Wednesday, May 23, 2012

Best Mobile Apps and Best Mobile Websites Named By Web Marketing Association

The Web Marketing Association is pleased to announce the winners its first annual international MobileWebAward competition. This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile Websites and the best mobile applications. The complete list of winners can be found at www.mobile-webaward.org

The MobileWebAwards were judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile app entry is judged against other entries of the same format in its industry category and then against an overall standard of excellence.

"Smartphones and tablet computers are exploding and companies are racing to be allow users to connect and interact with them using mobile devices," said William Rice, president of the Web Marketing Association. "The goal of the MobileWebAwards is to both recognize the people and organizations responsible for developing some of the most effective mobile Web sites and mobile apps on the Internet today."

This year's top awards include:

HeBS Digital won Best of Show Mobile Website for Loews Hotels Mobile Website, which also was recognized as Best Hotel and Lodging Mobile Website. Loews Hotels state-of-the-art mobile-ready website features PDA-Ready pages branded to the look and feel of the full online website. The mobile website is optimized for both a mobile user-experience and visibility on mobile search engines.

Indiana Interactive, LLC won Best of Show Mobile Application for DNR iPhone Application, which also was awarded Best Travel Mobile Application. This free application contains a variety of useful information on Indiana's state parks, forests, nature preserves, fish and wildlife areas, and more. It also has convenient links to mobile versions of the hunting and fishing guide.

Aperto Move GmbH of Berlin Germany was named Top Interactive Agency for the 2012 international MobileWebAwards. They received five awards including Best Consulting Mobile Website for AppRadar locates App Satisfaction, Best Credit Union Mobile Application for Economia - The interactive serious education economy game, Best Toy & Hobby Mobile Application for Daisy Oracle - Your free love check and Best Transportation Mobile Application for Alphaguide Mobile Car Service App.

A complete list of winners can be found at the MobileWebAward's Winner's Page.

The 2012 MobileWebAwards are sponsored by the following leading organizations: BGT Partners, PR Newswire, Burst Media, MycroBurst, EContent Magazine, ExactTarget, ad:tech conferences, Internet World UK, SES Conferences, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

Friday, May 18, 2012

Top 5 articles last month on WMA SmartBrief

Here are the 5 most read articles appearing in the WMA SmartBrief daily newsletter. Subscribe to the free WMA SmartBrief here.

How to build a more effective landing page

"Google launches online ad-metrics suite

Meet the Don Draper of digital advertising

Click-through rates are overrated, researchers say

Google lets marketers target keyword typos



Less Than Two Weeks Left to Enter the WebAwards

Time is running out to get your Website the recognition it deserves and create a great marketing opportunity for yourself and your site by entering your work into the 2012 WebAward Competition. The deadline is only two weeks away - Thursday, May 31st!

Winning a WebAward is a great way to both recognize the outstanding work that goes into building and maintaining your "award-winning" website and to be a moral booster for the entire development team.

Entering is easy. Simply create a nominator account or log into an existing account from past years at WebAward.org. This password protected area will allow you to enter multiple sites, edit the information up to when the judging begins and receive updates, results and feedback on your entries throughout the competition.

Outstanding Developer Award

The much coveted Top Agency WebAward is given to the organization who wins the most total WebAwards in a single competition. However, each year many agencies and some corporations win multiple awards and deserve additional recognition. This year, we will recognize each organization that wins 10 or more WebAwards with an Outstanding Interactive Developer trophy.

Judging

Web sites are judged on design, innovation, content, technology, interactivity, navigation and ease of use. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence. A Best of Industry WebAward will be given in each of the 96 industry categories.

Increase Your chances on Winning

Check out our WMA Facebook Page and be sure to like us as we will be providing hints and tips on how to improve your chances on winning a top award though out May.

Monday, May 07, 2012

IAC Award Winners Update

If you were a Best of Industry winner in the 2012 Internet Advertising Competition awards you should know that all of the initial awards have been shipped via Fedex and they should be arriving shortly.

Outstanding advertising certificates were shipped last week and should also be arriving shortly if they have not done so already.

You can promote your award by posting a photo of you and the award to the Web Marketing Association Facebook Page.

If you wish to order additional awards, you can do so at the WMA Recognition Center.

Thursday, May 03, 2012

WebAward Tips and Hints

What is the best way to win a WebAward from the Web Marketing Association? To enter of course! However there are ways to improve your chances when the judging starts. Each day in May we will be posting tips and hints to the Web Marketing Association’s Facebook Fan Page to help you position your entry in the best possible light.