Thursday, December 17, 2009

Website Magazine

If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written. Use this link to sign up to receive the next issue.

Wednesday, December 16, 2009

Promote Your Business with a Press Release from 24-7PressRelease.com

Is your business introducing a new product or service? Are you looking for an innovative way to generate more sales leads? Do you need to boost your online visibility and receive world wide attention?

Use 24-7Press Release.com for increasing your exposure and profitability. Through the power of the internet and social media, your story now has the opportunity to reach millions of people. 24-7Pressrelease is the official news distribution partner of the Web Marketing Association.

Sign up today at 24-7PressRelease.com and use coupon code "webaward2009" and receive $20 off the $89 Search Engine Professional package.

Tuesday, December 15, 2009

Web Marketing Year In Review

As 2009 comes to a close, the Web Marketing Association would like to thank everyone who helped make our annual award programs a success this year.

Our Award Show Participants - you trust us to judge your websites and online advertising fairly and without favoritism, with expert judges, and create an outstanding marketing opportunity for you when you win. For 13 years we have worked hard to develop an online system that gives everyone an equal opportunity to get recognized for their best work.

Our Award Judges - Our expert judges volunteer an incredible amount of expertise and effort in reviewing and analyzing thousands of entries each year. While personally rewarding in many ways, these individuals care about the state of online Web development and give back to the online advertising community.

Our Sponsors - Our sponsors are hand picked because of their leadership position in the world of online marketing. These companies support our programs by providing high value exposure to help drive traffic to our award programs. This year our sponsors include: BGT Partners, 24-7PressRelease.com, AllBusiness, ExactTarget, ad:tech conferences, Internet World UK, Search Engine Strategies, Burst Media, Webmaster Radio, Rovion and Website Magazine.

Our Volunteers - The Web Marketing Association is a volunteer organization and it is the dedication of those who give back to the online marketing community. The individuals who help us promote the awards, judge the entries, coordinate award delivery, blog about the awards and all of the other things that get done to make these programs a success for the past 13 years.

As we begin our 14th year, we promise to you that we will continue to improve our award programs, provide unbiased evaluations of your entries and recognize the best Web sites and online advertising each year in our WebAward and IAC Awards programs.

Bill Rice
President
Web Marketing Association

P.S. There is still time to enter the 2010 Internet Advertising Competition (IAC) Awards. The deadline for entry is January 29, 2010.

P.P.S. We are looking for additional online marketing professionals who can serve as IAC Award judges this year. If you think you have want it takes to be a judge, please complete the Online Judges Nomination Form.



Saturday, December 12, 2009

Michael Moore and Online Lead Generation

Advances in website content management based on built-in analytics integrated with marketing automation technology (aka trickle marketing), provide the cost effective touch from marketing which can results in great leads.

Click here to read the complete article.

Monday, November 23, 2009

Airline Web sites battle it out for fewer customers

Web Marketing Association President William Rice was quoted in a recent article on MarketWatch by Christopher Hinton entitled Airline Web sites battle it out for fewer customers.

The article discusses how the industry has used the Internet and how different companies have moved at different rates.

Wednesday, November 18, 2009

The Difference Between IAC Awards and WebAwards

We recently received the following question:

"Can you clarify for me the difference between the Internet Advertising
Awards Website category and the WebAwards."

Simply, the WebAwards (www.webaward.org) focus on the development of the total website and accepts entries from April through May. Micro sites tend to do well, but landing pages do not have enough content and navigation and tend to be at a disadvantage.

The Internet Advertising Competition (www.iacaward.org) focuses on the advertising effectiveness of a website (among other forms of online ads) and accepts entries from Nov through January. It does not look at overall website development, rather the effectiveness of the site as a branding and/or direct marketing tool.

If you visit the guidelines section of each website, you will see the details of the competitions.



Tuesday, November 03, 2009

Internet Advertising Competition Awards To Name Best Online Ads of 2009

The Web Marketing Association announces the launched of the 8th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 29, 2010.

Awards will be presented within each of the industry categories and advertising formats including:
Online ad (including banner, pop-up or interstitial)
Rich media online ad
Email message
Online newsletter
Website
(including landing pages and microsites)
Integrated ad campaign
Ads the client did not choose

Two new categories have been added this year. Online video and Mobile applications will now also be eligible to compete in the IAC Awards.

Best of show award for each medium will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2009 through January 29, 2010, except for “Ads the Client did not pick, which do not need to have run.

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at www.iacaward.org. The deadline for entry is January 29, 2010 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Judging for the IAC Awards will take place in February, 2010, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2010. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.

2009 Best of Show Awards were awarded in each of the online medium categories. Last year's winners are:

Design Lab for Design Lab Holiday Card (Best of Show Email message)
Digitas and Kelley Blue Book for Pontiac G8 – Tommy Kendall Avatar (Best of Show Rich media Online ad)
Atmosphere BBDO for Dude (Best of Show Integrated ad campaign)
Atmosphere BBDO for Photo Slice (Best of Show Interactive application)
Ogilvy San Francisco for iPath Origami Banners & Behind the Scenes Video (Best of Show Rich media Online campaign)
Agency.com for Skittles: Mix The Rainbow (Best of Show Online ad)
Biggs|Gilmore</strong> for The Spoonful (Best of Show Online Newsletter campaign)
AvatarLabs for WALL-E (Best of Show Online campaign)
Publicis Modem for LG - Learn to Fly (Best of Show Ads the client did not pick)
Overdrive Interactive for Symmetricom Next Generation Network (Best of Show Email message campaign)
Verizon, NFL Network and Communifx for Verizon and NFL Network Online Demo (Best of Show Websites)

Biggs|Gilmore of Kalamazoo, MI was recognized with the 2009 Top Agency Award, winning 19 IAC Awards. Their awards include a Best of show, 8 Best of Industry awards and 10 Outstanding awards.

