Thursday, April 03, 2014

Winners of the 2014 Internet Advertising Competition Awards Announced



The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org

“Each year the creativity and excellence in online advertising continues to rise,” said William Rice, president of the Web Marketing Association, Inc.  “The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.”

Best of Show Winners

2014 Best of Show Awards were awarded in each of the online medium categories.  This year's winners are:

RED Interactive Agency for The LEGO Movie Digital Ad Campaign (Best of Show Rich media Online campaign)
Sanky, Inc. for African Wildlife Online Newsletter campaign (Best of Show Online Newsletter campaign)
Interlude for Finn & Friends “The Great Outdoors” (Best of Show Online Video)
Bailey Lauerman for "Better Bot" Homepage Takeover (Best of Show Rich media Online ad)
POSSIBLE /Grey for Gillette Precision Play of the Week (Best of Show Online campaign)
POSSIBLE for Egg Beaters Benefit Calculator (Best of Show Interactive application)
Acxiom Digital Impact for Garnier Stylefinder Email (Best of Show Email message)
FVM Strategic Communications for Choose My Future Email Nurturing Campaign (Best of Show Email message campaign)
These Days Y&R for Marina, reclaim the name of shame (Best of Show Integrated ad campaign)
INNOCEAN USA for The Walking Dead Chop Shop (Best of Show Social Media campaign)
Resolution Media for Lets be amazing (Best of Show Online ad)
Lowe Campbell Ewald for Navy: SeaPerch App (Best of Show Mobile application)
Human. for Hudson Yards New York (Best of Show Website)


Top Agency Winners

The Web Marketing Association also recognizes the agency that shows consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition. In a change from prior years, each entrant was awarded points based on the level of award for each award received. A Best of Show is worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points is awarded the Top Agency Award.

INNOCEAN USA is recognized with the 2014 Top Agency Award, winning 18 IAC Award winning entries. Their awards include a Best of Show award, 14 Best of Industry awards and 4 Outstanding awards, earning them 100 points towards the Top Agency Award.

13 additional organizations were recognized as Outstanding Advertising Developers in the 2014 IAC Awards for winning 6 or more awards. They are:

AGENCY (number of awards)
Acxiom
16
POSSIBLE
15
RED Interactive Agency
11
Marcus Thomas LLC
10
BlueRush
10
TBWA \ Tequila
9
Scorpion Design, Inc.
8
Overdrive Interactive
8
Conde Nast Marketing Solutions
8
TMP Worldwide
7
SapientNitro
7
These Days Y&R
6
TEB
6
Sanky Communications, Inc.
6
Lowe Campbell Ewald
6
Imaginuity
6
A&E
6

The IAC Awards web site with a complete list of winners is located at www.IACAward.org

The Web Marketing Association was founded in 1997 to help define the standard of excellence for online marketing. Our internationally known award programs, such as WebAward Competition for Website Development at www.webaward.org , Internet Advertising Competition at www.iacaward.org and the new MobileWebAwards at www.mobile-webaward.org  recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today.  Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning web developer.

The Web Marketing Association is now accepting entries for the 18th annual WebAward Competition for Web site development.  Deadline for entry is May 30 2014.

Wednesday, March 12, 2014

IAC Awards Judging Complete

We are please to report that the judging of the 12th annual Internet Advertising Competition Awards is now complete and we will begin tabulating the results.


Winners of the 12th annual IAC Awards will be announced to the participants on Monday, March 31st. The public announcement will be Thursday, April 3rd on the IAC website.

The Web Marketing Association wishes to thank the dedicated individuals who served as expert judges for this award competition. Their time and talent make the IAC Awards the standard for online advertising recognition programs world-wide.

Monday, March 10, 2014

The Best Web Sites of 2014 To Be Named By Web Marketing Association



The Web Marketing Association is pleased to announce the call for entries for its 18th annual international WebAward competition.  The WebAwards are the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site.  It recognizes the individual and team achievements of Web professionals all over the world who create and maintain outstanding Web sites.  The deadline for entry for the 2014 WebAwards is May 30, 2014.   

A complete list of past winners and this year’s entry form can be found at www.webaward.org.





This year’s top awards will include:

·         A “Best of Industry” WebAward will be given in each of the 96 industry categories, including financial services, medical, small business, travel, advertising, transportation and government.  

·         The competition’s highest honor, the 2014 WebAward “Best of Show,” will be given to the one site that the judges believe represents the pinnacle of outstanding achievement in Web development.  Last year’s Best of Show winner was BETC Paris for their exceptional work on Peugeot RCZ Test Driver.  The site was also recognized as Best Automobile Website. 

·         The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the “Top Interactive Agency” WebAward. For the second time, the Top Agency award was awarded to Risdall Marketing Group taking home 37 WebAwards. 

·         Interactive and advertising agencies that win a 2014 WebAward will automatically be included in the Award Winning Agency Database with a free premium listing.



Each year, many agencies and some corporations win multiple awards and deserve additional recognition. This year, we will recognize each organization that wins 6 or more WebAwards with an Outstanding Interactive Developer trophy. In 2013, there were 19 agencies recognized with this prestigious award.

Websites are judged on seven criteria, including design, innovation, content, technology, interactivity, copy writing and ease of use and receive a numeric score.  Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence.  Entrants also benefit from receiving valuable feedback from the WebAwards professional judging panel on their Web site development efforts.  

Judging for the 2014 WebAwards will take place in June through August and winners will be announced in September.  Judges will consist of a select group of Internet professionals who have direct experience designing and managing Web sites,–including members of the media, interactive creative directors, site designers, content providers and webmasterswith an in-depth understanding of the current state-of-the-art in Web site development and technology. Past judges have included top executives from leading organizations such as Universal McCann, SapientNitro, T Rowe Price, Bridge Worldwide, Disney, Euro RSCG, Boeing, Huge, ING Direct, VML, Facebook, J. Walter Thompson, Gartner, Possible Worldwide, YUM!, Cuker Interactive, PayPal, Razorfish, Munich Re, Refinery, Ernst & Young, Magellan Health Service, R/GA, Family Cookbook Project, Saatchi & Saatchi, SAP, Starwood Hotel, and Website Magazine.

Check out our Web Marketing Association Facebook Page and be sure to like us as we will be providing hints and tips on how to improve your chances on winning a top award though out the award program entry period.

The 2014 WebAwards are sponsored by the following leading organizations: Burst Media, EContent Magazine, ExactTarget, ad:tech conferences, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

To enter the 18th annual WebAward Competition for Website Development, please visit our website and create a nominator account.