Technology For Marketing & Advertising 2008
Earls Court 2, London
12-13 February 2008
The UK's only dedicated event delivering data, digital and CRM solutions for marketing, media and advertising professionals.
40 Free Seminars in 4 themed Theatres
• Database Marketing & Marketing Analytics Theatre
• CRM & Customer Experience Theatre
• Digital: Email, Mobile & Web 2.0 Theatre
• Digital: Online Advertising & Affiliate Marketing Theatre
For more information go to http://www.t-f-m.co.uk/
The Official Blog of the Web Marketing Association.
Friday, December 07, 2007
WebAwards Featured in Website Magazine
We just received our November 2007 issue of Website Magazine: The Magazine for Website Success. In the issue on page 9 is an article entitled “Bravo! Boost your recognition amongst your competitors by winning Web awards" by Mike Phillips.
The article features the Web Marketing Association’s WebAwards. It reports our scoring report is “a nice way to see how your site measures up, even if you don’t win.”
William Rice, President of the Web Marketing Association is also quoted, saying “By far the most overwhelming reason to participate is for the marketing benefits – for both you as an individual, the site itself and the company. Winning the award creates a newsworthy event in and of itself”.
The article features the Web Marketing Association’s WebAwards. It reports our scoring report is “a nice way to see how your site measures up, even if you don’t win.”
William Rice, President of the Web Marketing Association is also quoted, saying “By far the most overwhelming reason to participate is for the marketing benefits – for both you as an individual, the site itself and the company. Winning the award creates a newsworthy event in and of itself”.
Thursday, December 06, 2007
Create Magazine Promotes Internet Advertising competition
Create Magazine provides creative professionals with an insider's perspective on the people, news, trends and events that influence the local advertising and creative production industries. Articles and features, written by local creative leaders and influencers, keep Create readers well-informed about the changing climate of business and competition.
It ran an article Internet Advertising Competition Awards 2008 Call for Entries is Now Open in its creative new section.
Thanks for the help in spreading the word about the Web Marketing Association's IAC Awards.
It ran an article Internet Advertising Competition Awards 2008 Call for Entries is Now Open in its creative new section.
Thanks for the help in spreading the word about the Web Marketing Association's IAC Awards.
Wednesday, December 05, 2007
WebAward Judges Certificates
The judges of the 2007 WebAward Competition for Website Development once again did an outstanding job at reviewing more than 2,500 web sites on seven criteria and helping to set the highest standards of excellence on the Internet. These Internet Professionals are leaders within their industries and take the time out of their busy schedules to participate in this worthwhile event. The Web Marketing Association and all of the WebAward participants thank you for your efforts.
For those who qualified, a Certificate of Appreciation is being sent to the address we have on record. You should be receiving them within the next week.
For those who qualified, a Certificate of Appreciation is being sent to the address we have on record. You should be receiving them within the next week.
Tuesday, December 04, 2007
Search Engine Strategies in Chicago
If you are not at the Search Engine Strategies Conference in Chicago this week, you are missing out on a great educational and networking event. The Hilton Chicago is a wonderful location for the conference and by all reports the sessions have been outstanding.
The Web Marketing Association has a booth in the Exhibit Hall. Stop by if you are attending to say hello, grab a free chocolate from the Creative Chocolate Printing Company and enter to win a new Apple iTouch. We are booth 424, on the back wall, you can't miss us - We are the ones talking about the Internet Advertising Competition and the WebAwards with the iPod cranked!
The Web Marketing Association has a booth in the Exhibit Hall. Stop by if you are attending to say hello, grab a free chocolate from the Creative Chocolate Printing Company and enter to win a new Apple iTouch. We are booth 424, on the back wall, you can't miss us - We are the ones talking about the Internet Advertising Competition and the WebAwards with the iPod cranked!
Friday, November 30, 2007
PPC Summit
PPC Summit
Marriott Dallas/Addison Quorum by the Galleria, Dallas, TX
February 4 - 5, 2008
Make More Money with Pay Per Click (PPC). Find out how the experts run campaigns on Google Adwords, Yahoo! Search Marketing, Microsoft adCenter (MSN), and all the smaller Pay Per Click Engines! PPC Summits are designed as How To workshops that teach you how to better manage your PPC campaigns. The focus is solidly on advertiser education: how to spend less money, more effectively, with better results.
Use code WMA10 and receive a 10% off the Pay-Per-Click workshops. Also coming to Boston, Vancouver, London, San Francisco and LA. For more info go to www.ppcsummit.com.
Marriott Dallas/Addison Quorum by the Galleria, Dallas, TX
February 4 - 5, 2008
Make More Money with Pay Per Click (PPC). Find out how the experts run campaigns on Google Adwords, Yahoo! Search Marketing, Microsoft adCenter (MSN), and all the smaller Pay Per Click Engines! PPC Summits are designed as How To workshops that teach you how to better manage your PPC campaigns. The focus is solidly on advertiser education: how to spend less money, more effectively, with better results.
Use code WMA10 and receive a 10% off the Pay-Per-Click workshops. Also coming to Boston, Vancouver, London, San Francisco and LA. For more info go to www.ppcsummit.com.
Wednesday, November 28, 2007
Internet Advertising Competition Call for judges
As always, one of the main reasons the IAC Awards have been the high quality of our volunteer judges. As in past years, we need to recruit some new judges to replace our existing judges that are not available this year. If you are a senior Internet advertising professional and would like to be considered as a judge for the 2008 IAC Awards, please complete the judges nomination form.
If you were an IAC Judge in the past, you will receive an email to activate yourself for this year. Please do not re-nominate yourself.
If you were an IAC Judge in the past, you will receive an email to activate yourself for this year. Please do not re-nominate yourself.
Monday, November 26, 2007
Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Web Marketing Association judges will select the best email advertising of 2008 in 86 industries as part of their sixth annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 31, 2008.
“Email marketing is the workhorse of online marketing for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association. “The creative used in an email marketing campaign has gone from text only to highly personalized ads targeting highly segmented lists. Each email advertisement and campaign will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating email advertising. It’s also a great marketing opportunity for the winners to promote to senior management, customers and prospects their outstanding work”.
The 2008 Internet Advertising Competition Awards will accept entries from 86 industries, including airline, biotech, B2B, consumer goods, education, health care, financial services, professional services, technology and travel just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best email advertisement for that industry.
“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
The 2007 Best of Show winner for Email Message was IQ Interactive for "Explorer" Video Newsletter. The entry was also recognized as the Best Travel Email Message. Other Top Email Advertisements for 2007 included:
Goodyear Garage January Enthusiast Email Best Automobile Email message submitted by Hitchcock Fleming & Associates
Money Laundering International Conference and Exhibition Best B2B Email message submitted by Creative Direct Marketing Group
Landor Associates Best Consulting Email message submitted by Landor Associates
NMFN News Brief Best Financial Services Email message submitted by TMX Communications
SeaBear Wild Salmon Best Food Industry Email message submitted by Tellus, LLC
U.S. Department of State - "Today I will help a local government" Best Government Email message submitted by JWT Employment Communications
The Rittenhouse - Email Message Best Hotel and Lodging Email message submitted by TIG Global
MetLife Quarterly Service e-Mail Best Insurance Email message campaign Steven Paraboschi
TMX Holiday Cheers Email 2006 Best Interactive Services Email message submitted by TMX Communications
Hispanic Email Best Marketing Email message submitted by CRN International, Inc. Hispanic Email
TAMIFLU Email Best Pharmaceuticals Email message submitted by TMX Communications
Coast Sweetest Day HTML Email Best Restaurant Email message submitted by Mark Roller, Coast Restaurant
Donald Haack Diamonds - Holiday Treasures Best Retail Email message submitted by CC Communications, Inc.
I've been everywhere - eDM Best Telecommunication Email message submitted by The white agency
The 2007 Best of Show winner for Email Message Campaign was NASCAR.com/Datran Media for NASCAR.com Revs Up Fans with Email Marketing. The newsletter was also recognized as the Best Real Estate Email Message. Other best email ad campaigns included:
Driven to Succeed: Mercedes & Aeroplan Best Automobile Email message submitted by ThinData, Inc.
BankAtlantic Upromise Email Offer Best Bank Email message campaign submitted by BankAtlantic Marketing Department
Divide and Conquer Best Consumer Goods Email message campaign submitted by Mark Roller, Ascedia. Inc & Kohler Co.
Key Sector Marketing Campaign Best Employment Email message campaign submitted by AndersElite
Georgia.org Email Newsletters Best Government Email message campaign submitted by Spunlogic
Bariatric Edge Email Best Health Care Email message campaign submitted by Bridge Worldwide
MetLife Quarterly Service e-Mail Best Insurance Email message campaign submitted by Steven Paraboschi
TAMIFLU Email Campaign Best Pharmaceuticals Email message campaign submitted by TMX Communications
Perfect Home Email Campaign Best Retail Email message campaign submitted by nurun | ant farm interactive
SeaBear Wild Salmon Best Small Business Email message campaign submitted by Tellus, LLC
Miami, FL - Festival Season Campaign Best Travel Email message campaign submitted by USDM.net
The 2008 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at www.iacaward.org. The deadline for entry is January 31, 2008 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to email advertisements and campaigns, Awards will be presented within each of the industry categories and advertising formats such as:
Online ad (including banner, pop-up or interstitial)
Online ad campaign
Rich media online ad
Rich Media ad campaign
Email message
Email campaign
Online newsletter campaign
Microsite/Landing page
Integrated ad campaign
Ads the client did not choose
Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2007 through January 31, 2008 (except for the Ads the client did not choose format which do not have to have run.)
Judging for the IAC Awards will take place in February, 2008, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2008. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.
The 2008 Internet Advertising Competition Awards are sponsored by the following leading organizations: BGT Partners, Burst Media, PRWeb, Misukanis & Odden, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost’s OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, Search Engine Strategies, Webmaster Radio, Rovion, AllBusiness.com and eMarketer. The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.
About the Web Marketing Association
The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Web sites. Since 1997, the Web Marketing Association’s annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 11th year, the WebAward Competition has become the premier industry-based site recognition program for online advertisers, Web developers and marketers worldwide.
“Email marketing is the workhorse of online marketing for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association. “The creative used in an email marketing campaign has gone from text only to highly personalized ads targeting highly segmented lists. Each email advertisement and campaign will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating email advertising. It’s also a great marketing opportunity for the winners to promote to senior management, customers and prospects their outstanding work”.
The 2008 Internet Advertising Competition Awards will accept entries from 86 industries, including airline, biotech, B2B, consumer goods, education, health care, financial services, professional services, technology and travel just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best email advertisement for that industry.
“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
The 2007 Best of Show winner for Email Message was IQ Interactive for "Explorer" Video Newsletter. The entry was also recognized as the Best Travel Email Message. Other Top Email Advertisements for 2007 included:
Goodyear Garage January Enthusiast Email Best Automobile Email message submitted by Hitchcock Fleming & Associates
Money Laundering International Conference and Exhibition Best B2B Email message submitted by Creative Direct Marketing Group
Landor Associates Best Consulting Email message submitted by Landor Associates
NMFN News Brief Best Financial Services Email message submitted by TMX Communications
SeaBear Wild Salmon Best Food Industry Email message submitted by Tellus, LLC
U.S. Department of State - "Today I will help a local government" Best Government Email message submitted by JWT Employment Communications
The Rittenhouse - Email Message Best Hotel and Lodging Email message submitted by TIG Global
MetLife Quarterly Service e-Mail Best Insurance Email message campaign Steven Paraboschi
TMX Holiday Cheers Email 2006 Best Interactive Services Email message submitted by TMX Communications
Hispanic Email Best Marketing Email message submitted by CRN International, Inc. Hispanic Email
TAMIFLU Email Best Pharmaceuticals Email message submitted by TMX Communications
Coast Sweetest Day HTML Email Best Restaurant Email message submitted by Mark Roller, Coast Restaurant
Donald Haack Diamonds - Holiday Treasures Best Retail Email message submitted by CC Communications, Inc.
I've been everywhere - eDM Best Telecommunication Email message submitted by The white agency
The 2007 Best of Show winner for Email Message Campaign was NASCAR.com/Datran Media for NASCAR.com Revs Up Fans with Email Marketing. The newsletter was also recognized as the Best Real Estate Email Message. Other best email ad campaigns included:
Driven to Succeed: Mercedes & Aeroplan Best Automobile Email message submitted by ThinData, Inc.
BankAtlantic Upromise Email Offer Best Bank Email message campaign submitted by BankAtlantic Marketing Department
Divide and Conquer Best Consumer Goods Email message campaign submitted by Mark Roller, Ascedia. Inc & Kohler Co.
Key Sector Marketing Campaign Best Employment Email message campaign submitted by AndersElite
Georgia.org Email Newsletters Best Government Email message campaign submitted by Spunlogic
Bariatric Edge Email Best Health Care Email message campaign submitted by Bridge Worldwide
MetLife Quarterly Service e-Mail Best Insurance Email message campaign submitted by Steven Paraboschi
TAMIFLU Email Campaign Best Pharmaceuticals Email message campaign submitted by TMX Communications
Perfect Home Email Campaign Best Retail Email message campaign submitted by nurun | ant farm interactive
SeaBear Wild Salmon Best Small Business Email message campaign submitted by Tellus, LLC
Miami, FL - Festival Season Campaign Best Travel Email message campaign submitted by USDM.net
The 2008 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at www.iacaward.org. The deadline for entry is January 31, 2008 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to email advertisements and campaigns, Awards will be presented within each of the industry categories and advertising formats such as:
Online ad (including banner, pop-up or interstitial)
Online ad campaign
Rich media online ad
Rich Media ad campaign
Email message
Email campaign
Online newsletter campaign
Microsite/Landing page
Integrated ad campaign
Ads the client did not choose
Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2007 through January 31, 2008 (except for the Ads the client did not choose format which do not have to have run.)