A complete list of past winners can be found at www.IACAWARD.ORG/winners.asp

The 2010 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, 24-7PressRelease.com, AllBusiness, ExactTarget, ad:tech conferences, Microsoft PopPhizz, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion and Website Magazine.




Friday, October 23, 2009

Merchandise Claim Notification Scam

WE have received several emails like the following:

I have just received a merchandise claim notification from IAC Awards Center Director, Las Vegas, NV for a vehicle entitlement requiring a redempton fee of $47.97. I would like to know if this is a legitimate merchandise incentive offer, or a scam.


The Web Marketing Association is based in Connecticut and does not have anything to do with this or any "merchandise claim notification"

As for vehicle entitlement requiring a redemption fee of $47.97 - two things come to mind. First you get what you pay for and I don't know what vehicle you can expect for $47.97. Second, if it sounds to good to be true....


Wednesday, October 14, 2009

10 Great B-to-B Sites

BtoB Magazine recently ran a special report entitled 10 Great B-to-B Sites by Karen Bannan.

Each year, BtoB asks a panel of five Web site design and usability experts to identify 10 of the best b-to-b Web sites out there. For the third year, Bill Rice, president of the Web Marketing Association, was asked to participate and comments on website development standards based on his experience with the annual WebAward competition.

Thursday, October 08, 2009

Free Full Conference Pass to ad:tech New York

This month the Web Marketing Association is providing a free full conference pass to their New York conference http://www.ad-tech.com/NY to one lucky person. This year the conference will be held at Jacob K. Javits Center November 4-6. This is a great conference and always packed with interesting speakers and outstanding networking opportunities.

To enter send your contact information (name, title, company, address) to adtech@webaward.org. We will pick a winner on the 15th and notify them by email.

Tuesday, September 15, 2009

WebAward Winners Announced for 2009

The Web Marketing Association is pleased to announce the winners of its13th annual WebAward Competition for Web site development. More than 2,000 sites from 45 countries were adjudicated in 96 industry categories during this year's competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.

"Recognizing the best website in each industry is an important way to establish the ever changing standard of excellence in website development," said William Rice, President of the Web Marketing Association. "Each year the WebAwards receives amazing entries from around the world that show impressive creativity and functionality. As the Internet evolves, so does the state of website development and winning a WebAward is a great way to demonstrate the effectiveness of your Web development efforts."

A complete list of the winning sites can be found at the WebAward Web site at www.webaward.org.


Organic, Inc. Wins 2009 WebAward Best of Show

The 2009 Best of Show WebAward is presented to Organic, Inc. for their exceptional work on "Bank of America - Morris on Campus” website. The site was also recognized as Best Bank WebAward.

Bank of America enlisted Organic to help B of A maintain this leadership position by developing an online marketing program that would meet the needs of students in their current stage of life. Organic created Morris - the Wise Upperclassman and his online web show, “Morris On Campus.” For students, Morris is a peer, a mentor, and a confidante — someone who has recently had to make the same financial decisions other underclassmen are making today. “Morris On Campus”—a series of 6 web shows—is a way for Morris to communicate bank messaging, in terms that students can understand.

This is the second time Organic, Inc. has won the coveted Best of Show WebAward. They also received top honors at the very first WebAward competition in 1997 for their work on Philips Home Theater Web site.

Organic, Inc. won an impressive 12 WebAwards in 2009.


Extractable Recognized as Top Agency in 2009 WebAwards

The Web Marketing Association named Extractable as Top Agency at the 2009 WebAward Competition, taking home 25 awards. The Top Agency Award is given to recognize the consistently outstanding development going on at interactive firms. The Bay Area interactive agency specializing in web strategy, web design, custom technology, was recognized with five Outstanding Website WebAwards and 20 Standard of Excellence WebAwards.

Agencies or companies winning five or more WebAwards in 2009 include:

AGENCY AWARDS
Extractable 25
Risdall Marketing Group 21
TravelCLICK, Inc. 20
Biggs|Gilmore 20
E-site Marketing 18
BGT Partners 17
Walt Disney Parks & Resorts Online 13
Organic, Inc. 12
AGENDA 12
Firmseek, Inc. 10
TIG Global 10
Bridge Worldwide 9
Ektron 9
NavigationArts 9
TMP Worldwide 9
VML 9
Weber Shandwick 9
Aristotle 8
Boston Interactive 8
Firstborn 8
Twelve Horses 8
Euro RSCG 7
John Hancock 7
Pixelplus Interactive 7
Razorfish 7
Arc Worldwide 6
G2 Interactive 6
Hubbard One 6
BLITZ 5
BrandExtract 5
Brunner 5
CE / Positive 5
Amadeus 5
Colonial Williamsburg 5
Digitaria 5
Digitas Health 5
Duo Consulting 5
Fastbooking Asia Pte Ltd 5
JWT INSIDE 5
Larsen 5
Leo Burnett Chicago 5
Mintz & Hoke Communications 5
Rare Bird, Inc. 5
Sapient 5
TGD Communications, Inc. 5
Thomson-FindLaw 5
WSI 5



Thursday, September 10, 2009

Results of the WebAward Judging Now Available to Nominators

The Web Marketing Association's 2009 WebAwards results will be available online next week, however participants can log into their nominator accounts beginning today and see the results.

