Monday, August 18, 2014

MobileWebAward Hints and Tips Available

What is the best way to win a MobileWebAward from the Web Marketing Association? To enter of course! 

However there are ways to improve your chances when the judging starts. During August and September, tips and hints will be posted to the Web Marketing Association’s Facebook Page  to help you position your entry in the best possible light. 

So here are the first 5 tips to get a step ahead of the competition. 


MobileWebAward Tip #1 – Enter your responsive website. Many organizations are moving away from dedicated mobile site in favor of a responsive overall website. These sites are welcome in the MobileWebAwards and will demonstrate to senior management and clients the foresight in developing a responsive site.

MobileWebAward Tip #2 - Pay Attention to the Audience and Mission Statement. The judges use the audience and mission statement to get a sense of what you are trying to accomplish.  It puts things into perspective for them. If you are too vague or worst too long winded, the judges will go on what that think the goal of the site should be and it may not be what you expect. You don’t have to include results, just who you are targeting and why.

MobileWebAward Tip #3 - One of the best ways to understand award winning mobile websites and apps is to become a competition judge. Nominator yourself or someone within your company at http://www.mobile-webaward.org/mwa/judges.asp

MobileWebAward Tip #4 - Tell Your Other Offices. One of the most prestigious awards given out each year is the Top Agency award, given to the agency which wins the most awards in a given year. If your agency has multiple offices or international offices, make sure they submit their entries also. We will combine all offices of the same company to count for that award.

MobileWebAward Tip #5 - Select the Most Appropriate categories. The best way to pick the category your site will compete in is by saying to yourself “What would be best for my marketing program if I win?”  Many categories overlap because over the years people complained that they were one and not the other. The other thing to consider is how competitive the category might be. The “Mutual Fund” category is narrower than the “Financial Services” category and might be easier to take the top prize. However, Best Financial Services Website might have more cache for your marketing efforts. Sometimes the best idea is to enter both categories and double your chances to win.
 

Tuesday, August 12, 2014

Mobile Web Professionals Needed to Judge MobileWebAward Competition

The Web Marketing Association’s MobileWebAwards competition is currently accepting entries and is looking for qualified judges to help adjudicate this year’s award program.  This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile Websites and the best mobile applications.   The Competition deadline for entry is September 30, 2014.

To nominate yourself or someone within your organization, please complete the judge’s nomination form. Mobile development professionals selected as judges will be contacted during the first week of October.

“Since 1997, the WebAwards have helped define the standards for website development. The MobileWebAwards are doing the same for responsive websites, mobile-specific websites and apps designed for mobile devices,” said William Rice, president of the Web Marketing Association.  “Smartphones and tablet computer use continues to explode and companies are racing to be allow users to connect and interact with them using mobile devices. We are looking for individuals who have direct experience developing for the expanding mobile platform. Our judges must have an in-depth understanding of the current state-of-the-art in mobile development, an eye for a well-designed interface and the objectivity to score entries according to a predefined set of criteria”.

Judging for the MobileWebAwards will take place in Mid-October, 2014, and winners will be notified by e-mail one week prior to the general announcement of winners in December, 2014. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in mobile website design and mobile application development. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, R/GA , Saatchi & Saatchi, Blattner Brunner, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG,  A&E Television Networks , New York Post Interactive, The Cincinnati Enquirer, Ernst & Young , J. Walter Thompson, Xerox, Art Institute of Pittsburgh, and Aristotle.

Entries will be accepted in both the Mobile Website and the Mobile Application formats. Entries will be judged on seven criteria:

  • Creativity
  • Impact
  • Design
  • Content
  • Interactivity
  • Ease of Use
  • Use of the medium


“Judging an award show like the MobileWebAwards is a great way to share your experience and expertise with the mobile development community, said Rice. “It is an honor and an important responsibility when you are chosen to participate as a judge. You are helping to set the standard for award winning advertising throughout the Web”.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s two annual award programs, the WebAward Competition and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

Monday, August 04, 2014

Web Marketing Association Names Best Mobile Websites and Apps in 96 Industries



The Web Marketing Association is pleased to announce the call for entries for its 2014 international MobileWebAward competition.  It recognizes the individual and team achievements of Web professionals all over the world who create and maintain outstanding mobile Websites and mobile applications.  The deadline for entry in the 2014 MobileWebAwards is September 30, 2014.  The entry form for this award program can be found at www.mobile-webaward.org.

“As Internet traffic from mobile devices is set to overtake desktop devices, it is becoming more critical than ever to have an effective online presence tailored to mobile devices.” said William Rice, president of the Web Marketing Association.  “The goal of the MobileWebAwards is to both recognize the people and organizations responsible for developing some of the most effective mobile Web sites and mobile apps on the Internet. Whether a responsive website, mobile-specific website or a mobile app, our expert judges will select the best offerings in 96 industries.”