Judging for the IAC Awards will take place in February, 2008, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2008. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.
The 2008 Internet Advertising Competition Awards are sponsored by the following leading organizations: BGT Partners, Burst Media, PRWeb, Misukanis & Odden, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost’s OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, Search Engine Strategies, Webmaster Radio, Rovion, AllBusiness.com and eMarketer. The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.
About the Web Marketing Association
The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Web sites. Since 1997, the Web Marketing Association’s annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 11th year, the WebAward Competition has become the premier industry-based site recognition program for online advertisers, Web developers and marketers worldwide.
Friday, November 23, 2007
Entering the Internet Advertising Competition Awards is easy
The first thing you’ll notice when to visit the IAC Awards website www.iacaward.org is the new design. Special thanks to David Clarke and his team of expert Web developers and designers at BGT Partners, Florida’s Oldest and Most Award Winning Interactive Agency, for the wonderful design work on the new site. It has been a pleasure to work with them to create and implement the new site and supporting marketing materials. And particular credit goes to Vanessa Gelman at BGT Partners for running point on the project and making sure everything went smoothly.
Entering the IAC Awards is easy. Simply go to the new IAC Awards website at www.iacaward.org and select “Submit an Entry”. If you have a nominator account from last year, you can simply log in. If you did not create a free nominator account, providing some basic contact information is all you need to do. Once in, you can start submitting your entries.
One thing to remember is you can not use your WebAward username and password on the IAC Award site. You’ll need to have a separate account to submit your IAC Entries. If you need your password to an existing account, just enter your email address and click on the “Email password to me” button.
Entering the IAC Awards is easy. Simply go to the new IAC Awards website at www.iacaward.org and select “Submit an Entry”. If you have a nominator account from last year, you can simply log in. If you did not create a free nominator account, providing some basic contact information is all you need to do. Once in, you can start submitting your entries.
One thing to remember is you can not use your WebAward username and password on the IAC Award site. You’ll need to have a separate account to submit your IAC Entries. If you need your password to an existing account, just enter your email address and click on the “Email password to me” button.
Thursday, November 22, 2007
Sites are back up
Apparently, our ISP Web.com decided to decommission the server which hosted the Web Marketing Association database and thought that an email message sent three years ago about the possibility was sufficient notice. Without the database, both WebAward.org and IACAward.org websites were down.
Thanks to the hard work and dogged determination of our head programmer, Chip Lowell. Web.com finally agreed to move the data from the old server to the new. The sites are back up and we apologize for any inconveniences you may experienced.
Thanks to the hard work and dogged determination of our head programmer, Chip Lowell. Web.com finally agreed to move the data from the old server to the new. The sites are back up and we apologize for any inconveniences you may experienced.
Wednesday, November 21, 2007
Awards sites are down
Due to an problem at our ISP Web.com, the database that drives our WebAward and IAC Award websites is currently down. We are working with Web.com to get the site up and running as soon as possible.
Monday, November 19, 2007
Articles from November Interactive Briefing
Power of Two - IQ Interactive shows us that UPS Whiteboard is a great example of how the combination of the web and traditional advertising is dramatically more powerful and effective than traditional alone
Outstanding Drive – THINK, Inc. drives the Windstream Truck Tour microsite to win the Outstanding Website award at the 2007 WebAwards.
Outstanding Drive – THINK, Inc. drives the Windstream Truck Tour microsite to win the Outstanding Website award at the 2007 WebAwards.
Best Online Newsletter of 2008 to Be Named by Web Marketing Association
The Web Marketing Association judges will select the best online newsletters of 2008 in 86 industries as part of their sixth annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 31, 2008.
“Online newsletters are a critical marketing tool for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association. “Each Online newsletter will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online newsletters. It’s also a great marketing opportunity for the winners to promote to senior management, customers and prospects”.
The 2008 Internet Advertising Competition Awards will accept entries from 86 industries, including airline, biotech, B2B, consumer goods, education, health care, financial services, professional services, technology and travel just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best online newsletter for that industry.
“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
The 2007 Best of Show winner for Online Newsletter was Coldwell Banker Barbara Sue Seal Properties for CBSeal eNews. The newsletter was also recognized as the Best Real Estate Online Newsletter. Other Top Online Newsletters for 2007 included:
Snowbound Imaging News Best Computer: Software Online Newsletter submitted by Snowbound Software
The Diabetes Control for Life e-Newsletter Best Consumer Goods Online Newsletter submitted by Bridge Worldwide
frog Design Mind newsletter Best Design Online Newsletter submitted by frog design, inc.
The Intevation Report Best Email Online Newsletter submitted by EmailLabs Marketing Team
Horizons Newsletter Best Financial Services Online Newsletter and Best Investor Relations Newsletter submitted by DWS Scudder Retirement Services
Cafe Britt e-Newsletters Best Food Industry Online Newsletter submitted by Cafe Britt
Discover Rush Online Best Health Care Online Newsletter submitted by Marie Mahoney and Brian Pace, Internet Communications
DWS Scudder Retirement Matters Newsletter Best Investment Online Newsletter and Best Mutual Fund Newsletter submitted by DWS Scudder Retirement Services
Mohegan Sun Insider Newsletter Best Leisure Online Newsletter submitted by Mohegan Sun
DMN eTips Drip Online Newsletter Best Marketing Online Newsletter submitted by Direct Marketing Network
BigPond Movies -Downloads newsletter Best Movie Online Newsletter submitted by The White Agency
George Mark Children's House Bulletin Best Non-Profit Online Newsletter submitted by Northridge Interactive
SIRIUS Music Weekly Best Radio Online Newsletter submitted by SIRIUS Satellite Radio / Modus Associates
BigPond Sport - V8 supercars newsletter Best Sports Online Newsletter submitted by The White Agency
Great Florida Getaways e-Magazines Best Travel Online Newsletter submitted by VISIT FLORIDA & Miles Media Group
The 2008 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2008 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to online newsletters, Awards will be presented within each of the industry categories and advertising formats such as:
Online ad (including banner, pop-up or interstitial)
Online ad campaign
Rich media online ad
Rich Media ad campaign
Email message
Online newsletter campaign
Microsite/Landing page
Integrated ad campaign
Ads the client did not choose
Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2007 through January 31, 2008 (except for the Ads the client did not choose format which do not have to have run.)
Judging for the IAC Awards will take place in February, 2008, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2008. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.
The 2008 Internet Advertising Competition Awards are sponsored by the following leading organizations: BGT Partners, Burst Media, PRWeb, Misukanis & Odden, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost’s OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, Search Engine Strategies, Webmaster Radio, Rovion, AllBusiness.com and eMarketer. The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.
About the Web Marketing Association
The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Web sites. Since 1997, the Web Marketing Association’s annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 11th year, the WebAward Competition has become the premier industry-based site recognition program for online advertisers, Web developers and marketers worldwide.
“Online newsletters are a critical marketing tool for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association. “Each Online newsletter will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online newsletters. It’s also a great marketing opportunity for the winners to promote to senior management, customers and prospects”.
The 2008 Internet Advertising Competition Awards will accept entries from 86 industries, including airline, biotech, B2B, consumer goods, education, health care, financial services, professional services, technology and travel just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best online newsletter for that industry.
“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
The 2007 Best of Show winner for Online Newsletter was Coldwell Banker Barbara Sue Seal Properties for CBSeal eNews. The newsletter was also recognized as the Best Real Estate Online Newsletter. Other Top Online Newsletters for 2007 included:
Snowbound Imaging News Best Computer: Software Online Newsletter submitted by Snowbound Software
The Diabetes Control for Life e-Newsletter Best Consumer Goods Online Newsletter submitted by Bridge Worldwide
frog Design Mind newsletter Best Design Online Newsletter submitted by frog design, inc.
The Intevation Report Best Email Online Newsletter submitted by EmailLabs Marketing Team
Horizons Newsletter Best Financial Services Online Newsletter and Best Investor Relations Newsletter submitted by DWS Scudder Retirement Services
Cafe Britt e-Newsletters Best Food Industry Online Newsletter submitted by Cafe Britt
Discover Rush Online Best Health Care Online Newsletter submitted by Marie Mahoney and Brian Pace, Internet Communications
DWS Scudder Retirement Matters Newsletter Best Investment Online Newsletter and Best Mutual Fund Newsletter submitted by DWS Scudder Retirement Services
Mohegan Sun Insider Newsletter Best Leisure Online Newsletter submitted by Mohegan Sun
DMN eTips Drip Online Newsletter Best Marketing Online Newsletter submitted by Direct Marketing Network
BigPond Movies -Downloads newsletter Best Movie Online Newsletter submitted by The White Agency
George Mark Children's House Bulletin Best Non-Profit Online Newsletter submitted by Northridge Interactive
SIRIUS Music Weekly Best Radio Online Newsletter submitted by SIRIUS Satellite Radio / Modus Associates
BigPond Sport - V8 supercars newsletter Best Sports Online Newsletter submitted by The White Agency
Great Florida Getaways e-Magazines Best Travel Online Newsletter submitted by VISIT FLORIDA & Miles Media Group
The 2008 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2008 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to online newsletters, Awards will be presented within each of the industry categories and advertising formats such as:
Online ad (including banner, pop-up or interstitial)
Online ad campaign
Rich media online ad
Rich Media ad campaign
Email message
Online newsletter campaign
Microsite/Landing page
Integrated ad campaign
Ads the client did not choose
Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2007 through January 31, 2008 (except for the Ads the client did not choose format which do not have to have run.)
Judging for the IAC Awards will take place in February, 2008, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2008. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.
The 2008 Internet Advertising Competition Awards are sponsored by the following leading organizations: BGT Partners, Burst Media, PRWeb, Misukanis & Odden, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost’s OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, Search Engine Strategies, Webmaster Radio, Rovion, AllBusiness.com and eMarketer. The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.
About the Web Marketing Association
The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Web sites. Since 1997, the Web Marketing Association’s annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 11th year, the WebAward Competition has become the premier industry-based site recognition program for online advertisers, Web developers and marketers worldwide.
Thursday, November 08, 2007
2008 IAC Awards Call for Entries
The Web Marketing Association announces the launched of its sixth annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2008
The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at www.iacaward.org. The deadline for entry is January 31, 2008 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
Awards will be presented within each of the industry categories and advertising formats such as:
online ad (including banner, pop-up or interstitial)
rich media online ad
email message
online newsletter campaign
microsite/landing page
integrated ad campaign
ads the client did not choose
Best of show award for each medium will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2007 through January 31, 2008.
Judging for the IAC Awards will take place in February, 2007, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2008. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.
2007 Results
2007 Best of Show Awards were awarded in each of the online medium categories. Last year's winners include:
Fishbowl Marketing for Shamrock The Vote (Best Ads the Client Did Not Pick)
IQ Interactive for "Explorer" Video Newsletter (Best of Show Email Message)
blast! PR for NASCAR.com Revs Up Fans with Email Marketing (Best of Show Email Message Campaign)
TMX Communications for Find the Time Capsule Campaign (Best of Show Integrated ad campaign)
Hornall Anderson Design Works for My Family (Best of Show Interactive Application)
Wunderman Team Detroit for My Dream (Best of Show Microsite/Landing Page)
Idea Integration for Sony Noise Canceling Headphones (Best of Show Online ad)
Palm Communication for Oryctolagus cuniculus (Best of Show Online Campaign)
Coldwell Banker for Coldwell Banker Barbara Sue Seal eNews (Best of Show Online Newsletter Campaign)
Ayzenberg Group for Mobile Suite GUNDAM Crossfire rich media creative (Best of Show Rich Media Online Ad)
Profero for Mess With Your Mind (Best of Show Rich Media Online Campaign)
For the third year in a row, TMX Communications of Conshohocken, PA was recognized with the 2007 Top Agency Award, winning 15 IAC Awards. Their awards included 1 Best of show, 13 Best of Industry awards and two Outstanding awards.
For a complete list of past wiiners, please go to www.iacaward.org.
Are you going to be the next winner? Now is the time to find out. Enter your best online advertising into the 2008 IAC Awards and win the recognition you deserve! Enter today at www.iacaward.org.
The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at www.iacaward.org. The deadline for entry is January 31, 2008 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
Awards will be presented within each of the industry categories and advertising formats such as:
online ad (including banner, pop-up or interstitial)
rich media online ad
email message
online newsletter campaign
microsite/landing page
integrated ad campaign
ads the client did not choose
Best of show award for each medium will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2007 through January 31, 2008.
Judging for the IAC Awards will take place in February, 2007, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2008. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.