If you have won a WebAward this year, you may edit your entry information prior to public release of the results. Please review your entry information so that your award and online listing are correct.

You can sign in to your nominator account here.

Friday, June 12, 2009

Final Day to enter the 2009 WebAwards

Today is the final day to enter the Web Marketing Association's 2009 WebAwards. All entries must be completed by the end of day today so that we can get he entries to the judges beginning on Monday June 15th.

It's now or never, so if you have not yet submitted your site go to www.WebAward.org and get it entered now!

Tomorrow will be too late!


Friday, May 29, 2009

WebAward Program Deadline Extended until June 12th

The Web Marketing Association has extended the deadline for entering its 13th annual WebAward Competition until June 12th to allow final entries to be submitted and existing entries to be edited if needed. The WebAwards are the Internet's premier award competition that judges website development against an ever increasing Internet standard of excellence and against peer sites within an industry.

If you have already entered, you have an additional two weeks to review and finalize your entries. All editing must be complete before the entries are sent to the judges.

The 13th Annual WebAward competition final deadline for entry is now June 12th and you can submit your site for review at www.WebAward.org.

All participants will receive a updated copy of the Internet Standards Assessment Report personalized to include your website's judges scores for each of the seven criteria of an effective Web site compared to your industry and the overall web development standard. No other award program give provides you this level of comprehensive feedback for your Web development efforts.


Monday, May 25, 2009

WebAwards deadline only days away!

If you are like most Internet professionals, you have already entered the 2009 WebAward competition for website development. If you have not done so yet, what are you waiting for? There is less than one week - 5 days - less than 120 hours - to earn the recognition that will get you noticed.

You don't want your CEO coming to you in September and asking why your competitor won a WebAward and have to tell him or her that missed the deadline! With 96 industries participating, of course there is a category for you.

Don't wait any longer - enter the 2009 WebAwards today before it is too late!

Go to www.WebAward.org and enter right now.

If you have already submitted your site, please make sure the entry is complete, the URL is active and any entries fees due have been paid before the deadline so the enry can be submitted to the judges.

Friday, May 22, 2009

2009 MarketingSherpa Social Media Marketing and PR: Benchmarks & Best Practices Guide

Social media marketing and public relations is emerging as a practice at a critical time. The economic recession has marketers exploring new tactics to generate revenue with minimal investment.

But what do you really know about social media marketing and PR? Do you know its ROI? Do you know what works? Can you even define it?

Now you can! MarketingSherpa has pulled together the latest research and best practices into a 225-page study that is our first on social media marketing and PR. The benchmarks in this guide are based on the knowledge of hundreds of marketing and PR practitioners who shared their experience.

We've read the guide and think it is something every marketer should consider reading. To order, visit the Sherpa Store.

Thursday, May 21, 2009

All About eCommerce Virtual Conference and Expo

What: All About eCommerce Virtual Conference & Expo
When: June 4, 2009
Time: 10am - 5pm (ET)
Where: Your Computer! (It's a virtual event)

Emarketing & Commerce (eM+C) magazine’s All About eCommerce Virtual Conference & Expo presents this unique event right to your computer. Expect great virtual presentations from 12 e-commerce industry leaders. They’ll discuss strategies, tips and viewpoints on how to best create, implement and deliver e-commerce campaigns for marketing, customer service and other purposes.

Attendees can: Submit questions during live Q&A sessions with industry experts, Chat with fellow marketers in the Networking Lounge, Collect information from exhibiting e-commerce marketing solutions providers. All About eCommerce, is your eChecklist for Online Success.

From a special arrangement available through Web Marketing Association, you can register for the All About eCommerce Virtual Conference and Expo at no cost: http://www.emarketingandcommerce.com/allaboutecommerce


Tuesday, May 19, 2009

Trade Show Drawings

In the last issue of Interactive Briefing, The Web Marketing Association's newsletter, we made available a number of leading conferences in a drawing we held. By all accounts each of the conferences were extremely interesting and great networking opportunities. Here are the winners who received full conference passes.

ad:tech San Francisco - Carly Helgeson, Project Manager, The Clorox Company
Voices That Matter: Web Design Conference - Adam Kleinberg, CEO, Traction
DPAC III - Levi McConnell, Director of Interactive, PACE Advertising/WPP
Social Media Summit - Laura Buchanan, Organic Inc.

Look for more opportunities to attend top industry conferences by reading Interactive Briefing!

Click here to subscribe to the monthly Interactive Briefing Newsletter.

Monday, May 18, 2009

Only two weeks left to enter 2009 WebAwards

Time is running out to enter the Web Marketing Association's 2009 WebAward competition for Website development. The deadline is May 29th and the order form and complete information can be found at www.WebAward.org.

If you have not yet entered, this is your chance to be recognized as having the bet Website in your industry. And with 96 industries you choose from, you're sure to find the right one to meet your needs.

Imagine the look on your bosses and your clients face when you tell them your online work has earned the company a prestigious WebAward! Think of the marketing opportunities you could create - but you need to enter to win!

A Website says "you're here".
An award winning Website says "You've arrived"

With only two weeks left, now is the time to go to the online entry form and get the recognition you deserve.

