IAC Winners Update

We have been told by our award Manufacturer, Society Awards, that the initial Best of Industry crystal statues for each of the winners has been produced and shipped to the nominator associated with the winning entry. Certificates for Outstanding Online Advertising winners were also shipped this week.

The awards ordered from the WMA Recognition Center are currently in production and will be shipped as soon as they are completed.

Winners can order additional personalized awards to recognize their achievement at the WMA Recognition Center.

Winners of the 2014 Internet Advertising Competition Awards Announced

The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org

“Each year the creativity and excellence in online advertising continues to rise,” said William Rice, president of the Web Marketing Association, Inc.  “The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.”

Best of Show Winners

2014 Best of Show Awards were awarded in each of the online medium categories.  This year's winners are:

RED Interactive Agency for The LEGO Movie Digital Ad Campaign (Best of Show Rich media Online campaign)

Sanky, Inc. for African Wildlife Online Newsletter campaign (Best of Show Online Newsletter campaign)

Interlude for Finn & Friends “The Great Outdoors” (Best of Show Online Video)

Bailey Lauerman for "Better Bot" Homepage Takeover (Best of Show Rich media Online ad)

POSSIBLE /Grey for Gillette Precision Play of the Week (Best of Show Online campaign)

POSSIBLE for Egg Beaters Benefit Calculator (Best of Show Interactive application)

Acxiom Digital Impact for Garnier Stylefinder Email (Best of Show Email message)

FVM Strategic Communications for Choose My Future Email Nurturing Campaign (Best of Show Email message campaign)

These Days Y&R for Marina, reclaim the name of shame (Best of Show Integrated ad campaign)

INNOCEAN USA for The Walking Dead Chop Shop (Best of Show Social Media campaign)

Resolution Media for Lets be amazing (Best of Show Online ad)

Lowe Campbell Ewald for Navy: SeaPerch App (Best of Show Mobile application)

Human. for Hudson Yards New York (Best of Show Website)

Top Agency Winners

The Web Marketing Association also recognizes the agency that shows consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition. In a change from prior years, each entrant was awarded points based on the level of award for each award received. A Best of Show is worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points is awarded the Top Agency Award.

INNOCEAN USA is recognized with the 2014 Top Agency Award, winning 18 IAC Award winning entries. Their awards include a Best of Show award, 14 Best of Industry awards and 4 Outstanding awards, earning them 100 points towards the Top Agency Award.

13 additional organizations were recognized as Outstanding Advertising Developers in the 2014 IAC Awards for winning 6 or more awards. They are:

AGENCY (number of awards)

Acxiom	16
POSSIBLE	15
RED Interactive Agency	11
Marcus Thomas LLC	10
BlueRush	10
TBWA \ Tequila	9
Scorpion Design, Inc.	8
Overdrive Interactive	8
Conde Nast Marketing Solutions	8
TMP Worldwide	7
SapientNitro	7
These Days Y&R	6
TEB	6
Sanky Communications, Inc.	6
Lowe Campbell Ewald	6
Imaginuity	6
A&E	6

The IAC Awards web site with a complete list of winners is located at www.IACAward.org

The Web Marketing Association was founded in 1997 to help define the standard of excellence for online marketing. Our internationally known award programs, such as WebAward Competition for Website Development at www.webaward.org , Internet Advertising Competition at www.iacaward.org and the new MobileWebAwards at www.mobile-webaward.org  recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today.  Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning web developer.

The Web Marketing Association is now accepting entries for the 18th annual WebAward Competition for Web site development.  Deadline for entry is May 30 2014.

IAC Awards Judging Complete

We are please to report that the judging of the 12th annual Internet Advertising Competition Awards is now complete and we will begin tabulating the results.


Winners of the 12th annual IAC Awards will be announced to the participants on Monday, March 31st. The public announcement will be Thursday, April 3rd on the IAC website.

The Web Marketing Association wishes to thank the dedicated individuals who served as expert judges for this award competition. Their time and talent make the IAC Awards the standard for online advertising recognition programs world-wide.