2007 Results
2007 Best of Show Awards were awarded in each of the online medium categories. Last year's winners include:
Fishbowl Marketing for Shamrock The Vote (Best Ads the Client Did Not Pick)
IQ Interactive for "Explorer" Video Newsletter (Best of Show Email Message)
blast! PR for NASCAR.com Revs Up Fans with Email Marketing (Best of Show Email Message Campaign)
TMX Communications for Find the Time Capsule Campaign (Best of Show Integrated ad campaign)
Hornall Anderson Design Works for My Family (Best of Show Interactive Application)
Wunderman Team Detroit for My Dream (Best of Show Microsite/Landing Page)
Idea Integration for Sony Noise Canceling Headphones (Best of Show Online ad)
Palm Communication for Oryctolagus cuniculus (Best of Show Online Campaign)
Coldwell Banker for Coldwell Banker Barbara Sue Seal eNews (Best of Show Online Newsletter Campaign)
Ayzenberg Group for Mobile Suite GUNDAM Crossfire rich media creative (Best of Show Rich Media Online Ad)
Profero for Mess With Your Mind (Best of Show Rich Media Online Campaign)
For the third year in a row, TMX Communications of Conshohocken, PA was recognized with the 2007 Top Agency Award, winning 15 IAC Awards. Their awards included 1 Best of show, 13 Best of Industry awards and two Outstanding awards.
For a complete list of past wiiners, please go to www.iacaward.org.
Are you going to be the next winner? Now is the time to find out. Enter your best online advertising into the 2008 IAC Awards and win the recognition you deserve! Enter today at www.iacaward.org.
Tuesday, November 06, 2007
2007 WebAward plaques, trophies and certificates
Due to a database error, we have send individuals who have ordered additional certificates awards with incorrect information. We have corrected this and new certificates are in production. This problem has also effected the trophy and image plaque orders as we have been double checking all of the information manually and this has slowed down the production process considerably.
All orders should be completed by the end of the month.
All orders should be completed by the end of the month.
Tuesday, October 30, 2007
Content Week 2008
The Web Marketing Association is one of the sponsors of Content Week 2008 at the Westgate Hotel in San Diego, CA
Jan 28-Feb 1, 2008.
IQPC’s Content Week 2008 is your gateway to effective Content Management strategy. This unique event offers creative solutions and best practices in all areas of Content Management. Ensuring usability, flexibility, localization and globalization of content to meet bottom line business objectives is today the ultimate priority.
To learn more and register, go to www.iqpc.com/us/cw08
Jan 28-Feb 1, 2008.
IQPC’s Content Week 2008 is your gateway to effective Content Management strategy. This unique event offers creative solutions and best practices in all areas of Content Management. Ensuring usability, flexibility, localization and globalization of content to meet bottom line business objectives is today the ultimate priority.
To learn more and register, go to www.iqpc.com/us/cw08
Tuesday, October 16, 2007
Search Engine Strategies – Chicago
Search Engine Strategies is a sponsor of the Web Marketing Association and their next conference will be at the Chicago Hilton December 3-7.
SES returns to Chicago for it's ninth year bringing back your favorite sessions, with fresh content, in addition to many new and exciting ones. If you haven't experienced an SES event this is the one to do it. This 5-day, multi-track event features presentations and panel discussions from industry experts including representatives from the search engines themselves; interactive and in-depth sessions & workshops; and an exclusive look at the latest search trends & developments for 2008.
Register by Friday, November 16 and save $150. Web Marketing Association members save a little more when they register with priority code *10WMA.* Learn more and register at the Search Engine Strategies Website
SES returns to Chicago for it's ninth year bringing back your favorite sessions, with fresh content, in addition to many new and exciting ones. If you haven't experienced an SES event this is the one to do it. This 5-day, multi-track event features presentations and panel discussions from industry experts including representatives from the search engines themselves; interactive and in-depth sessions & workshops; and an exclusive look at the latest search trends & developments for 2008.
Register by Friday, November 16 and save $150. Web Marketing Association members save a little more when they register with priority code *10WMA.* Learn more and register at the Search Engine Strategies Website
Wednesday, October 10, 2007
ad:tech New York
ad:tech conferences are a sponsor of the Web Marketing Association and we support their conferences and award program as being an outstanding way for Internet professionals to network and keep up to date.
The next conference is ad:tech New York on November 5-8 at the New York Hilton.
Are you engaged in conversations with your customers? Are you leveraging those results to learn more about your customers? Are you optimizing your message and delivery in order to drive brand preference? These topics, along with other brand-building methods and digital media technologies and platforms will be discussed at ad:tech New York. From the high level overview keynotes to the performance focused workshops to the technologies showcased on the show floor – it's all here, under one roof. ad:tech... the business of modern marketing.
For more information and to register go to http://www.ad-tech.com/ny/
The next conference is ad:tech New York on November 5-8 at the New York Hilton.
Are you engaged in conversations with your customers? Are you leveraging those results to learn more about your customers? Are you optimizing your message and delivery in order to drive brand preference? These topics, along with other brand-building methods and digital media technologies and platforms will be discussed at ad:tech New York. From the high level overview keynotes to the performance focused workshops to the technologies showcased on the show floor – it's all here, under one roof. ad:tech... the business of modern marketing.
For more information and to register go to http://www.ad-tech.com/ny/
Thursday, September 20, 2007
ClickZ Specifics: E-Mail Marketing
ClickZ Specifics: E-Mail Marketing
October 2 :: New York Hilton
Find out how to think more strategically before executing an e-mail campaign or launching an e-newsletter. Start with your business objective, define a compelling offer, and deliver a response-driven, relevant message. Take a look behind the Cs — CTRs, CPMs, CRMs — at the messaging itself. We'll show you what works, and what doesn't.
ClickZ Specifics: E-mail Marketing is an intensive, one-day event designed to educate, inspire, and instill confidence in anyone using e-mail to communicate with their customers and prospects. Visit: www.clickzevents.com/email/fall07
Sessions include:
B2B E-Mail Marketing
E-Mail Bootcamp
Deliverability
Beyond Direct: E-Mail Branding & Relationships To Build Business
ClickZ is a sponsor of the Web Marketing Association WebAwards
October 2 :: New York Hilton
Find out how to think more strategically before executing an e-mail campaign or launching an e-newsletter. Start with your business objective, define a compelling offer, and deliver a response-driven, relevant message. Take a look behind the Cs — CTRs, CPMs, CRMs — at the messaging itself. We'll show you what works, and what doesn't.
ClickZ Specifics: E-mail Marketing is an intensive, one-day event designed to educate, inspire, and instill confidence in anyone using e-mail to communicate with their customers and prospects. Visit: www.clickzevents.com/email/fall07
Sessions include:
B2B E-Mail Marketing
E-Mail Bootcamp
Deliverability
Beyond Direct: E-Mail Branding & Relationships To Build Business
ClickZ is a sponsor of the Web Marketing Association WebAwards
How not to attract attention to yourself
For weeks now, we have been receiving emails for the TurnPRon's PR Summit Communication 2.0 - The Convergence of PR, Advertising, Media and the Consumer. The problem is we have never signed up to be on any of their lists and we are receiving their emails to addresses that are never used except on our website.
How can an organization claim to have the credibility to put on an online PR conference when they use spam to promote it? Excite Media Group, the conference sponsor should know better if they really understand the needs of online marketing professionals and the Web Marketing Association urges marketing professionals who care about unethical marketing practices find a more credible conference to attend.
How can an organization claim to have the credibility to put on an online PR conference when they use spam to promote it? Excite Media Group, the conference sponsor should know better if they really understand the needs of online marketing professionals and the Web Marketing Association urges marketing professionals who care about unethical marketing practices find a more credible conference to attend.
Tuesday, September 18, 2007
Web Marketing Association Names the Best Web Sites in 96 Industries – The 2007 WebAward Winners
The Web Marketing Association is pleased to announce the winners of its tenth annual WebAward Competition for Web site development. More than 2,400 sites from 40 countries were adjudicated in 96 industry categories during this year's competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.
A complete list of the winning sites can be found at the WebAward Web site at www.webaward.org
Best of Show
The 2007 Best of Show WebAward is presented to Walt Disney Internet Group, for their exceptional work on Disney XD. The site was also awarded Best Design WebAward. Disney XD is an online entertainment experience that’s designed for how kids want to use the Internet. It’s broadband entertainment taken to the next level and was created with safety in mind. Disney.com guests can register and publish their own channels, personalized with favorite Disney videos, music, games, trivia, avatars, and more. Disney XD gives Disney.com guests an enhanced, interactive entertainment experience with engaging video, music and games and chatting with friends, all at the same time in a uniquely immersive environment. The Disney organization took home a total of 14 sites recognized with WebAwards in the 2007 competition.
Best of Show runner Up
Best of show runner up submitted by Atlanta-based IQ Interactive is UPS Whiteboard. Seamlessly integrating with the TV campaign, visitors to the site are treated with the ability to interact with Andy Azula, the actor from the 'Whiteboard' commercials. Andy extends the same creative look and feel from the TV spots and walks the user through the experience helping to drill down the user’s needs matching UPS solutions to their specific business challenges. The site includes 3D animated, line art (matching the designs on the Whiteboard) Web shows that highlight UPS products and a -Create Your Own Whiteboard- viral component. IQ Interactive developed the robust technology that allows the user to send someone a personalized message that Andy himself writes on a whiteboard when the recipient opens the email.
Top Agency
Biggs/Gilmore was named Top Agency at the 2007 WebAward Competition, with 20 websites taking home awards. The Top Agency Award given to recognize the consistently outstanding development going on at interactive firms. Biggs/Gilmore is headquartered in Kalamazoo, MI and took home Best Food Website, Best Pharmaceutical Website and 8 Outstanding WebAwards and 11 Standard of Excellence WebAwards.
Agencies or companies winning five or more sites willing WebAwards in 2007 include:
Agency - # of award-winning sites
Biggs/Gilmore - 20
Avenue A / Razorfish - 17
Risdall Advertising - 17
VML - 14
Disney - 14
Arc Worldwide - 13
Arnold Worldwide - 13
Bridge Worldwide - 13
Ogilvy - 12
Aristotle Interactive - 11
E-site Marketing - 9
JWT - 9
TravelCLICK - 9
180 Interactive - 8
Summit Projects - 8
TribalDDB - 8
Agenda H.K. Limited - 7
Airfoil Public Relations - 7
bbdigital - 7
BrowserMedia - 7
Extractable - 7
Organic - 7
POP - 7
Slingshot - 7
Studiocom - 7
Agency.com - 6
BGT Partners - 6
Hitchcock Fleming & Assoc - 6
Hospitality eBusiness - 6
Rare Method - 6
Teehan+Lax - 6
Tellus - 6
Weber Shandwick - 6
Agence Braque - 5
Amer. Academy of Dermatology - 5
dotglu - 5
Fry, Inc. - 5
Hearst Digital Media - 5
Competition format
The competition was judged by a team of independent Internet professionals representing a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.
The WebAward competition format allows Web sites to compete head to head with other sites within their industry to win the Best of Industry awards. Entries also compete against a standard of excellence to win Outstanding Website and Standard of Excellence WebAwards. Each site is judged on seven different criteria and earns a score between 0 and 70 points. The highest score in a given category wins Best of Industry for that category. If the remaining entries received a score of 60 or greater, they received the Outstanding Web site award. Entries that scored higher than their industry average and below 59.9 receive the Standard of Excellence.
The 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost’s OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion’s InPerson, AllBusiness.com and eMarketer. The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.
About the Web Marketing Association
The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association’s annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 11th year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.
A complete list of the winning sites can be found at the WebAward Web site at www.webaward.org
Best of Show
The 2007 Best of Show WebAward is presented to Walt Disney Internet Group, for their exceptional work on Disney XD. The site was also awarded Best Design WebAward. Disney XD is an online entertainment experience that’s designed for how kids want to use the Internet. It’s broadband entertainment taken to the next level and was created with safety in mind. Disney.com guests can register and publish their own channels, personalized with favorite Disney videos, music, games, trivia, avatars, and more. Disney XD gives Disney.com guests an enhanced, interactive entertainment experience with engaging video, music and games and chatting with friends, all at the same time in a uniquely immersive environment. The Disney organization took home a total of 14 sites recognized with WebAwards in the 2007 competition.
Best of Show runner Up
Best of show runner up submitted by Atlanta-based IQ Interactive is UPS Whiteboard. Seamlessly integrating with the TV campaign, visitors to the site are treated with the ability to interact with Andy Azula, the actor from the 'Whiteboard' commercials. Andy extends the same creative look and feel from the TV spots and walks the user through the experience helping to drill down the user’s needs matching UPS solutions to their specific business challenges. The site includes 3D animated, line art (matching the designs on the Whiteboard) Web shows that highlight UPS products and a -Create Your Own Whiteboard- viral component. IQ Interactive developed the robust technology that allows the user to send someone a personalized message that Andy himself writes on a whiteboard when the recipient opens the email.
Top Agency
Biggs/Gilmore was named Top Agency at the 2007 WebAward Competition, with 20 websites taking home awards. The Top Agency Award given to recognize the consistently outstanding development going on at interactive firms. Biggs/Gilmore is headquartered in Kalamazoo, MI and took home Best Food Website, Best Pharmaceutical Website and 8 Outstanding WebAwards and 11 Standard of Excellence WebAwards.