Enter today!

Thursday, May 14, 2009

WebmasterRadio.FM WebAward Special

WebmasterRadio.FM, the premier free, 24/7 Internet business radio network focused on the B2B marketplace is pleased to present a half hour interview with the president of the Web Marketing Association, Bill Rice and two judges of the annual WebAward, David Clarke and Steve Plunkett

Click here to listen to the interview.

Wednesday, May 13, 2009

Get WebAward insider tips on Webmaster Radio

WebmasterRadio.FM, the premier free, 24/7 Internet business radio network focused on the B2B marketplace is pleased to present a half hour interview with the president of the Web Marketing Association, Bill Rice and two judges of the annual WebAward, David Clarke and Steve Plunkett The interview provides the inside scoop on the 2009 WebAwards, its judges and scoring system with three experienced participants in the annual award competition, Bill Rice, David Clarke and Steve Plunkett. During the interview, Rice, Clarke and Plunkett outline what judges are looking for, how scoring of competing sites takes place and the benefits of participation for both competitors and judges.

The show will initially air on www.WebmasterRadio.fm on Wednesday May 13th at 5:00 pm EST and then be available online in the Specials channel.

Tuesday, May 12, 2009

Top Ten reasons why you should enter your website into the 2009 WebAwards

10) If you wait until after the May 31st deadline, you'll have to pay a late fee.

9) Your mom will be so proud of you when you win.

8) You will receive important benchmark data for your entire industry and where your site ranks in each of the seven judging criteria.

7) Think of the PR opportunities - industry publications, blogs, websites, by-lined articles, podcasts, press releases, interviews - the sky is the limit.

6) A best of industry plaque containing your award winning site will look great on the wall in your office.

5) The WebAward logo on your site is like receiving the "Good Housekeeping Seal of Approval" for Web development. Your clients and prospects will be impressed at your independent industry recognition.

4) If you don't win, we won't tell anyone - and you still get the feedback.

3) An inbound link from webaward.org will help your site's search engine rankings because you will surrounded by other top sites in your industry - something you just can't buy!

2) A WebAward looks impressive on your resume - just in case...

1) Winning a WebAward will help you keep more of your budget from the bean counters in Finance. They like measurable results and nothing demonstrates excellence better than winning a WebAward!

Winning accolades in the 2009 WebAwards - the Internet's premier award recognition program, is a great way to stand out from others in your industry. But you won't get anything if you don't enter! Time is running out so enter today!

Entering is easy. Simply create a nominator account or log into an existing account from past years. This password protected area will allow you to enter multiple sites, edit the information up to when the judging begins and receive updates, results and feedback on your entries throughout the competition.

We still Need Your Help

We need your help in spreading the news about our WebAward call for entry to other Internet Professionals. The Web Marketing Association is a volunteer organization and our greatest marketing asset is you, our newsletter readers.

You can help by:

Emailing other professionals or site owners and ask them to participate in the WebAwards.

Blog about the WebAwards
. Either on your blog or industry blogs, write about our call for entry or your experiences with the WebAwards. You can point them to our blog posting for the Call for Entry.

Post our link on your Facebook Wall and/or LinkedIn profile. It let's your friends and colleagues know you're a leader in the online marketing community. When you see a post, let everyone one know you like it.

Tell others within your organization
. It is difficult to maintain contact with past participants via email. People change responsibilities, email addresses change and companies merge. Make sure the correct people within your organization, including offices in other cities know about the WebAwards. The more awards your organization wins, the more recognition you will receive.

There are only a few weeks left to enter, but with your help we can have the most successful WebAward competition ever!

Monday, May 11, 2009

24-7 PressRelease.com

Our newest sponor, 24-7PressRelease.com has created a special offer for Interactive Briefing readers. Next time you have a news release you want posted to the Internet, go to www.24-7pressrelease.com, create an account and upload your release. Use the coupon code "webaward2009" to receive a $20 discount off our $89 package.

A special thanks to 24-7 Press Release for doing a great job distributing the Web Marketing Association's releases and for this special offer!

Thursday, May 07, 2009

Rice Quoted in Research Magazine

William Rice, President of the Web Marketing Association, was quoted in the May issue of Research Magazine, a publication for High-Net-worth Financial Advisors.

The article by Jane Wollman Rusoff was entitled:

What Do Prospects Find When They Google You?: Proper online marketing is an essential business tool that advisors can no longer do without.




Monday, May 04, 2009

Less than One Month Until WebAward Deadline

Winning accolades in the 2009 WebAwards - the Internet's premier award recognition program, is a great way to stand out from others in your industry. But you can't compete if you don't enter!

The 13th Annual WebAward competition deadline for entry is May 29th, less than a month away. Entering is easy. Simply create a nominator account or log into an existing account from past years. Avoid a late fee by completing your Web sites entries before the deadline.

All participants will receive a updated copy of the Internet Standards Assessment Report personalized to include your website's judges scores for each of the seven criteria of an effective Web site compared to your industry and the overall web development standard. No other award program give provides you this level of comprehensive feedback for your Web development efforts.

This year The Web Marketing Association is adding several industries to the competition based on participant feedback. They are Environmental, Gay/Lesbian, Mobile, Science and Social Networks. To make room for these new categories Auction, Brokerage, Computer Retailer, Institutional Services and ISP categories have been eliminated.