The MobileWebAwards were judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile app entry is judged against other entries of the same format in its industry category and then against an overall standard of excellence. 

This year’s top awards will include:

·         A “Best of Industry” MobileWebAward will be given in each of the 96 industry categories, including financial services, medical, small business, travel, advertising, transportation and government.  

·         The competition’s highest honor, the 2014 MobileWebAward “Best of Show,” will be given to the one best mobile website and one best mobile app that the judges believe represents the pinnacle of outstanding achievement in Web development.  

·         The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the “Top Interactive Agency” WebAward.

·         Each organization that wins 5 or more MobileWebAwards will be awarded an Outstanding Mobile Interactive Developer trophy.

Last year’s top awards winners were:

Huge and Newsweek won Best of Show Mobile Website for The Redesigned Newsweek.com, which also was recognized as Best News Mobile Website.

UBM Design Central and ARM won Best of Show Mobile Application for Signum, which also was awarded Best Electronics Mobile Application.

Aperto Move GmbH of Berlin, Germany was named Top Interactive Agency for the second MobileWebAwards competition in a row. They received 9 awards, including: Best Investor Relations Mobile Application, Best Catalog Mobile Website, Best Directory or Search Engine Mobile Application, Best Environmental Mobile Application, Best Toy & Hobby Mobile Application, Best Events Mobile Website, Best Game Site Mobile Application, Best Government Mobile and Best TV Mobile Website.

Risdall Marketing Group was named an Outstanding Mobile Interactive Developer for receiving 8 MobileWebAwards in this year's program.

Judging for the 2014 MobileWebAwards will take place in October and winners are expected to be announced in late December.  Judges will consist of a select group of Internet professionals who have direct experience designing and managing mobile Websites,–including members of the media, interactive creative directors, site designers, content providers and webmasterswith an in-depth understanding of the current state-of-the-art in Web site development and technology. Past WebAward  judges have included top executives from leading organizations such as A&E Television Networks, Agency.com, BGT Partners, Worldwide, The Cincinnati Enquirer, Comedy Central, Disney, Euro RSCG, Ion Global, J. Walter Thompson, John Deere Company, New York Post Interactive, Organic, Inc., Refinery, R/GA, Saatchi & Saatchi, SAP, Starwood Hotels, Sun Microsystems, Warner Bros. Online, Xerox and Website Magazine.

The 2014 MobileWebAwards are sponsored by the following leading organizations: Website Magazine, Burst Media, Small Army Creative Services, EContent Magazine, ad:tech conferences, CLickzLive, and Webmaster Radio. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

About the Web Marketing Association

The Web Marketing Association’s second annual MobileWebAwards are based upon the success of its long running international WebAward Competition for Website Development and the Internet Advertising Competition. All Web Marketing Association award programs recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today. Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning entry.

Monday, July 28, 2014

Save $500 on ClickzLive Conference Pass

ClickzLive is a sponsor of the Web Marketing Association and their San Francisco show is August 10-14, 2014 at the Hyatt Regency San Francisco Embarcadero. There will be over 50 sessions across 4 days and 10 individual tracks. This is something you don't want to miss!



Use the discount code "WMASF14" to save $500 on your conference pass. Register today!

Thursday, June 12, 2014

Win a copy of The Language of Content Strategy



The WMA is holding a drawing for 10 copies of the book “The Language of Content Strategy” Co-produced by long-time WebAward judge Scott Abel and Rahel Anne Bailie, this collection of terms forms the core of an emerging profession and, as a result, helps shape the profession.

To enter and receive a chance to win a free copy of this book, go to the WMA Contest page

Deadline to enter is June 30th.

Saturday, May 31, 2014

WebAward Entry Deadline Extended


The Web Marketing Association has extend the entry deadline for the 18th annual WebAward competition until Friday, June 13th. This is also the date all entry editing must be completed by as the judging will then begin. However, all entries submitted after the initial deadline of May 30. 2014 will be subject to a late fee as mandated by our guidelines.

Monday, May 19, 2014

Two Weeks Until The Webward Deadline

There are only two weeks left to enter the 18th annual WebAward Competition for Website Development. Entries are accepted from all over the world and compete in 96 different industry categories.

Few Website award programs recognize the individual achievement behind the creation of today's top web sites the way we do at the Web Marketing Association. We believe it is important to recognize the people and organizations responsible for developing some of the most effective and best web sites on the Internet today. It's a great morale builder.

Whether you enter this website award to help impress your clients, impress your boss, justify your interactive budget, create an Internet marketing opportunity, or receive valuable feedback regarding the status of your own website development efforts, you will be impressed with how easy it is to enter. When you enter the WebAwards, you also will experience how exciting it can be to win the recognition you deserve!

Enter today at www.webaward.org