Agencies or companies winning five or more sites willing WebAwards in 2007 include:
Agency - # of award-winning sites
Biggs/Gilmore - 20
Avenue A / Razorfish - 17
Risdall Advertising - 17
VML - 14
Disney - 14
Arc Worldwide - 13
Arnold Worldwide - 13
Bridge Worldwide - 13
Ogilvy - 12
Aristotle Interactive - 11
E-site Marketing - 9
JWT - 9
TravelCLICK - 9
180 Interactive - 8
Summit Projects - 8
TribalDDB - 8
Agenda H.K. Limited - 7
Airfoil Public Relations - 7
bbdigital - 7
BrowserMedia - 7
Extractable - 7
Organic - 7
POP - 7
Slingshot - 7
Studiocom - 7
Agency.com - 6
BGT Partners - 6
Hitchcock Fleming & Assoc - 6
Hospitality eBusiness - 6
Rare Method - 6
Teehan+Lax - 6
Tellus - 6
Weber Shandwick - 6
Agence Braque - 5
Amer. Academy of Dermatology - 5
dotglu - 5
Fry, Inc. - 5
Hearst Digital Media - 5
Competition format
The competition was judged by a team of independent Internet professionals representing a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.
The WebAward competition format allows Web sites to compete head to head with other sites within their industry to win the Best of Industry awards. Entries also compete against a standard of excellence to win Outstanding Website and Standard of Excellence WebAwards. Each site is judged on seven different criteria and earns a score between 0 and 70 points. The highest score in a given category wins Best of Industry for that category. If the remaining entries received a score of 60 or greater, they received the Outstanding Web site award. Entries that scored higher than their industry average and below 59.9 receive the Standard of Excellence.
The 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost’s OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion’s InPerson, AllBusiness.com and eMarketer. The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.
About the Web Marketing Association
The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association’s annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 11th year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.
Saturday, September 15, 2007
Online Market World
October 3-5, 2007
Moscone Center, San Francisco, California
Online Market World is the first event to address the entire e-commerce lifecycle as well as integrate and include all functional areas of the organization. Online Market World is an ecommerce event that provides an unprecedented opportunity to learn about and discuss the critical issues and trends that are suddenly changing global online markets.
Join brand name retailers, mid-market and small sellers, associations, vendors, service providers, entrepreneurs and subject matter experts as they debate and cooperatively define the “Best-Practices” for the future of e-commerce and online selling.
At Online Market World You'll Learn More in Less Time About How to Stay Competitive. Learn more and register at http://www.onlinemarketworld.com/
Moscone Center, San Francisco, California
Online Market World is the first event to address the entire e-commerce lifecycle as well as integrate and include all functional areas of the organization. Online Market World is an ecommerce event that provides an unprecedented opportunity to learn about and discuss the critical issues and trends that are suddenly changing global online markets.
Join brand name retailers, mid-market and small sellers, associations, vendors, service providers, entrepreneurs and subject matter experts as they debate and cooperatively define the “Best-Practices” for the future of e-commerce and online selling.
At Online Market World You'll Learn More in Less Time About How to Stay Competitive. Learn more and register at http://www.onlinemarketworld.com/
Tuesday, September 11, 2007
2007 WebAward Results available to nominators
The results of the 2007 WebAwards are now available to the entry's nominators. Particpants can log in to their nominator accounts to see the results for their entries.
The winners of the 2007 WebAwards will be announced publicly on September 18th.
The winners of the 2007 WebAwards will be announced publicly on September 18th.
Tuesday, September 04, 2007
WMA Server problems
Our ISP changed servers over the long weekend and we were not informed until the WebAward.org site went down. The site is now back on line and we apologize if you were not able to access the site.
2007 winners will be posted to the site on September 18th.
2007 winners will be posted to the site on September 18th.
Friday, August 17, 2007
WebAward 2007 Update
We are in the final stages of the judging process and winners of the 2007 Web Marketing Association WebAwards will be notified September 11th and public announcement of the winners will be announced on September 18th.
Monday, June 18, 2007
Web Marketing Association on Web Marketing Watch
At the recent Search Engine Strategies conference in Toronto Canada, Sage Lewis from Web Marketing Watch interviewed William Rice, President of the Web Marketing Association about the 2007 WebAwards.
Here is the video clip of the interview.
Here is the video clip of the interview.
Saturday, June 16, 2007
2007 WebAward Call for Entries is closed
The Call for Entries for the Web Marketing Association's 2007 WebAward competition for Web site development is now officially closed and judging will being on Monday.
Good luck to all who entered and winners will be announced in Mid-September.
Good luck to all who entered and winners will be announced in Mid-September.
Friday, June 15, 2007
Today is the 2007 WebAward Final Deadline
I guess the title says it all.
If you have entered the WebAwards this year, please check your nominator account before Friday to see if your entry fees have been paid and all of your edits are complete. After Friday, the sites are off to the judges and editing will be turned off.
If you did not enter yet, what are you waiting for? You only have a few more days submit your web site to be recognized and earn itself a great marketing opportunity (it won't hurt your reputation either!). To create a nominator account and enter for the first time, go to our new account form.
If you have entered the WebAwards this year, please check your nominator account before Friday to see if your entry fees have been paid and all of your edits are complete. After Friday, the sites are off to the judges and editing will be turned off.
If you did not enter yet, what are you waiting for? You only have a few more days submit your web site to be recognized and earn itself a great marketing opportunity (it won't hurt your reputation either!). To create a nominator account and enter for the first time, go to our new account form.
Wednesday, June 13, 2007
Web Awards: More Than Just Fame and Glory
William Rice, President of the Web Marketing Association was asked to contribute an article to iMedia Connection,
His article Web Awards: More Than Just Fame and Glory appeared the June 13th issue. It discussed how web site awards, like the WebAwards, are newsworthy events that can parlay into website recognition as well as outstanding marketing opportunities.
His article Web Awards: More Than Just Fame and Glory appeared the June 13th issue. It discussed how web site awards, like the WebAwards, are newsworthy events that can parlay into website recognition as well as outstanding marketing opportunities.
Tuesday, June 12, 2007
Web Marketing Association at SES Canada
Today the Web Marketing Association is exhibiting at the Search Engine Strategies Conference in Toronto Canada. There are a lot of Canadian Internet professionals here to keep up with the latest developments in SEO and PPC to help their marketing efforts.
Unfortunately, a case of WebAward brochures went AWOL while crossing the boarder. Other than that, it's a great conference. The WMA booth is right next door to N49, a new Canadian business search engine and online community at www.N49.ca They seem to be drawing the biggest crowds by giving away tee shirts customized with your personal URL on their site.
I was also video taped for The Daily Web Marketing Show on Web Marketing Watch for a video posting that should be live tomorrow. If I find it, I will pass it along.
Search Engine Strategies, Toronto
Metro Toronto Convention Centre, Toronto, Canada
Unfortunately, a case of WebAward brochures went AWOL while crossing the boarder. Other than that, it's a great conference. The WMA booth is right next door to N49, a new Canadian business search engine and online community at www.N49.ca They seem to be drawing the biggest crowds by giving away tee shirts customized with your personal URL on their site.
I was also video taped for The Daily Web Marketing Show on Web Marketing Watch for a video posting that should be live tomorrow. If I find it, I will pass it along.
Search Engine Strategies, Toronto
Metro Toronto Convention Centre, Toronto, Canada
Thursday, May 31, 2007
WebAward Deadline Extended until June 15th
The Web Marketing Association has extended the deadline for entering its 11th annual WebAward Competition until June 15th to allow final entries to be submitted and existing entries to be edited if needed. This will be the only extension as judging begins June 18th.
The WebAwards are the premier internet award competition that judges website development against an ever increasing Internet standard of excellence and against peer sites within an industry. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence. Web sites are judged on design, innovation, content, technology, interactivity, navigation and ease of use.
A Best of Industry WebAward, a handsome plaque with the image of the winning site embossed, will be given in each of the 96 industry categories, including financial services, health care, small business, travel, marketing, photography, education and government.
The competition’s highest honor, the 2007 WebAward Best of Show, will be given to the one site that the judges believe represents the pinnacle of outstanding achievement in Web development. Last year’s Best of Show winner was Big Spaceship for their outstanding work on TBS: Department of Humor Analysis.
The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the Top Interactive Agency WebAward. The 2006 Top Agency award was presented R/GA, which also was recognized for winning more WebAwards in the past decade than any other organization.
To learn more about the 2007 WebAwards, visit www.webaward.org
The WebAwards are the premier internet award competition that judges website development against an ever increasing Internet standard of excellence and against peer sites within an industry. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence. Web sites are judged on design, innovation, content, technology, interactivity, navigation and ease of use.
A Best of Industry WebAward, a handsome plaque with the image of the winning site embossed, will be given in each of the 96 industry categories, including financial services, health care, small business, travel, marketing, photography, education and government.
The competition’s highest honor, the 2007 WebAward Best of Show, will be given to the one site that the judges believe represents the pinnacle of outstanding achievement in Web development. Last year’s Best of Show winner was Big Spaceship for their outstanding work on TBS: Department of Humor Analysis.
The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the Top Interactive Agency WebAward. The 2006 Top Agency award was presented R/GA, which also was recognized for winning more WebAwards in the past decade than any other organization.
To learn more about the 2007 WebAwards, visit www.webaward.org
Thursday, May 24, 2007
Ten reasons why you should enter your website into the 2007 WebAwards
Ten reasons why you should enter your website into the 2007 WebAwards
10) If you wait until after the May 31st deadline (next week), you'll have to pay a late fee.
9) Your mom would be proud of you.
8) You will receive important benchmark data for your entire industry and where your site ranks in each of the seven judging criteria.
7) Think of the PR opportunities - industry publications, blogs, websites, by-lined articles, podcasts, press releases, interviews - the sky is the limit.
6) A best of industry plaque containing your award winning site will look great in your office.
5) The WebAward logo on your site is like receiving the "Good Housekeeping Seal of Approval" for Web development.
4) Your clients and customers will be impressed at your industry recognition and so will your potential clients.
3) A link to webaward.org will help your site's search engine rankings because you will be linked to an 11-year old .org authoritative site with a high Google PageRank.
2) A Best of Industry award means you're the best and you can prove it!
1) If you don't win, we won't tell anyone - and you still get the feedback.
Recognition and feedback, that is what you will receive when you enter the 2007 WebAward Competition for Website development. Winning accolades in the 2007 WebAwards - the Internet's premier award recognition program, is a great way to stand out from others in your industry. You will also receive valuable feedback from our judges and benchmarks for your industry. But you won't get anything if you don't enter!
The 11th Annual WebAward competition deadline for entry is May 31st, only on week away, and you can submit your site for review at www.webaward.org. Avoid a late fee by completing your Web site entries before the deadline.
Even the most amazing sites are all but invisible without the proper recognition. Enter the 2007 WebAwards and receive the recognition you deserve!
10) If you wait until after the May 31st deadline (next week), you'll have to pay a late fee.
9) Your mom would be proud of you.
8) You will receive important benchmark data for your entire industry and where your site ranks in each of the seven judging criteria.
7) Think of the PR opportunities - industry publications, blogs, websites, by-lined articles, podcasts, press releases, interviews - the sky is the limit.
6) A best of industry plaque containing your award winning site will look great in your office.
5) The WebAward logo on your site is like receiving the "Good Housekeeping Seal of Approval" for Web development.
4) Your clients and customers will be impressed at your industry recognition and so will your potential clients.
3) A link to webaward.org will help your site's search engine rankings because you will be linked to an 11-year old .org authoritative site with a high Google PageRank.
2) A Best of Industry award means you're the best and you can prove it!
1) If you don't win, we won't tell anyone - and you still get the feedback.
Recognition and feedback, that is what you will receive when you enter the 2007 WebAward Competition for Website development. Winning accolades in the 2007 WebAwards - the Internet's premier award recognition program, is a great way to stand out from others in your industry. You will also receive valuable feedback from our judges and benchmarks for your industry. But you won't get anything if you don't enter!
The 11th Annual WebAward competition deadline for entry is May 31st, only on week away, and you can submit your site for review at www.webaward.org. Avoid a late fee by completing your Web site entries before the deadline.
Even the most amazing sites are all but invisible without the proper recognition. Enter the 2007 WebAwards and receive the recognition you deserve!
Wednesday, May 23, 2007
WMA President William Rice to appear on Online Marketing with RSS Ray
William Rice, President of the Web Marketing Association, will be the featured guest on wsRadio.com's Online Marketing with RSS Ray show. Bill will be discussing the formation of the Web Marketing Assocation and how the annual WebAward program has helped Internet professionals create marketing opportunities for themselves and their Web sites.
The show will run live, May 23th at 10:30 (Pacific Time). The show will then be available for download as a podcast.
Online Marketing with RSS Ray is your source for online marketing, RSS marketing, podcasting, blogging, social networking and videocasting advice. Hear interviews with industry leaders, cutting commentary, and expert opinion. Visit RSS Ray’s site for more information.
The show will run live, May 23th at 10:30 (Pacific Time). The show will then be available for download as a podcast.
Online Marketing with RSS Ray is your source for online marketing, RSS marketing, podcasting, blogging, social networking and videocasting advice. Hear interviews with industry leaders, cutting commentary, and expert opinion. Visit RSS Ray’s site for more information.
Thursday, May 17, 2007
WebAward Deadline Only two weeks away!
We all tend to wait until the last minute to enter award programs - well the clock is ticking and only two weeks remain for you to ensure you receive accolades in the 2007 WebAwards - the Internet's premier award recognition program.