Please help us make the WebAwards a success and share this posting or email to the person responsible for marketing or website promotion in your organization and ask them to learn more about these awards. We are a volunteer driven organization and need your help at spreading the news about the WebAwards.

WebAward - The award that makes an award-winning Web site.

Saturday, May 02, 2009

Free Subscription to Website Magazine

If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written.

Use this link to sign up to receive the next issue.


Friday, May 01, 2009

William Rice quoted in B@B Magazine

William Rice, President of the Web Marketing Association, was recently quoted in the lead article for B@B Magazine's Interactive Marketing Guide. The article Don't neglect details, design: How Outdated, difficult-to-navigate Web sites without product info could be costing you by Chelsea Ely

This article discusses how sales people are not be replaced with digital assets, but rather are using them to reach out to their customers.









Monday, April 27, 2009

Social Media for Government Conference

How To Engage Your Employees And Citizens By Using The Latest Web 2.0 Technologies To Drive Communication Results

May 11-14, 2009
Delta Ottawa Hotel & Suites ~ Ottawa, ON

Full conference details at the Conference Website

Register 1 person, get the 2nd for half off!!!

Wednesday, April 22, 2009

Best Mobile Web Site To Be Named By WebAwards

The Web Marketing Association announces that mobile websites will be added to its 13th annual international WebAward competition as a separate category this year. The WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding Web sites. The deadline for entry in the 2009 WebAwards is May 29, 2008. Complete information and this year’s entry form can be found at www.webaward.org.

“An entire parallel Web universe exists just for phone and PDA users and that universe is expanding rapidly,” said William Rice, President of the Web Marketing Association. “We wanted to recognize that mobile websites have come of age and need to be evaluated not against other sites in their industry, but against other mobile sites. Mobile sites have always been welcomed in the WebAwards, but now they can be adjudicated more effectively.”
Some 40% of Web site operators have launched mobile sites and another 22% plan to do so in the next year, according to a new JupiterResearch study. Driving the growth of mobile sites are factors such as the expansion of 3G networks and smartphones and improving prospects for deriving revenue from mobile advertising. Jupiter estimates that increasing page views and usage will push annual mobile display and search advertising revenue to $825 million by 2012.

Web sites are judged on seven criteria, including design, innovation, content, technology, interactivity, copy writing and ease of use and receive a numeric score. The Web Marketing Association is building an addition to their robust judging system that will allow these sites to be reviewed by a specific set of WebAward judges enabled for the mobile Web. Winners will be announced in September, 2009.


Wednesday, April 15, 2009

Marketing Conference Pass Give-a-way

The Web Marketing Association will be holding drawings for 5 different marketing conferences this month. You will receive a full conference pass – worth up to $2,000 each - for one of these leading online marketing conferences. All you need to do get there. Don't Wait, we will start picking names this weekend.

To enter, please go to our WMA Conference Drawing sign-up page at http://tiny.cc/MHgtH and select the conferences you would like to attend.

ad:tech San Francisco, April 21-23

Voices That Matter: Web Design Conference, San Francisco, April 27-30

Social Media Summit, Toronto, April 27-30, 2009

Digital Publishing and Advertising Conference, NYC, May 12, 2009

PPC Summit New York, May 13-14

Remember to tell your friends, they can enter to win a pass too!

Monday, April 13, 2009

Web Marketing Association Needs Internet Experts To Judge WebAwards

The Web Marketing Association is expecting a record number of participants in its 13th annual international WebAward competition, the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. They are looking for experienced Internet professionals who can help judge the Website that are entered. Interested individuals can submit their names for consideration using the Judges Nomination Form.

“The WebAwards is different from other Web site award programs because we’re not just a beauty pageant focused on name recognition and design,” said William Rice, president of the Web Marketing Association. “Our judges are handed picked experts who have hands on experience either leading or developing some of today’s top Websites. These individuals understand that participating as a judge in the WebAwards is one excellent way to give back to the online marketing community and help it to grow and evolve.”

Judges will consist of a select group of Internet professionals who have direct experience designing and managing Web sites,–including members of the media, interactive creative directors, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology. Past judges have included top executives from leading organizations such as A&E Television Networks, Agency.com, Blattner Brunner, Bridge Worldwide, The Cincinnati Enquirer, Comedy Central, Disney, Euro RSCG, Ion Global, J. Walter Thompson , John Deere Company, New York Post Interactive, Organic, Inc., Refinery, R/GA, Saatchi & Saatchi, SAP, Starwood Hotels , Sun Microsystems, Warner Bros. Online, Xerox and Zugara.

If you or someone some one in your organization would make a good judge, they can learn more and enter their name for consideration on the WebAward Judges Nomination Form.

“The vast majority of our judges return each year to participate again as a WebAward judge, but some need to take time off from judging and because of the popularity of the WebAwards there is a constant need for new judges”, said Rice. “Prior to the beginning of the judging, we spend several weeks discussing the current state of Web development and how it should be recognized through the WebAwards. Being a WebAward judge is a valuable experience that helps the individual better understand overall Web development and of course looks impressive on a resume or corporate bio”.

About the WebAwards

The 13th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information or to enter a site into the 2009 WebAwards, visit www.webaward.org.



Thursday, April 02, 2009

13th Annual WebAwards to Recognize World’s Best Web Sites

The Web Marketing Association is pleased to announce the call for entries for its 13th annual international WebAward competition. The WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding Web sites. The deadline for entry in the 2009 WebAwards is May 29, 2009. A complete list of past winners and this year’s entry form can be found at www.webaward.org.

