Monday, March 26, 2012

2012 Internet Advertising Competition Awards Winners Announced By The Web Marketing Association

The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org

“Each year the creativity and excellence in online advertising continues to rise,” said William Rice, president of the Web Marketing Association, Inc. “The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.”

Best of Show Winners

2012 Best of Show Awards were awarded in each of the online medium categories. This year's winners are:

The Visionaire Group for The Source Code Mission (Best of Show Social Media campaign)
The Visionaire Group for Kung Fu Panda 2 YouTube Brand Channel (Best of Show Rich media Online ad)
Saatchi & Saatchi LA for Yaris It's a Car! Web Films (Best of Show Online Video)
Saatchi & Saatchi LA for The Camry Effect (Best of Show Website)
VML for G Series "Outfuel" Online Advertising (Best of Show Rich media Online campaign)
VerticalResponse for VerticalResponse Customers Get Their Deal On (Best of Show Email message campaign)
Alloy Digital for Wendy, The Web Series (Best of Show Integrated ad campaign)
Acxiom Corporation for Bing Travel Horizontal Scroll (Best of Show Online Newsletter campaign)
rabbit eMarketing GmbH for Secret Societies (Best of Show Ads the client did not pick)
Critical Mass for Nissan Versa iPad Experience (Best of Show Mobile Application)
TMP Worldwide for Tutu (Best of Show Email message)
The Kaplan Thaler Group for Beef Equity - Here's the Beef (Best of Show Interactive application)
Charles Shyer Productions for Ieri Oggi Domani (Yesterday, Today and Tomorrow) (Best of Show Online ad)
Definition 6 for Where Will Happiness Strike Next (Best of Show Online campaign)


Top Agency Winners

The Web Marketing Association also recognizes the agency that shows consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition.

Saatchi & Saatchi LA was recognized with the 2012 Top Agency Award, winning 17 IAC Awards. Their awards include 2 Best of Show awards, 7 Best of Industry awards and 10 Outstanding awards.

Ten additional organizations were recognized as Outstanding Advertising Developers in the 2011 IAC Awards for winning 6 or more awards. They are:

AGENCY (number of awards)

BlueRush Digital Media 15
Biggs|Gilmore 14
TMP Worldwide 12
VML 12
Overdrive Interactive 8
The Studio at Conde Nast 7
Possible Worldwide 7
A&E Brand Creative 6
Acxiom Creative 6


The IAC Awards web site with a complete list of winners is located at www.IACAward.org.


Wednesday, March 07, 2012

Win a Free Pass to ad:tech!

Want to attend ad:tech San Francisco April 3-4 for free! The Web Marketing Association will give a way a Full Conference Pass to one lucky person who enters our drawing on our Facebook Contest Page.

This is always one of the top Internet marketing conferences of the year. One you do not want to miss. Enter by March 22 2012 for your chance to win!

To check out the conference or to register visit http://na.ad-tech.com/sf/

Tuesday, March 06, 2012

Social Media Success Summit 2012

Social Media Success Summit 2012 is a special online conference designed to help you master social media marketing (brought to you by Social Media Examiner). Twenty-seven of the world’s leading social media pros will show you how. Instructors include Jeremiah Owyang (Altimeter Group), Chris Brogan (author, Google+ for Business), Mari Smith (co-author, Facebook Marketing), Brian Solis (author, Engage), Jay Baer (co-author, The Now Revolution), Jason Falls (author, No Bullshit Social Media), Frank Eliason (author, @YourService), Michael Stelzner (founder, Social Media Examiner), Mark Schaefer (author, The Tao of Twitter), Dave Kerpen (author, Likeable Social Media), Jesse Stay (author, Google+ for Dummies), C.C. Chapman (co-author, Content Rules), Kipp Bodnar (co-author, The B2B Social Media Book), Amy Porterfield (co-author, Facebook Marketing All-in-One for Dummies) and experts from LinkedIn, Dell, Ford, Citigroup and Citrix–just to mention a few. Fully online.

Click here to get complete information and to sign up

WHO: This event is ideal for any marketer or business owner focused on business-to-business OR business-to-consumer. You'll recognize some of the organizations that attended Social Media Success Summit 2011: General Mills, Microsoft, Honda, IEEE, Junior Achievement, SAP, Tyco, 3M, LexisNexis, Mayo Clinic, Coca-Cola, Wells Fargo, Disney, Bruegger's, Visa, Intuit, Warner Music Group, Party City, Constant Contact, Yahoo!, Cisco, Kraft Foods, Princeton Theological Seminary, Autodesk, ConAgra Foods, London Convention Centre, Stonyfield Farm, Rust-Oleum, Teradata, Four Seasons Hotels, Carnegie Mellon University, Cardinal Health, Comcast, Dole Food Company, Lexus, Monster Cable, Dow Chemical, Allstate, Siemens, Verizon Wireless, U.S. Army, Circus Circus Hotel & Casino, Henkel, Ritz-Carlton, SanDisk, Ashley Furniture, DuPont, Thomson Reuters, HP, Creative Memories, EMC, Yale University, Hostess Brands, T-Mobile, Fuddruckers, Albertsons, John Wiley & Sons and thousands of small businesses.

WHAT: This fully online summit will help you master social media marketing with how-to sessions from actual social media experts and book authors. Presentation topics include: developing a social media strategy, finding and engaging your target audience, measuring success, converting activities to sales, social customer service, Google+ marketing, business blogging, Facebook marketing, LinkedIn marketing, YouTube marketing, Twitter marketing, Pinterest marketing and much more! A certificate of achievement will be presented to attendees who successfully complete a post-summit exam.

WHERE: At your home or office! You attend this live event using your computer (no long-distance bill or travel expenses!).

WHEN: Starting May 1, 2012 (spread over four weeks to improve learning and accommodate your schedule; scroll down for the full schedule). Plus you'll get recordings and transcripts of all live sessions.

WHY: You'll be able to quickly implement effective social media marketing techniques, attract great customers and prospects and gain a unique competitive advantage. You'll also discover how to best measure the effectiveness of your social media activities, how to sell with social media and the newest social media tactics. This event will help your business maximize the full potential of social media.

HOW: Registration is limited. NOTE: Our Social Media Success Summit 2011 sold out. Click here to save 50% (lock in your early-bird savings before they're gone!) and secure your spot.



Monday, March 05, 2012

Social Media Success Summit 2012

Social Media Success Summit 2012 is a special online conference designed to help you master social media marketing (brought to you by Social Media Examiner). Twenty-seven of the world’s leading social media pros will show you how. It's entirely online so you don't have to travel anywhere!

Twenty-seven of the world’s leading social media pros will show you how. Instructors include Jeremiah Owyang (Altimeter Group), Chris Brogan (author, Google+ for Business), Mari Smith (co-author, Facebook Marketing), Brian Solis (author, Engage), Jay Baer (co-author, The Now Revolution), Jason Falls (author, No Bullshit Social Media), Frank Eliason (author, @YourService), Michael Stelzner (founder, Social Media Examiner), Mark Schaefer (author, The Tao of Twitter), Dave Kerpen (author, Likeable Social Media), Jesse Stay (author, Google+ for Dummies), C.C. Chapman (co-author, Content Rules), Kipp Bodnar (co-author, The B2B Social Media Book), Amy Porterfield (co-author, Facebook Marketing All-in-One for Dummies) and experts from LinkedIn, Dell, Ford, Citigroup and Citrix–just to mention a few. Fully online.

Click on this link to get complete information and to sign up.