The 11th Annual WebAward competition deadline for entry is May 31st, only two weeks from Thursday, and you can submit your site for review at www.webaward.org. Avoid a late fee by completing your Web sites entries before the deadline.
Everyone knows the winning a WebAward is a great marketing opportunity. Did you know that all participants will receive a updated copy of the Internet Standards Assessment Report and your website's judges scores for each of the seven criteria of an effective Web site compared to your industry and the overall web development standard. No other award program give provides you this level of comprehensive feedback for your Web development efforts.
WebAward - The award that makes an award-winning Web site.
The 11th Annual WebAward competition deadline for entry is May 31st, only two weeks from Thursday, and you can submit your site for review at www.webaward.org. Avoid a late fee by completing your Web sites entries before the deadline.
Everyone knows the winning a WebAward is a great marketing opportunity. Did you know that all participants will receive a updated copy of the Internet Standards Assessment Report and your website's judges scores for each of the seven criteria of an effective Web site compared to your industry and the overall web development standard. No other award program give provides you this level of comprehensive feedback for your Web development efforts.
WebAward - The award that makes an award-winning Web site.
Tuesday, May 15, 2007
A look at May's Interactive Briefing Articles
Her are two articles from the May issue of the Web Marketing Association's Interactive Briefing Newsletter.
Using Customer-Focused Marketing to Create Unique Websites - Meeting the demands of today's high-segmented and fast-paced internet audience requires a new approach.
Working together for Business - A collaborative economic development Web site for the central New Mexico region is recognized as Best Regional Interactive Application in the 2007 Internet Advertising Awards Competition.
Using Customer-Focused Marketing to Create Unique Websites - Meeting the demands of today's high-segmented and fast-paced internet audience requires a new approach.
Working together for Business - A collaborative economic development Web site for the central New Mexico region is recognized as Best Regional Interactive Application in the 2007 Internet Advertising Awards Competition.
Friday, May 11, 2007
Internet Terms Crossword Puzzle
We had so much fun putting together our Interactive Agency crossword puzzle last month, we have created a second crossword to test your knowledge of the Internet. The Internet Terms Crossword Puzzle provides definitions of common Web terms you provide the words that match them up.
See if you know as much as you think you do!
See if you know as much as you think you do!
Wednesday, May 09, 2007
What does 2007 hold for Web Development?
When I think back to the first WebAward competition back in 1997, The Internet was a different place. There were plenty of significant award programs for the advertising community - Clio, Cannes, Echo, etc. - but nothing for the emerging world of interactive. We set out to be the first industry based award program for Web site development and for more than a decade have recognized the best web sites on the Internet.
During that time, what constituted an award-winning Web site has changed as well. In 1997, most Web sites were no more than online bill boards with a few hyper links for navigation. The top sites were introducing forms-based calculators and personalization was limited to returning different hard-coded pages based on user selections.
Last year, the WebAward award-winning Web sites were truly a showcase for best practices of Internet development. Web sites today are database-driven dynamic business tools that are important business tools. Each industry has different expectations of from their web sites which is why the WebAwards has 96 industries that allow each Web site to be judged and benchmarked with its peers.
What does 2007 hold? Well, we'll find out as the WebAward call for entry ends this month and the judging begins in June. Already the judges have started discussing what the current state of the art Web sites are going and what they expect from a Web site. If you have not entered already, now is the time get establish your nominator account and enter your Web sites into this important recognition program. Last year's participants can use our one click entry form from their nominator account.
If you have not yet participated in a WebAward program, now is the perfect time. Not only can you receive recognition for your Web development efforts and a great marketing opportunity for your Websites, but you also will receive important feedback data that will benchmark your site to those with in the industries you participate in.
If you want to learn more about entering the 2007 WebAwards, visit our WebAward Website.
During that time, what constituted an award-winning Web site has changed as well. In 1997, most Web sites were no more than online bill boards with a few hyper links for navigation. The top sites were introducing forms-based calculators and personalization was limited to returning different hard-coded pages based on user selections.
Last year, the WebAward award-winning Web sites were truly a showcase for best practices of Internet development. Web sites today are database-driven dynamic business tools that are important business tools. Each industry has different expectations of from their web sites which is why the WebAwards has 96 industries that allow each Web site to be judged and benchmarked with its peers.
What does 2007 hold? Well, we'll find out as the WebAward call for entry ends this month and the judging begins in June. Already the judges have started discussing what the current state of the art Web sites are going and what they expect from a Web site. If you have not entered already, now is the time get establish your nominator account and enter your Web sites into this important recognition program. Last year's participants can use our one click entry form from their nominator account.
If you have not yet participated in a WebAward program, now is the perfect time. Not only can you receive recognition for your Web development efforts and a great marketing opportunity for your Websites, but you also will receive important feedback data that will benchmark your site to those with in the industries you participate in.
If you want to learn more about entering the 2007 WebAwards, visit our WebAward Website.
Saturday, May 05, 2007
Search Engine Strategies, Toronto
The Web Marketing Association will be appearing at several leading conferences this Spring to support the call for entries for the 2007 WebAward Competition. The WMA is a association sponsor of this event.
Search Engine Strategies, Toronto
June 12 & 13
Metro Toronto Convention Centre, Totonto, Canada
Search Engine Strategies (SES) Toronto is a 2 day, multi-track conference that specifically addresses search engine advertising (SEM/SEO). This event features keynote presentation with entrepreneur and bestselling author Seth Godin; panel discussions from highly acclaimed industry experts including representatives from the search engines themselves; interactive and in-depth sessions and workshops; and an exclusive look at the latest search trends and developments for 2007. This is our 4th annual conference in Toronto and remains the only event specifically dedicated to search and its place within the corporate marketing mix. Register by Friday, May 25 and save $120 CDN. For more info visit: www.ses-toronto.com
Exclusive Offer for Web Marketing Association members: Use priority code 10WMA and receive 10% off the registration fee.
Search Engine Strategies, Toronto
June 12 & 13
Metro Toronto Convention Centre, Totonto, Canada
Search Engine Strategies (SES) Toronto is a 2 day, multi-track conference that specifically addresses search engine advertising (SEM/SEO). This event features keynote presentation with entrepreneur and bestselling author Seth Godin; panel discussions from highly acclaimed industry experts including representatives from the search engines themselves; interactive and in-depth sessions and workshops; and an exclusive look at the latest search trends and developments for 2007. This is our 4th annual conference in Toronto and remains the only event specifically dedicated to search and its place within the corporate marketing mix. Register by Friday, May 25 and save $120 CDN. For more info visit: www.ses-toronto.com
Exclusive Offer for Web Marketing Association members: Use priority code 10WMA and receive 10% off the registration fee.
Thursday, May 03, 2007
Web Awards and SEO
At the recent Search Engine Strategies conference in New York, I discussed one of the hidden benefits of participating in Web site award programs – search engine optimization or SEO.
Most people recognize award programs, such as the Web Marketing Association WebAwards, are a great way to receive third party credibility for your Web development efforts and demonstrate to clients and senior management your high level of expertise. Participants also receive valuable feedback in the form of judges comments and benchmark data comparing their site to their industry average.
However, some overlook the real benefits winning awards can have on search engine rankings. Much of successful SEO focuses on gaining links from authoritive sites in “good neighborhoods”. Search engines believe that if a site is linked to from trusted Web sites, then it is more likely to have valuable contact and deserves a higher ranking.
WebAward.org has a Google PageRank of 8 out of 10, recognizing that it is a very authorative site. And talk about a good neighborhood, the only way for a site to receive a link from WebAward.org is to have been recognized as an award winning Web site!
Another important SEO tactic that award winners can use is the press release. Winning a Web site award, such as a WebAward, is a newsworthy event. Many award winners will distribute press releases over Internet-savvy wire services, such as PR Web, in order to have the releases picked up in the search engines. These releases provide additional links to the site as well as are indexed by the search engines and show up in search results.
Releases are also popular fodder for social media sites such as Digg, Technorati and many industry bloggers and poscasters. But as Lee Odden from Top Rank Marketing reminds me, never just post the release - It’s the kiss of death in social media. Instead, write a blog post with the information and link to the release for more information.
If you would like to have your Web site considered for the best web site award in one of the 96 industries covered by the 2007 WebAwards, you have until May 31st to enter your site at www.webaward.org. Remember – you can’t win if you don’t enter and even the most amazing Web sites remain invisible without the proper recognition.
Most people recognize award programs, such as the Web Marketing Association WebAwards, are a great way to receive third party credibility for your Web development efforts and demonstrate to clients and senior management your high level of expertise. Participants also receive valuable feedback in the form of judges comments and benchmark data comparing their site to their industry average.
However, some overlook the real benefits winning awards can have on search engine rankings. Much of successful SEO focuses on gaining links from authoritive sites in “good neighborhoods”. Search engines believe that if a site is linked to from trusted Web sites, then it is more likely to have valuable contact and deserves a higher ranking.
WebAward.org has a Google PageRank of 8 out of 10, recognizing that it is a very authorative site. And talk about a good neighborhood, the only way for a site to receive a link from WebAward.org is to have been recognized as an award winning Web site!
Another important SEO tactic that award winners can use is the press release. Winning a Web site award, such as a WebAward, is a newsworthy event. Many award winners will distribute press releases over Internet-savvy wire services, such as PR Web, in order to have the releases picked up in the search engines. These releases provide additional links to the site as well as are indexed by the search engines and show up in search results.
Releases are also popular fodder for social media sites such as Digg, Technorati and many industry bloggers and poscasters. But as Lee Odden from Top Rank Marketing reminds me, never just post the release - It’s the kiss of death in social media. Instead, write a blog post with the information and link to the release for more information.
If you would like to have your Web site considered for the best web site award in one of the 96 industries covered by the 2007 WebAwards, you have until May 31st to enter your site at www.webaward.org. Remember – you can’t win if you don’t enter and even the most amazing Web sites remain invisible without the proper recognition.
Tuesday, May 01, 2007
Web Marketing Association at Internet World UK
Today was the first day of Internet World UK and it is impressive. Hundrends of high quality companies exhibiting and thousands of Internet professionals learning about what's new and how to improve their web performance. Internet World is Europe's largest Internet tradeshow and it shows.
If you are in London, you should check out this free to attend conference if the Internet is important to your organization. Be sure to stop by the Web Marketing Association's stand #W536 in the middle of the show floor.
If you are in London, you should check out this free to attend conference if the Internet is important to your organization. Be sure to stop by the Web Marketing Association's stand #W536 in the middle of the show floor.
Monday, April 30, 2007
How are the WebAward award levels determined?
We are often asked how the winners are selected for the Web Marketing Association’s WebAward program. So here is an overview of how it works.
First all of the sites that have nominated (2007 Nomination deadline is May 31st at www.WebAward.org) are randomly assigned to multiple expert WebAward judges. The judges review the sites and score them on seven criteria critical for a successful Web site. Each criteria is scores on a maximum 10 points for a total possible score of 70 points.
The average of the highest two scores are used as the final score. This score is compaired to other sites entered within the industry and the highest score wins Best of Industry for that category. If the remaining entries received a score of 60 or greater, they received the Outstanding Website award. If the site score is below 60, but equal to or higher than the average score for the industry, then that entry will receive the Standard of Excellence WebAward.
Winning a WebAward is truly an honor, as a large number of sites do not win any award. More importantly, the WebAwards sets the standard for Web development and provides helpful feedback to all of the participants.
First all of the sites that have nominated (2007 Nomination deadline is May 31st at www.WebAward.org) are randomly assigned to multiple expert WebAward judges. The judges review the sites and score them on seven criteria critical for a successful Web site. Each criteria is scores on a maximum 10 points for a total possible score of 70 points.
The average of the highest two scores are used as the final score. This score is compaired to other sites entered within the industry and the highest score wins Best of Industry for that category. If the remaining entries received a score of 60 or greater, they received the Outstanding Website award. If the site score is below 60, but equal to or higher than the average score for the industry, then that entry will receive the Standard of Excellence WebAward.
Winning a WebAward is truly an honor, as a large number of sites do not win any award. More importantly, the WebAwards sets the standard for Web development and provides helpful feedback to all of the participants.
Sunday, April 29, 2007
Wednesday, April 25, 2007
Media Coverage of the 2007 WebAward Call for Entry
The Web marketing Association would also like to thank the media who have helped promote our WebAward Call for Entry by publishing articles in print or on line. Here are some of the recent trade media coverage:
Yahoo News - Best Shopping Website Trends Detailed in New Report from the Web Marketing Association
UKBusiness - E-Commerce Business Website Trends, Released by Web Marketing Association
AdWeek - Site Development Lags Expectations
Create Magazine - WebAwards to Honor World's Best Websites
1to1 Magazine - Is Web Innovation Dead?
Domains Magazine - Web Hosting Design, Featured in Web Marketing Association Trends Report
All CU News - Best Bank & Credit Union Websites Detailed in ISAR
Small Business Informer - Best Small Business Web Site of 2007 to be named by Web Marketing Association in Annual WebAward competition
ebusiness News - Online Retailers follow Airlines in Best Web Sites, New Study Says
Internet Marketing NewsWatch - WMA Releases 'Internet Standards Assessment Report
Bulldog Reporter - Web Standards Report Shows Overall Decline in Standards of Development
Yahoo News - Best Shopping Website Trends Detailed in New Report from the Web Marketing Association
UKBusiness - E-Commerce Business Website Trends, Released by Web Marketing Association
AdWeek - Site Development Lags Expectations
Create Magazine - WebAwards to Honor World's Best Websites
1to1 Magazine - Is Web Innovation Dead?