Web sites are judged on seven criteria, including design, innovation, content, technology, interactivity, copy writing and ease of use and receive a numeric score. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence. Entrants also benefit from receiving valuable feedback from the WebAwards professional judging panel on their Web site development efforts.

This year The Web Marketing Association is adding several industries to the competition based on participant feedback. They are Environmental, Gay/Lesbian, Mobile, Science and Social Networks. To make room for these new categories, several industries are being eliminated. They are Auction, Brokerage, Computer Retailer, Institutional Services and ISP.

This year’s top awards will include:

• A “Best of Industry” WebAward, a handsome plaque with the image of the winning site embossed, will be given in each of the 96 industry categories, including financial services, medical, small business, travel, advertising, transportation and government.

• The competition’s highest honor, the 2009 WebAward “Best of Show,” will be given to the one site that the judges believe represents the pinnacle of outstanding achievement in Web development. Last year’s Best of Show winner was Trailer Park Interactive for its outstanding work on " "Harry Potter and the Order of the Phoenix website", which also won Best Movie Website.

• The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the “Top Interactive Agency” WebAward. The 2007 Top Agency award was Risdall Advertising Agency taking home 29 WebAwards – the most ever by a single agency in a WebAward competition Risdall, headquartered in New Brighton, Minnesota, took home Best B2B Website, 4 Outstanding WebAwards and 24 Standard of Excellence WebAwards.

Judging for the 2009 WebAwards will take place in June through August and winners will be announced in September. Judges will consist of a select group of Internet professionals who have direct experience designing and managing Web sites,–including members of the media, interactive creative directors, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology. Past judges have included top executives from leading organizations such as A&E Television Networks, Agency.com, Blattner Brunner, Bridge Worldwide, The Cincinnati Enquirer, Comedy Central, Disney, Euro RSCG, Ion Global, J. Walter Thompson, John Deere Company, New York Post Interactive, Organic, Inc., Refinery, R/GA, Saatchi & Saatchi, SAP, Starwood Hotels, Sun Microsystems, Warner Bros. Online, Xerox and Zugara.


Thursday, March 19, 2009

Web Marketing Association Announces the Winners of the 2009 Internet Advertising Competition Awards

The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising.

2009 Best of Show Awards were awarded in each of the online medium categories. This year's winners include:

Design Lab for Design Lab Holiday Card (Best of Show Email message)

Digitas and Kelley Blue Book for Pontiac G8 – Tommy Kendall Avatar (Best of Show Rich media Online ad)

Atmosphere BBDO for Dude (Best of Show Integrated ad campaign)

Atmosphere BBDO for Photo Slice (Best of Show Interactive application)

Ogilvy San Francisco for iPath Origami Banners & Behind the Scenes Video (Best of Show Rich media Online campaign)

Agency.com for Skittles: Mix The Rainbow (Best of Show Online ad)

Biggs|Gilmore for The Spoonful (Best of Show Online Newsletter campaign)

AvatarLabs for WALL-E (Best of Show Online campaign)

Publicis Modem for LG - Learn to Fly (Best of Show Ads the client did not pick)

Overdrive Interactive for Symmetricom Next Generation Network (Best of Show Email message campaign)

Verizon, NFL Network and Communifx for Verizon and NFL Network Online Demo (Best of Show Websites)

For a complete list of the winners, visit the The Competition web site at www.IACAward.org

The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The award program honors excellence in online advertising and to recognizes the individuals and organizations responsible for the best in Internet marketing.


Biggs|Gilmore Wins 2009 Top Agency Award in the IAC Awards

The Web Marketing Association is pleased to announce that Biggs|Gilmore of Kalamazoo, MI was recognized with the 2009 Top Agency Award in the 2009 Internet Advertising Competition Awards. The Top Agency Award is given each year to the organization which wins the most awards in the program. This year Biggs|Gilmore won 19 IAC Awards. Their awards include a Best of show, 8 Best of Industry awards and 10 Outstanding awards.

The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The award program honors excellence in online advertising and to recognizes the individuals and organizations responsible for the best in Internet marketing.

Other IAC Award winners who received multiple awards included:

AGENCY (number of awards)

Biggs|Gilmore 19
Bridge Worldwide 15
BGT Partners 14
Atmosphere BBDO 12
One to One Interactive 10
Integrative Logic 9
Razorfish 9
Arc Worldwide 8
VML 8
Door C @ Carlson Marketing 7
Deadline Advertising 6
Drumroll 6
Euro RSCG 4D 6
Hitchcock Fleming & Associates 6
LeapFrog Interactive 6
Organic, Inc. 6
360i 5
CNN 5
Red Door Interactive 5
USDM.net 5
Agency.com 5
Publicis Modem 5
Dotglu 4
Leopard Communications 4
Palm Communication 4
Resource Interactive 4
Yahoo! 4

For a complete list of the winners, visit the The Competition web site at www.IACAward.org




Tuesday, March 17, 2009

WMA Joins Social Media Revolution

Please join our LinkedIn Web Marketing Association Group and our new Web Marketing Association Facebook Group. These are two resources that we will be using to keep everyone up to date with what is going on with the Web Marketing Association and our award programs.