Domains Magazine - Web Hosting Design, Featured in Web Marketing Association Trends Report
All CU News - Best Bank & Credit Union Websites Detailed in ISAR
Small Business Informer - Best Small Business Web Site of 2007 to be named by Web Marketing Association in Annual WebAward competition
ebusiness News - Online Retailers follow Airlines in Best Web Sites, New Study Says
Internet Marketing NewsWatch - WMA Releases 'Internet Standards Assessment Report
Bulldog Reporter - Web Standards Report Shows Overall Decline in Standards of Development
Tuesday, April 24, 2007
WebAwards at ad:tech
The Web Marketing Association will be on hand at ad:tech San Francisco, April 25&26 at the Moscone Center in San Francisco to promote the 2007 WebAward Call for Entries.
ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today’s brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world.
The Web Marketing Assocaition is a big fan of both the ad:tech conference and the ad:tech Award program. They do a great job of identifying current trends and recognizing best of class advertising.
Bill Rice, President of the Web Marketing Assocaition, will be manning booth 5007 in the exhibit hall. Stop by and say hello between the great sessions.
ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today’s brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world.
The Web Marketing Assocaition is a big fan of both the ad:tech conference and the ad:tech Award program. They do a great job of identifying current trends and recognizing best of class advertising.
Bill Rice, President of the Web Marketing Assocaition, will be manning booth 5007 in the exhibit hall. Stop by and say hello between the great sessions.
Monday, April 23, 2007
Bloggers Support WebAwards Call for Entries
The Web Marketing Association woud like to thank the many bloggers who have written about the launch of the 2007 WebAwards Call for Entries. If you are a blogger and would like to help support the WebAwards, please take a look at our Call for Entry blog post and write about this important award program on your blog.
Here are a few of the posts:
AdRants - CN Does OJ, Quiznos Spoofed, Burn Back Updates, Salma's Boobs Sell
The MadAve Journal - Hi ad:tech I'm Sam Negin
Freelance UK - Web gurus: your opinions please
SmallBizTechnology.com - William Rice, President of the Web Marketing Association (Search Engine Strategies Coverage)
KKs Blog - March 31 Deadline for Web Marketing Association Contest
Ms. Latina Renee Enterprise, LLC - Call for WebAward Entries
Daryl's Journey of Discovery - WebAwards To Gain Recognition
Consultant Directory Blog - Web Marketing Association Report On Legal Web Sites
graphicdesignbasics.com - WebAward Competition
Ecommerce, Web Traffic & Internet Marketing News - Best Family Web site of 2007 to be Named by Web Marketing Association in Annual WebAward Competition
BLOPTIMIZATION Blog - Web Marketing Association Report On Legal Web Sites
Web Site Host Directory - Website Application Services Trends, Detailed in Web Marketing Report
Here are a few of the posts:
AdRants - CN Does OJ, Quiznos Spoofed, Burn Back Updates, Salma's Boobs Sell
The MadAve Journal - Hi ad:tech I'm Sam Negin
Freelance UK - Web gurus: your opinions please
SmallBizTechnology.com - William Rice, President of the Web Marketing Association (Search Engine Strategies Coverage)
KKs Blog - March 31 Deadline for Web Marketing Association Contest
Ms. Latina Renee Enterprise, LLC - Call for WebAward Entries
Daryl's Journey of Discovery - WebAwards To Gain Recognition
Consultant Directory Blog - Web Marketing Association Report On Legal Web Sites
graphicdesignbasics.com - WebAward Competition
Ecommerce, Web Traffic & Internet Marketing News - Best Family Web site of 2007 to be Named by Web Marketing Association in Annual WebAward Competition
BLOPTIMIZATION Blog - Web Marketing Association Report On Legal Web Sites
Web Site Host Directory - Website Application Services Trends, Detailed in Web Marketing Report
Friday, April 20, 2007
Young Drivers Wanted
Young Drivers Wanted is an article for the April issue of the Web MArketing Association's Interactive Briefing Newsletter that discusses how VW Belgium wanted the reach news drivers and the award-winning VW EscapeTV created to reach that goal.
Thursday, April 19, 2007
Internet Retailer 2007 Conference & Exhibition
Internet Retailer 2007 Conference & Exhibition
June 4-7
San Jose Convention Center, San Jose CA
the Internet Retailer 2007 Conference & Exhibition, America’s largest e-retailing conference. The IRCE 2007 Show, which will be held at the San Jose Convention Center June 4-7, is the premier event in e-retailing, which this year features 103 expert speakers representing all types and sizes of merchants (store chains, catalogers, web-only retailers and branded manufacturers) and addressing all vital issues affecting online retailers today.
Enter the Discount Code: AC7123 to receive $100 off off the lowest current conference registration fee.
The Web Marketing Association and the WebAwards sponsor and support this conference.
June 4-7
San Jose Convention Center, San Jose CA
the Internet Retailer 2007 Conference & Exhibition, America’s largest e-retailing conference. The IRCE 2007 Show, which will be held at the San Jose Convention Center June 4-7, is the premier event in e-retailing, which this year features 103 expert speakers representing all types and sizes of merchants (store chains, catalogers, web-only retailers and branded manufacturers) and addressing all vital issues affecting online retailers today.
Enter the Discount Code: AC7123 to receive $100 off off the lowest current conference registration fee.
The Web Marketing Association and the WebAwards sponsor and support this conference.
Tuesday, April 17, 2007
Interactive Agency Crossword Challange
Sometimes you just need to have some fun.
Did you know that 47 of AdWeek's top 50 Interactive agencies participate in the annual WebAwards program. Many of them, but not all, make up the solutions to an interactive crossword puzzle we've created. See how well you know your top interactive agencies by trying out our Interactive Agency Crossword Challange. Some clues are easy, some more difficult. Have some fun, we did in creating it!
If you need some help, download AdWeek's Top Interactive Agency List (PDF)
Friday, April 13, 2007
We Need Your Help
The Web Marketing Association is a volunteer organization that each year produces the WebAward program. We need your help in spreading the news about our call for entry to other Internet Professionals. Our greatest marketing asset is you our newsletter readers.
You can help by:
Emailing other professionals or site owners and ask them to participate in the WebAwards
Blog about the WebAwards. Either on your blog or industry blogs, write about our call for entry or your experiences with the WebAwards. The trackback link to our call for entry blog posting is http://www.webmarketingassociation.org/mt/mt-tb.cgi/124
Tell others within your organization. It is difficult to maintain contact with past participants via email. People change responsibilities, email addresses change and companies get merged. Make sure the correct people within your organization, including offices in other cities know about the WebAwards. The more awards your organization wins, the more recognition you will receive.
You can help by:
Emailing other professionals or site owners and ask them to participate in the WebAwards
Blog about the WebAwards. Either on your blog or industry blogs, write about our call for entry or your experiences with the WebAwards. The trackback link to our call for entry blog posting is http://www.webmarketingassociation.org/mt/mt-tb.cgi/124
Tell others within your organization. It is difficult to maintain contact with past participants via email. People change responsibilities, email addresses change and companies get merged. Make sure the correct people within your organization, including offices in other cities know about the WebAwards. The more awards your organization wins, the more recognition you will receive.
Wednesday, April 11, 2007
Internet Professionals Needed to Judge World’s Best Web Sites
The Web Marketing Association announces the call for judges for its 11th annual international WebAward competition. The WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. Judges will consist of a select group of Internet professionals who have direct experience designing and managing Web sites, including members of the media, interactive creative directors, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology.
To nominate yourself or another Internet Professional, please use our Judges Nomination Form.
“The WebAwards is different from other Web site award programs because we’re not just a beauty pageant focused on name recognition and design,” said William Rice, president of the Web Marketing Association. “For 11 years, industry professionals have provided the backbone of our award program and helped thousands of Web sites get the recognition they deserve. As a WebAward judge, you are helping to set the standard of excellence for all web site development. Judging challenges you by having you visit and review web sites that you normally would not visit. Being a judge helps develop a critical eye to the many facets of leading-edge web development.”
Web sites are judged on seven criteria, including design, innovation, content, technology, interactivity, copy writing and ease of use and receive a numeric score. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence. Entrants also benefit from receiving valuable feedback from the WebAwards professional judging panel on their Web site development efforts.
Judging for the 2007 WebAwards will take place in June through August, with winners announced in September. Past judges have included top executives from leading organizations such as Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.
2007 Call For Entry Still Underway
The Web Marketing Association is now accepting entries for the 11th annual WebAward competition. The WebAwards evaluate Web sites in 96 industries and defines benchmarks based on the seven essential criteria of successful Website development. The deadline for entry is May 31, 2007.
Your Web site will be judged on seven criteria: design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence. WebAward Judges consist of a select group of Internet professionals with an in-depth understanding of the current state-of-the-art in Website development and technology.
All entrants receive valuable feedback from the judging panel as well as a report detailing their performance compared to their industry average. If you win a WebAward, you also have an outstanding marketing opportunity to publicize and drive traffic to your site.
A complete list of past winners and this year’s entry form can be found at www.webaward.org.
To nominate yourself or another Internet Professional, please use our Judges Nomination Form.
“The WebAwards is different from other Web site award programs because we’re not just a beauty pageant focused on name recognition and design,” said William Rice, president of the Web Marketing Association. “For 11 years, industry professionals have provided the backbone of our award program and helped thousands of Web sites get the recognition they deserve. As a WebAward judge, you are helping to set the standard of excellence for all web site development. Judging challenges you by having you visit and review web sites that you normally would not visit. Being a judge helps develop a critical eye to the many facets of leading-edge web development.”
Web sites are judged on seven criteria, including design, innovation, content, technology, interactivity, copy writing and ease of use and receive a numeric score. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence. Entrants also benefit from receiving valuable feedback from the WebAwards professional judging panel on their Web site development efforts.
Judging for the 2007 WebAwards will take place in June through August, with winners announced in September. Past judges have included top executives from leading organizations such as Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.
2007 Call For Entry Still Underway
The Web Marketing Association is now accepting entries for the 11th annual WebAward competition. The WebAwards evaluate Web sites in 96 industries and defines benchmarks based on the seven essential criteria of successful Website development. The deadline for entry is May 31, 2007.
Your Web site will be judged on seven criteria: design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence. WebAward Judges consist of a select group of Internet professionals with an in-depth understanding of the current state-of-the-art in Website development and technology.
All entrants receive valuable feedback from the judging panel as well as a report detailing their performance compared to their industry average. If you win a WebAward, you also have an outstanding marketing opportunity to publicize and drive traffic to your site.
A complete list of past winners and this year’s entry form can be found at www.webaward.org.
Search Engine Strategies New York Starts Today
Search Engine Strategies New York is a 4 day, multi-track conference that specifically addresses search engine advertising (SEM/SEO) that starts today at the Hilton New York. This event features presentations and panel discussions from industry experts including representatives from the search engines themselves; interactive and in-depth sessions & workshops; and an exclusive look at the latest search trends & developments. This is the 8th annual conference and remains the only event dedicated to search and its place within the corporate marketing mix.
Come a visit the Web Marketing Association in the exhibit hall at booth 120.
Come a visit the Web Marketing Association in the exhibit hall at booth 120.
Tuesday, April 10, 2007
Stuff given out by the WMA
We would like to congratulate the following people for receiving free stuff from the Web Marketing Association and the WebAward program:
Stephen Kennedy of RiverRadio.net received a full conference pass to ad:tech SF for completing our survey from the last issue of Interactive Briefing.
Tisha Rogers of Worldwide Brands, Inc received a $100 AMEX Gift Card for stopping by our booth at eComXpo.
Jim Stone, Director, Marketing at Seenon received a video iPod for stopping by our booth at the Hollywood OMMA conference.
Stop by our booth at SES NY, ad:tech or Internet World UK for a chance to receive a 30gb Video iPod.
Stephen Kennedy of RiverRadio.net received a full conference pass to ad:tech SF for completing our survey from the last issue of Interactive Briefing.
Tisha Rogers of Worldwide Brands, Inc received a $100 AMEX Gift Card for stopping by our booth at eComXpo.
Jim Stone, Director, Marketing at Seenon received a video iPod for stopping by our booth at the Hollywood OMMA conference.
Stop by our booth at SES NY, ad:tech or Internet World UK for a chance to receive a 30gb Video iPod.
Friday, April 06, 2007
Big Ideas and the Garment of Trust
Big Ideas and the Garment of Trust - Mike Connell, Creative Principal with Small Army in Boston muses on ideas and the roll of trust in making them come to life in the March issue of Interactive Briefing, the Web Marketing Association's monthly newsletter.
If you do not already get the newsletter, you can sign up for it at our mailing list page.
If you do not already get the newsletter, you can sign up for it at our mailing list page.
Thursday, April 05, 2007
WebAward Participants Have It Easy
One great feature that has been added to the Web Marketing Association’s WebAward program this year is the ability of last year’s participants to enter their Websites into the 2007 WebAwards with a single click.
When participants log in to their nominator account, they will see an option to enter selected sites into this year’s WebAward program. They then can update the information as needed, but save a lot of time and effort not entering what has not changed.