Monday, March 02, 2009

ad:tech San Francisco

Designed for big questions with real answers, ad:tech's San Francisco program April 21-23 at Moscone Center West features a wide assortment of topics and presentation styles to choose from. Highlights include Danny Sullivan and his groundbreaking SMX conference series, MobileMix where you can learn how you can reach the largest number of digital devices in the world, Boot camp where you can explore the critical fundamentals and "dos and don'ts", and Advertisers, agencies, media partners and technology leaders provide an in-depth analysis of a range of digital media case studies.

PPC Summit

THE Search Engine Marketing Don't miss Your Chance to Learn Profitable Google Adwords Strategies at Pay Per Click Summit, the educational search marketing summit of the year! Discover how to turbo-charge your Search Marketing profits direct from the experts during hands-on workshops, panel discussions, training sessions, personal consulting and more---all designed to boost your ROI!

>>> Register by March 31 to receive a special $200 off the early bird rate! <<<
>>> Enjoy BIG REGISTRATION SAVINGS: $400 off with code: WMA10<<<

Turn Your Search Marketing and Google Adwords PPC Campaigns into Non-Stop Money-Makers!
> Lower cost-per-click and increase customer conversions
> Manage profitable keyword research and development
> Learn effective web analytics tracking techniques
> Improve your quality score and web site rank
> Killer copywriting and web site/landing page design strategies
> Effective B2B & B2C advertising secrets for success

Register by March 31 to save $400 with code WMA10 online at www.ppcsummit.com

PPC Summit Chicago: April 22-23, New York: May 13-14 and Los Angeles: Sept. 23-24.

Tuesday, February 24, 2009

The Voices That Matter: Web Design Conference

The Web design industry’s most respected authors and practitioners
will be leading discussions at The Voices That Matter: Web Design Conference, taking place April 27-30 in San
Francisco. Join thought-leaders including Jason
Cranford Teague, Curt Cloninger, Robert Hoekman Jr., Steve Krug, Jared Spool, Christina
Wodtke, Jesse James Garrett, Stephanie Sullivan, Peter-Paul Koch and dozens of
others for entertaining, inspiring and informative discussions, debates,
Q&A sessions, and informal networking activities!



Provide the Web Marketing Association priority code, WBNJKLM,
when registering to save $200!

Register
before March 12th and SAVE $400
when the WMA savings is combined
with early bird pricing!



eM9-SF Marketing Conference

eM9-SF Marketing Conference
April 21-22, 2009
Hilton San Francisco Financial District

eM9-SF provides the forum for the very latest trends, best practices, processes and ideas that are transforming the future of marketing. Sessions contain new content and cutting edge actionable ideas and processes you can bring your entire team.

Enjoy a relaxed atmosphere, great networking, welcome reception, terrific breaks, and some of the best leaders in the marketing arena.



Wednesday, February 18, 2009

Internet World UK

Looking for cost-effective solutions powered by cutting-edge technologies to provide efficient, ROI-generating, tangible results? Look no further than Internet World!

It's Europe's largest event for sourcing the latest online business solutions: over 300 exhibitors plus 200 seminars and over 25 inspirational Keynote speakers! It's the place to go to make sure you're getting the most from developments in online and digital.

Register now for free entry to Internet World and make one of the best decisions for your business this year.

Tues 28 - Thurs 30 April 2009, Earls Court 2, London

Friday, February 13, 2009

IAC Awards Final Entry Day

Today is the final day to enter the 2009 Internet Advertising Competition. After today access to the nominator accounts will be removed from the site and the judging will begin.

Today is also the last day that you can edit your existing entry.

Good luck to all who have entered.

Monday, February 09, 2009

digiday:MOBILE & digiday:SOCIAL!

digiday:MOBILE & digiday:SOCIAL!
MARCH 12, 2009
W Hotel, NewYork City
http://www.digidaymobile.com/register/

Marketing & Monetizing Mobile in 2009: Publishers, Agency Executives and Brand Marketers will converge and discuss one of the hottest markets in digital content and advertising: Mobile. Digiday Mobile gives media leaders a chance to dive into high level strategies and the future of Mobile content and advertising. Show time: 8:30am - 12:30pm + a Cocktail Mixer from 5:30pm - 7:30pm.

digidaysocial When Social Media & Marketing Mix - digiday:SOCIAL examines, explores and debates the intersection of social media and marketing and how today's biggest advertisers and publishers are making money from their social media plays. The participants include executives from the leading content companies, advertising agencies, and brands - who will engage in discussions about the forces that are shaping the social media and advertising business today. Show time: 12:30am - 5:30pm + a Cocktail Mixer from 5:30pm - 7:30pm.



Internet World UK

Earl's Court, London
April 28-30, 2009
http://www.internetworld.co.uk/Home/
Internet World is Europe's longest running, best attended and biggest event for digital marketing and online business, attracting over 13,000 visitors and more than 300 exhibitors.

Now in its 17th year, it is the only event that brings you everything you need to formulate and implement your online strategy, from digital marketing to ecommerce, content management to hosting. It showcases the UK’s leading suppliers and delivers Europe’s best free education program


BtoB's NetMarketing Breakfast Series

BtoB's NetMarketing Breakfast Series
*Now FREE for corporate marketers*
Gain insight into the most effective digital strategies for b-to-b marketers. From mobile marketing to social media and Web 2.0 and beyond, our expert panelists will reveal the tools and tactics that have –
and have not – worked for them.
February 26 - San Francisco
March 11 - New York
April 16 - Atlanta
June 25 - New York
Register at btobonline.com/breakfasts


Monday, February 02, 2009

Technology For Marketing & Advertising

Are you looking to perform miracles? Increase revenue from your direct marketing & online advertising campaigns - but when targeting customers whose budgets are as reduced as yours?