It’s just one more way the Web Marketing Assocaition is trying to make your life a little easier.
When participants log in to their nominator account, they will see an option to enter selected sites into this year’s WebAward program. They then can update the information as needed, but save a lot of time and effort not entering what has not changed.
It’s just one more way the Web Marketing Assocaition is trying to make your life a little easier.
Wednesday, April 04, 2007
1to1 and online innovation
The 1to1 Blog recently wrote an posting "Is Web Innovation Dead?" by Mila D'Antonio. She spoke with Bill Rice, President of the Web Marketing Association about the WebAwards and the judging criteria.
At the end of the post she asks "What have you found that's innovative online? Please share the Web site and examples. If you have any good examples of online innovation, drop her a line.
At the end of the post she asks "What have you found that's innovative online? Please share the Web site and examples. If you have any good examples of online innovation, drop her a line.
Therapy Times
Therapy Times - Here's an article from the Web Marketing Association's Interactive Briefing monthly newsletter that discusses how one award winning site went from idea to inception.
Monday, April 02, 2007
Web Marketing Association is looking for the Best Web sites in 96 Industry Categories
The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks and recognized the best web sites in 96 industries. The deadline for entry is May 31, 2007 and the WebAward Web site is located at www.webaward.org.
“Even the most amazing web sites remain invisible without the proper recognition,” said William Rice, President of the Web Marketing Association. “The WebAward competition not only recognizes the best web sites on the Internet today, but our participants get valuable feedback from our experts judges to help make their web site better in the future”.
The WebAwards competition judges website entries on seven criteria: design, innovation, content, use of technology, interactivity, copywriting and ease of use. Participants receive not only their score for each criteria, but the average for their industry and the overall WebAwards to provide them benchmarks for their own web development efforts.
Participants in the 2007 WebAwards will receive:
• An independent evaluation of their Website
• Valuable feedback to help benchmark your efforts and it relationship to its industry.
• A free copy of the 2008 Internet Standards Assessment Report when published
If your site wins a WebAward, you will also get:
• A beautiful image plaque or certificate of achievement to display proudly
• Higher visibility for your company
• A great marketing opportunity to promote your site to the media
• Links to your site from the highly ranked WebAward site to help SEO
• Best of Industry winners will also receive a free press release distributed by PRWeb.
Judges are leading Internet professionals that are selected from hundreds of nominations every year. They volunteer their time and talent to help improve the standard of excellence of Web development. Most judges have participated in the WebAwards for several years.
Judging for the 2006 WebAwards will take place in June through August, with winners announced in September. Judges will consist of a select group of Internet professionals who have direct experience designing and managing Web sites, including members of the media, interactive creative directors, site designers, content providers and webmasters, with an in-depth understanding of the current state-of-the-art in Web site development and technology.
The WMA’s WebAward competition is the only major award program to provide in-depth, quantitative analysis of results that help entrants develop standards of excellence for future innovation. The aggregated results of each WebAward competition are published in the annual Internet Standards Assessment Report which will be provided to each participant.
To enter, go to www.webaward.org and create a free nominator account. The deadline is May 31,2007 so don't wait, enter today!
“Even the most amazing web sites remain invisible without the proper recognition,” said William Rice, President of the Web Marketing Association. “The WebAward competition not only recognizes the best web sites on the Internet today, but our participants get valuable feedback from our experts judges to help make their web site better in the future”.
The WebAwards competition judges website entries on seven criteria: design, innovation, content, use of technology, interactivity, copywriting and ease of use. Participants receive not only their score for each criteria, but the average for their industry and the overall WebAwards to provide them benchmarks for their own web development efforts.
Participants in the 2007 WebAwards will receive:
• An independent evaluation of their Website
• Valuable feedback to help benchmark your efforts and it relationship to its industry.
• A free copy of the 2008 Internet Standards Assessment Report when published
If your site wins a WebAward, you will also get:
• A beautiful image plaque or certificate of achievement to display proudly
• Higher visibility for your company
• A great marketing opportunity to promote your site to the media
• Links to your site from the highly ranked WebAward site to help SEO
• Best of Industry winners will also receive a free press release distributed by PRWeb.
Judges are leading Internet professionals that are selected from hundreds of nominations every year. They volunteer their time and talent to help improve the standard of excellence of Web development. Most judges have participated in the WebAwards for several years.
Judging for the 2006 WebAwards will take place in June through August, with winners announced in September. Judges will consist of a select group of Internet professionals who have direct experience designing and managing Web sites, including members of the media, interactive creative directors, site designers, content providers and webmasters, with an in-depth understanding of the current state-of-the-art in Web site development and technology.
The WMA’s WebAward competition is the only major award program to provide in-depth, quantitative analysis of results that help entrants develop standards of excellence for future innovation. The aggregated results of each WebAward competition are published in the annual Internet Standards Assessment Report which will be provided to each participant.
To enter, go to www.webaward.org and create a free nominator account. The deadline is May 31,2007 so don't wait, enter today!
Thursday, March 29, 2007
Internet World London
The Web Marketing Association will be appearing at several leading conferences this Spring to support the call for enries of the 2007 WebAward Competition. The WMA is a association sponsor of this event.
Internet World London
May 1-3
Earls Court, London
Internet World is the leading event for decision makers responsible for their organisation's digital marketing and Internet presence. It is the UK's largest B2B Internet event. Hear Keynotes from Proctor & Gamble, Channel 4, British Gas, MTV, Porsche, Yahoo! Search Marketing, J Sainsbury's, Cheapflights, John Lewis, 02, i-level, Asda, BEBO amongst many others. Also learn about the latest trends and developments and meet over 250 companies who can help you implement these into your online strategy.
Internet World London
May 1-3
Earls Court, London
Internet World is the leading event for decision makers responsible for their organisation's digital marketing and Internet presence. It is the UK's largest B2B Internet event. Hear Keynotes from Proctor & Gamble, Channel 4, British Gas, MTV, Porsche, Yahoo! Search Marketing, J Sainsbury's, Cheapflights, John Lewis, 02, i-level, Asda, BEBO amongst many others. Also learn about the latest trends and developments and meet over 250 companies who can help you implement these into your online strategy.
Wednesday, March 28, 2007
We need your input - and will send you to ad:tech for it!
The Web Marketing Association and the WebAwards are conducting a brief survey to gage opinions on web development and Internet marketing. It should take no more than 5 minutes of your time and you will be entered to win a free full-conference pass to ad:tech (San Francisco or New York, your choice) a $1,200 value.
Click here to take the survey at http://www.surveymonkey.com/s.asp?u=38953500077
The deadline to take this survey is March 30, 2007.
Click here to take the survey at http://www.surveymonkey.com/s.asp?u=38953500077
The deadline to take this survey is March 30, 2007.
Friday, March 23, 2007
Winners of the 2007 Internet Advertising Competition Awards
The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising.
“Online advertising is finally getting the recognition it deserves and The Web Marketing Association is pleased to help set the standard for Internet excellence,” said William Rice, president of the Web Marketing Association, Inc. “Spending for online advertising continues to grow rapidly and the IAC Awards highlight the best in this unique advertising medium by industry.”
2007 Best of Show Awards were awarded in each of the online medium categories. This year's winners include:
Fishbowl Marketing for Shamrock The Vote (Best Ads the Client Did Not Pick)
IQ Interactive for "Explorer" Video Newsletter (Best of Show Email Message)
blast! PR for NASCAR.com Revs Up Fans with Email Marketing (Best of Show Email Message Campaign)
TMX Communications for Find the Time Capsule Campaign (Best of Show Integrated ad campaign)
Hornall Anderson Design Works for My Family (Best of Show Interactive Application)
Wunderman Team Detroit for My Dream (Best of Show Microsite/Landing Page)
Idea Integration for Sony Noise Canceling Headphones (Best of Show Online ad)
Palm Communication for Oryctolagus cuniculus (Best of Show Online Campaign)
Coldwell Banker Seal for Coldwell Banker Barbara Sue Seal eNews (Best of Show Online Newsletter Campaign)
Ayzenberg Group for Mobile Suite GUNDAM Crossfire rich media creative (Best of Show Rich Media Online Ad)
Profero for Mess With Your Mind (Best of Show Rich Media Online Campaign)
For the third year in a row, TMX Communications of Conshohocken, PA was recognized with the 2006 Top Agency Award, winning 15 IAC Awards. Their awards included 1 Best of show, 13 Best of Industry awards and two Outstanding awards.
Other IAC Award winners who received multiple awards included:
AGENCY - number of awards
TMX Communications - 16
OTOlabs - 13
Bridge Worldwide - 12
Critical Mass - 11
The white agency - 10
Avenue A | Razorfish - 7
Beyond Interactive - 7
15 letters inc. - 6
Marketel - 6
Cheil Communications America - 5
Mullen - 5
TM Interactive - 5
Walt Disney Parks and Resorts - 4
Zooma - 4
Smashing Ideas - 4
DWS Scudder - 4
Disney Online - 4
Dawson Walker Communications - 4
Creative Digital Group - 4
Biggs-Gilmore Communications - 4
The Competition web site with a complete list of winners is located at www.advertisingcompetition.org
The Web Marketing Association is now also accepting entries for the 11th annual WebAward Competition for Web site development at www.07webaward.org. Deadline for entry is May 31st 2007.
“Online advertising is finally getting the recognition it deserves and The Web Marketing Association is pleased to help set the standard for Internet excellence,” said William Rice, president of the Web Marketing Association, Inc. “Spending for online advertising continues to grow rapidly and the IAC Awards highlight the best in this unique advertising medium by industry.”
2007 Best of Show Awards were awarded in each of the online medium categories. This year's winners include:
Fishbowl Marketing for Shamrock The Vote (Best Ads the Client Did Not Pick)
IQ Interactive for "Explorer" Video Newsletter (Best of Show Email Message)
blast! PR for NASCAR.com Revs Up Fans with Email Marketing (Best of Show Email Message Campaign)
TMX Communications for Find the Time Capsule Campaign (Best of Show Integrated ad campaign)
Hornall Anderson Design Works for My Family (Best of Show Interactive Application)
Wunderman Team Detroit for My Dream (Best of Show Microsite/Landing Page)
Idea Integration for Sony Noise Canceling Headphones (Best of Show Online ad)
Palm Communication for Oryctolagus cuniculus (Best of Show Online Campaign)
Coldwell Banker Seal for Coldwell Banker Barbara Sue Seal eNews (Best of Show Online Newsletter Campaign)
Ayzenberg Group for Mobile Suite GUNDAM Crossfire rich media creative (Best of Show Rich Media Online Ad)
Profero for Mess With Your Mind (Best of Show Rich Media Online Campaign)
For the third year in a row, TMX Communications of Conshohocken, PA was recognized with the 2006 Top Agency Award, winning 15 IAC Awards. Their awards included 1 Best of show, 13 Best of Industry awards and two Outstanding awards.
Other IAC Award winners who received multiple awards included:
AGENCY - number of awards
TMX Communications - 16
OTOlabs - 13
Bridge Worldwide - 12
Critical Mass - 11
The white agency - 10
Avenue A | Razorfish - 7
Beyond Interactive - 7
15 letters inc. - 6
Marketel - 6
Cheil Communications America - 5
Mullen - 5
TM Interactive - 5
Walt Disney Parks and Resorts - 4
Zooma - 4
Smashing Ideas - 4
DWS Scudder - 4
Disney Online - 4
Dawson Walker Communications - 4
Creative Digital Group - 4
Biggs-Gilmore Communications - 4
The Competition web site with a complete list of winners is located at www.advertisingcompetition.org
The Web Marketing Association is now also accepting entries for the 11th annual WebAward Competition for Web site development at www.07webaward.org. Deadline for entry is May 31st 2007.
Web Trends Survey
The Web Marketing Association and the WebAwards are conducting a brief survey to gage opinions on web development and Internet marketing. It should take no more than 5 minutes of your time and you will be entered to win a free full-conference pass to ad:tech (San Francisco or New York, your choice) a $1,200 value.
Click here to take the survey at http://www.surveymonkey.com/s.asp?u=38953500077
The deadline to take this survey is March 30, 2007.
Click here to take the survey at http://www.surveymonkey.com/s.asp?u=38953500077
The deadline to take this survey is March 30, 2007.
Thursday, March 22, 2007
Is social networking just online communities?
We at the Web Marketing Association are always looking for new industry categories to add to our WebAward competition for Web site development.
We have received a number of requests to add social networking as a new category. These days you can't open a magazine or newsletter without hearing about MySpace, LinkedIn or a hundred other Websites where people come together to meet.
My question is this: Isn't social networking simply the latest buzz word to describe online communities? Online communities have been a category in the WebAwards since 1998, the year after the WebAwards was started.
Can anyone explain to why one is different from another or is this just a new coat of paint on a old car?
We have received a number of requests to add social networking as a new category. These days you can't open a magazine or newsletter without hearing about MySpace, LinkedIn or a hundred other Websites where people come together to meet.
My question is this: Isn't social networking simply the latest buzz word to describe online communities? Online communities have been a category in the WebAwards since 1998, the year after the WebAwards was started.
Can anyone explain to why one is different from another or is this just a new coat of paint on a old car?