A visit to TFM&A can help you achieve the impossible! As the UK’s only integrated marketing-solutions event, it provides solutions that can increase the effectiveness of your campaigns, while saving you time and money in the long-run. Whether you’re looking for some digital quick-wins or looking to unify all your communications into a fully integrated campaign, TFM&A is where the ideas and knowledge are acquired, and the tools and techniques to deliver are found.

Taking place on 24 & 25 February at Earls Court 2, London, it is the event for marketing, media and advertising professionals.

Don't miss:

Over 200 exhibitors - the biggest names in the industry

'Sensational Six' Keynotes including Google, Microsoft, Ogilvy, LinkedIn and many more!
55 Free Seminars
Unrivalled Industry Networking

>> Register for free entry now



Tues 24 - Weds 25 February 2009, Earls Court 2, London www.t-f-m.co.uk



Sunday, February 01, 2009

Entry Deadline Extended for 7th Annual Internet Advertising Competition Awards

The Web Marketing Association announces the extension of the entry deadline for it’s 7th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition Web site is located at www.iacaward.org and the new deadline for entry is Friday, February 13, 2009 at midnight. No additional entries will be accepted after this date.

Monday, January 26, 2009

2009 Internet Advertising Awards Deadline January 30th!

2006 Internet Advertising Competition Awards deadline is less than one week away!

This is your last opportunity to enter the 2006 Internet Advertising Competition, the first and only industry-based advertising award competition dedicated exclusively to online advertising produced by the Web Marketing Association.

Winning would be a great way to show your clients and your boss your expertise in online advertising. Entering is easy and will make you feel good about yourself (winning will make you feel even better!)

Awards will be presented in 96 industry categories and advertising formats such as online ad, rich media, email message, online newsletter, microsite/landing page and integrated ad campaign.

The Competition Web site is located at www.IACAward.org. The deadline for entry is January 30, 2009. LAST CHANCE! - Don't wait - Enter today!



Tuesday, January 20, 2009

Search Engine Strategies New York

Search Engine Strategieshttp://www.searchenginestrategies.com/newyork/ (SES) is the leading global conference & expo series that educates delegates on search engine marketing. Go behind the search box at this year’s SES New York, Mar. 23-26 2009. We will deconstruct the strategies and tactics behind SEM (SEO & PPC) and give you the lowdown on what works and what’s out. SES New York is an intimate event, with 6,000 delegates expected, ensuring all questions and needs are answered and taken care of.

WMA Members Receives an additional 15% discount. Just enter code "15WMA"

SES Magazine

Can’t attend? Sign up for a free SES New York magazine. Get original content from our SES New York speakers and get an exclusive look at the exciting things happening at SES New York. Email sesmagazine@searchenginestrategies.com for your Free copy today.


Monday, January 12, 2009

eTail 2009 West

eTail 2009 Theme: Retail’s Pivotal Moment: Re-focusing On The Core Of Your Business And Brand While Forecasting For The Future. This conference will focus on the efficiency of every aspect of your business - financial, operational, customer service, logistical, and digital with Keynote presenters in every category. It will gather Proprietary Research On Holiday promotional strategies best practices via the brand new eTail Industry Report presented by RSR Research. You will enjoy customized opportunities for networking and relationship-building in a closed-door setting by attending our Industry Champagne Workshops and Cross-Functional Networking Lunches!


February 23rd – 26th, 2009
JW Marriott Desert Ridge • Phoenix, AZ



Saturday, January 10, 2009

Your customers are Online — can they find your Website?

Search Engine Strategies (SES) is the leading global conference & expo series that educates delegates on search engine marketing (SEM), including optimization (SEO) and advertising strategies, tactics and best practices. SES Search Marketing Events provide instruction from the industry's top Search experts, including representatives of the Search Engines themselves.

The definitive event for UK and European marketers, corporate decision makers, webmasters and search engine marketing (SEM) specialists, including pay per click (PPC) advertisers and search engine optimization (SEO) consultants. Attend SES London, network with your peers and learn the SEM tips, tactics and strategies that will grow your business online.

February 17-20
Business Design Centre
52 Upper Street, Islington


Tuesday, January 06, 2009

2009 Internet Advertising Competition Awards Deadline January 30th!

The new year is upon us and the deadline for entering the Web Marketing Association's seventh annual Internet Advertising Competition (IAC) Awards is less than one month away. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition Web site is located at www.IACAward.org and the deadline for entry is January 30, 2009

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Entering is easy. Entries are submitted online by creating a new nominator account or logging in to your existing nominator account. Upload your creative onto a html page and you are ready to win.

Awards will be presented within each of the industry categories and advertising formats such as:

online ad (including banner, pop-up or interstitial)
rich media online ad
email message
online newsletter campaign
microsite/landing page
integrated ad campaign
ads the client did not choose

Best of Show awards for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2008 through January 31, 2009.

Judging for the IAC Awards will take place in February, 2009, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2009. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising.

Winning an Internet Advertising Competition award is a great way to show clients and senior management the excellence of your work - and it won't hurt the moral in the office either!

Don't wait! Enter your best online advertising and win the recognition you deserve! Enter today at www.IACAward.org