Tuesday, March 20, 2007
Web Marketing Association at OMMA
The Web Marketing Association is appearing at OMMA West in Hollywood today to promote the upcoming WebAward Competition. So far the sessions have been outstanding. Arianna Huntington of The Huntington Post talking about the need to be fearless when it comes to developing Web content.
The trade show area is small and intimate. There are some great exhibitors like PRWeb, eMarketer, website Magazine. The people here seem very interested in the WebAwards and several judges and participants have stopped by to say hello.
Tribal Fusion presented a session on social media for B2B marketers thant provided an interesting overview but did not get into much "how to" detail. Still, it provided a very good overview of the subject.
if you're in Southern California, I suggest you stop by the Renaissance Hollywood Hotel and check out this great conferance.
The trade show area is small and intimate. There are some great exhibitors like PRWeb, eMarketer, website Magazine. The people here seem very interested in the WebAwards and several judges and participants have stopped by to say hello.
Tribal Fusion presented a session on social media for B2B marketers thant provided an interesting overview but did not get into much "how to" detail. Still, it provided a very good overview of the subject.
if you're in Southern California, I suggest you stop by the Renaissance Hollywood Hotel and check out this great conferance.
Friday, March 09, 2007
EcomXpo video on YouTube
EcomXpo is a virtual trade show that allows to you to see great presentations and exhibitors without having to leave the comforts of your home or office.
The next eComXpo will be held March 20-22, 2007. Registration for this event is completely free of charge! You can register for the event by clicking the link below.
http://www.ecomxpo.com/FreeRegistration.htm
The Web Marketing Association will be exhibiting in the hall to promote the WebAward Competition 2007 Call for Entries. William Rice, Preident of the Web Marketing Association will also be leading a panel at the event.
Here is a funny short movie that gives you an idea what to expect.
The next eComXpo will be held March 20-22, 2007. Registration for this event is completely free of charge! You can register for the event by clicking the link below.
http://www.ecomxpo.com/FreeRegistration.htm
The Web Marketing Association will be exhibiting in the hall to promote the WebAward Competition 2007 Call for Entries. William Rice, Preident of the Web Marketing Association will also be leading a panel at the event.
Here is a funny short movie that gives you an idea what to expect.
Wednesday, March 07, 2007
Adweek Covers Internet Standards Assessment Report
AdWeek Magazine ran a story on its site today entitled Site Development Lags Expectations. In it, Brian Morrissey writes that Despite increased attention by many companies to their digital presence, a wide-ranging study has found that found Web site development is not keeping pace with consumer expectations.
The article is based on the findings of the Internet Standard Assessment Report generated from the 2006 WebAward Competition.
You can read the entire article at http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003554524
The article is based on the findings of the Internet Standard Assessment Report generated from the 2006 WebAward Competition.
You can read the entire article at http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003554524
Tuesday, March 06, 2007
New Web Marketing Association Report Details Trends in Award Winning Websites Derived from a Decade of Hosting Internet Award Competition, WebAwards
The Web Marketing Association, today released its Internet Standards Assessment Report (ISAR), which provides industry-specific benchmarking data for web development. For the second year in a row, the ISAR Index, has shown a decline in the overall standard of excellence in Web development across 96 industries.
The ISAR index is an average of all scores in the Web Marketing Association’s WebAward competition sine 1997. Index fell from 52.2 in 2005 to 50.7 in 2006, a reduction of 3%.
“The ISAR Index is the benchmark that many organizations use to compare their Web development efforts to’, said William Rice, President of the Web Marketing Association. “Web standards are not falling, we believe that consumer expectations, as reflected in the judges scores, indicate that Web sites have to work harder at creating a total user experience that both informs and entertains the visitors who reach their sites.”
The ISAR report includes the following just-released information:
• Detailed Industry findings as compared to historical trends
• Best and Worst Industries in Web Development
• Best and Worst Industries as they compare to the 7 criteria for a successful Website
• Award-wining sites for each industry
• Commentary for each industry as compared to the overall competition in 2006
Information within the report is derived form the Web Marketing Association’s annual WebAward competition (www.webaward.org) which judges websites in 96 industries based on the seven criteria that combined help create award-winning websites.
The WebAward’s seven criteria for a successful Website include:
• Design
• Innovation
• Content
• Technology
• Interactivity
• Copywriting
• Ease of Use
The ISAR report also includes an index with a running benchmark of web development to which each industry can draw comparisons. Drawing off information found in the ISAR report, web developers and others within organizations responsible for web design, can leverage statistical data to make more informed decisions in an effort to create more effect websites.
“The most successful award-winning websites develop the correct balance of design, innovation and technology to create a total user experience,” said Rice. “Once the total user experience is attained, the site becomes a sales tool itself because it has captured the visitor and the winners of the WebAward do this especially well.”
According to the ISAR report, the five best industries for Website development in 2006 were:
1. Airline Websites
2. Computer Retailer Websites
3. Game Site Websites
4. Toy & Hobby Websites
5. Food Websites
The worst overall industry websites included those such as Brokerages, Credit Unions and ISP websites.
To request your copy of the 2007 WebAward ISAR report, please visit: http://www.webaward.org/isar_report.asp
The ISAR index is an average of all scores in the Web Marketing Association’s WebAward competition sine 1997. Index fell from 52.2 in 2005 to 50.7 in 2006, a reduction of 3%.
“The ISAR Index is the benchmark that many organizations use to compare their Web development efforts to’, said William Rice, President of the Web Marketing Association. “Web standards are not falling, we believe that consumer expectations, as reflected in the judges scores, indicate that Web sites have to work harder at creating a total user experience that both informs and entertains the visitors who reach their sites.”
The ISAR report includes the following just-released information:
• Detailed Industry findings as compared to historical trends
• Best and Worst Industries in Web Development
• Best and Worst Industries as they compare to the 7 criteria for a successful Website
• Award-wining sites for each industry
• Commentary for each industry as compared to the overall competition in 2006
Information within the report is derived form the Web Marketing Association’s annual WebAward competition (www.webaward.org) which judges websites in 96 industries based on the seven criteria that combined help create award-winning websites.
The WebAward’s seven criteria for a successful Website include:
• Design
• Innovation
• Content
• Technology
• Interactivity
• Copywriting
• Ease of Use
The ISAR report also includes an index with a running benchmark of web development to which each industry can draw comparisons. Drawing off information found in the ISAR report, web developers and others within organizations responsible for web design, can leverage statistical data to make more informed decisions in an effort to create more effect websites.
“The most successful award-winning websites develop the correct balance of design, innovation and technology to create a total user experience,” said Rice. “Once the total user experience is attained, the site becomes a sales tool itself because it has captured the visitor and the winners of the WebAward do this especially well.”
According to the ISAR report, the five best industries for Website development in 2006 were:
1. Airline Websites
2. Computer Retailer Websites
3. Game Site Websites
4. Toy & Hobby Websites
5. Food Websites
The worst overall industry websites included those such as Brokerages, Credit Unions and ISP websites.
To request your copy of the 2007 WebAward ISAR report, please visit: http://www.webaward.org/isar_report.asp
Monday, March 05, 2007
ad:tech San Francisco
The Web Marketing Association will be appearing at several leading conferences this Spring to support the launch of the 2007 WebAward Competition Call for Entries. The WMA is a association sponsor of this event.
ad:tech San Francisco
April 25 & 26
Moscone Center, San Francisco
ad:tech San Francisco is an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. We're committed to bringing you the now and the next of modern marketing.
ad:tech San Francisco
April 25 & 26
Moscone Center, San Francisco
ad:tech San Francisco is an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. We're committed to bringing you the now and the next of modern marketing.
Thursday, March 01, 2007
Net.Finance Conference
The Web Marketing Association will be appearing at several leading conferences this Spring to support the 2007 WebAward Competition. The WMA is a association sponsor of this event.
Net.Finance 2007
April 16th-19th
Camelback Inn, Scottsdale, AZ
Optimize Your Online Channels To Develop And Drive Customer-Centric Marketing Strategies:
•Align Your Marketing Strategies To Provide Products & Services Your Customers Truly Need And Want
•Improve the Customer Experience To Boost Customer Acquisition, Satisfaction, And Loyalty
•Address The Challenges of Multi-Channel Integration To Achieve Channel Consistency And Interoperability
•Secure Your Online Channels Through Authentication And Effective Risk Management
All Web Marketing Association blog readers are entitled to a 15% discount with code WMA, just call 1.888.482.6012 or visit the Net.Finance website.
Net.Finance 2007
April 16th-19th
Camelback Inn, Scottsdale, AZ
Optimize Your Online Channels To Develop And Drive Customer-Centric Marketing Strategies:
•Align Your Marketing Strategies To Provide Products & Services Your Customers Truly Need And Want
•Improve the Customer Experience To Boost Customer Acquisition, Satisfaction, And Loyalty
•Address The Challenges of Multi-Channel Integration To Achieve Channel Consistency And Interoperability
•Secure Your Online Channels Through Authentication And Effective Risk Management
All Web Marketing Association blog readers are entitled to a 15% discount with code WMA, just call 1.888.482.6012 or visit the Net.Finance website.
Monday, February 26, 2007
Search Engine Strategies New York
The Web Marketing Association will be appearing at several leading conferences this Spring to support the 2007 WebAward Competition. The WMA is a association sponsor of this event.
Search Engine Strategies New York
April 10-13
Hilton New York, NYC
Search Engine Strategies New York is a 4 day, multi-track conference that specifically addresses search engine advertising (SEM/SEO). This event features presentations and panel discussions from industry experts including representatives from the search engines themselves; interactive and in-depth sessions & workshops; and an exclusive look at the latest search trends & developments. This is our 8th annual conference and remains the only event dedicated to search and its place within the corporate marketing mix.
Early Bird Special: Register by Friday, March 23rd, 2007 and save $100. Save an extra 10% off when you use priority code 10WMA.
Search Engine Strategies New York
April 10-13
Hilton New York, NYC
Search Engine Strategies New York is a 4 day, multi-track conference that specifically addresses search engine advertising (SEM/SEO). This event features presentations and panel discussions from industry experts including representatives from the search engines themselves; interactive and in-depth sessions & workshops; and an exclusive look at the latest search trends & developments. This is our 8th annual conference and remains the only event dedicated to search and its place within the corporate marketing mix.
Early Bird Special: Register by Friday, March 23rd, 2007 and save $100. Save an extra 10% off when you use priority code 10WMA.
Wednesday, February 21, 2007
Using RSS to Expand Online Marketing Programs
The Web Marketing Association's WebAward Competition is pleased to recommend this white paper that discusses RSS as a customer communications channel, how it complements your email programs, and best practices for its use. (Registration required, PDF)
eComXpo
The Web Marketing Association will be appearing at several leading conferences this Spring to support the launch of the 2007 WebAward Competition. The WMA is a association sponsor of this event.
eComXpo
March 20-22
Online at www.ecomxpo.com/home.htm
eComXpo is the virtual tradeshow for search, affiliate and interactive marketers. Since the show is 100% online and virtual, you can attend from the comfort of your home or office computer. All the benefits of a top tradeshow, without the hassle or expense associated with traditional tradeshows. More than 7,000 advertisers, publishers, search marketers, merchants, affiliates, networks, agencies and vendors will attend, making this the world's largest tradeshow for ecommerce marketers.
William Rice, President of the Web Marketing Association, will be moderating a panel at this conference. Stay tuned for more detail.
eComXpo
March 20-22
Online at www.ecomxpo.com/home.htm
eComXpo is the virtual tradeshow for search, affiliate and interactive marketers. Since the show is 100% online and virtual, you can attend from the comfort of your home or office computer. All the benefits of a top tradeshow, without the hassle or expense associated with traditional tradeshows. More than 7,000 advertisers, publishers, search marketers, merchants, affiliates, networks, agencies and vendors will attend, making this the world's largest tradeshow for ecommerce marketers.
William Rice, President of the Web Marketing Association, will be moderating a panel at this conference. Stay tuned for more detail.
Tuesday, February 20, 2007
OMMA Hollywood Conference and Expo
The Web Marketing Association will be appearing at several leading conferences this Spring to support the launch of the 2007 WebAward Competition. The WMA is a association sponsor of this event.
OMMA Hollywood Conference and Expo
March 19-20, 2007
Renaissance Hollywood Hotel, Hollywood, CA
OMMA is the hottest conference and trade show for the business of Online Media, Marketing and Advertising. Programmed by the editors of OMMA magazine, this conference delivers outstanding main-stage sessions, keynotes, workshops, VIP lunches, special events, cocktail parties, panels, breakouts, research presentations, forecasts, and a busy trade show floor. The show is filled with marketers and agency executives who want to learn and know more about leading edge advertising and marketing solutions, making it the perfect opportunity to get your company message and sales executives in front of the online agency and marketing community in Hollywood for two full days.
OMMA Hollywood Conference and Expo
March 19-20, 2007
Renaissance Hollywood Hotel, Hollywood, CA
OMMA is the hottest conference and trade show for the business of Online Media, Marketing and Advertising. Programmed by the editors of OMMA magazine, this conference delivers outstanding main-stage sessions, keynotes, workshops, VIP lunches, special events, cocktail parties, panels, breakouts, research presentations, forecasts, and a busy trade show floor. The show is filled with marketers and agency executives who want to learn and know more about leading edge advertising and marketing solutions, making it the perfect opportunity to get your company message and sales executives in front of the online agency and marketing community in Hollywood for two full days.
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