2014 IAC Awards Entry Deadline Extended

The Call for Entries for the 12th annual Internet Advertising Competition (IAC) Awards initial deadline has been extended until February 14, 2014. This will allow additional time to get your best work submitted. It is also the deadline for editing any existing entries before they are sent to the judges. The Competition Web site is located at www.IACAward.org

Awards will be presented within each of advertising formats:

Best Social Media Campaign
Best Online ad (including banner, pop-up or interstitial)
Best Rich media online ad
Best Email message
Best Online newsletter
Best Website (including landing pages and microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign

Enter your best work and win the recognition you deserve at www.IACAward.org

Internet Advertising Competition Awards Entry Deadline This Friday

Time is running out to enter the Web Marketing Association's 12th annual Internet Advertising Competition (IAC) Awards before the January 31, 2014 deadline - this Friday!

The IAC Awards are a great way to get recognized for all of the hard work you do to create exceptional online advertising. Don't let your competition win a great marketing opportunity when it can belong to you! All you need to do is enter.

Entering is easy. Entries are submitted online by logging in to your existing Nominator Account. If you are new to the IAC Awards, you can create a New Nominator Account. Upload your creative onto a html page and you are ready to win.

Awards will be presented within each of the industry categories and advertising formats such as:
Website (including microsites and landing pages)
Social Media Campaign
Online video
Online Ad (including banner, pop-up or interstitial)
Moble Apps
Rich Media Online Ad
Email Message and Campaign
Integrated Ad Campaign
Online Newsletter Campaign
Integrated Ad Campaign

The Top Agency Award will be given to the agency who wins the most awards in the 2014 IAC Awards. All companies/agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer Award from the Web Marketing Association.

Don't wait! Enter your best online advertising and win the recognition you deserve! Enter today at http://www.IACAward.org

IAC Award Radio Ad On WebmasterRadio.FM

WebmasterRadio.FM has been a long time sponsor of the WMA Award programs. Here is an example of an online radio spot currently running for the 2014 IAC Awards. Check it out!

http://www2.webmasterradio.fm/mp3/ads/IAC.mp3

Online Advertising Professionals Needed to Judge 2014 Awards

The Web Marketing Association’s 12th annual Internet Advertising Competition (IAC) Award program is currently accepting entries and is looking for qualified judges to help adjudicate this year’s award program. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition Web site is located at http://www.iacaward.org and the deadline for entry is January 31, 2014.

To nominate yourself or someone within your organization, please complete the Judge’sNomination Form. Internet and advertising professionals selected as judges will be contacted during the first week of January.

“We created the IAC Awards to highlight the best in this unique advertising medium by industry,” said William Rice, president of the Web Marketing Association, Inc.  “We are looking to expand the judging pool for the awards by bring on qualified advertising professionals to help us set the standard of excellence for online advertising.  We are looking for individuals who have direct experience developing online advertising. Our judges must have an in-depth understanding of the current state-of-the-art in web advertising, an eye for a well-designed ad and the objectivity to score entries according to a predefined set of criteria”.

Judging for the IAC Awards will take place in February, 2014, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2014. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2014 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

“Judging an award show like the IAC Awards is a great way to share your experience and expertise with the online advertising community, said Rice. “It is an honor and an important responsibility when you are chosen to participate as a judge. You are helping to set the standard for award winning advertising throughout the Web”.

The 2014 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, ExactTarget, EContent Magazine, ad:tech conferences, Internet World UK, Search Engine Strategies, Webmaster Radio and Website Magazine.

Best Online Newsletters to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best online newsletters of 2014 in 86 industries as part of their 12th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 31, 2014.

“Online newsletters are a critical marketing tool for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association.  “Each online newsletter will be judged on copywriting, creativity, innovation, design, impact, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online newsletters. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

 “We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
The 2013 Best of Show winner for Online Newsletters was rabbit eMarketing GmbH for WWF fundraising email campaign.
 The 2014 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at IACAward.org. The deadline for entry is January 31, 2014 and will be judged on design, creativity, impact, innovation, copywriting, and use of the medium.

In addition to online newsletters, Awards will be presented within each of the industry categories and advertising formats such as:
Social Media Campaigns
Online ad (including banner, pop-up or interstitial)
Online ad campaign
Email message
Rich media ad campaign
Rich media online ad
Online newsletter campaign
Integrated ad campaign
Web sites (including microsites and landing pages)
Online Video
Mobile Apps

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2013, nine agencies won this honor.

The 2014 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, ExactTarget, EContent Magazine, ad:tech conferences, Internet World UK, Search Engine Strategies, Webmaster Radio and Website Magazine.

Best Social Media Advertising Campaigns to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best social media advertising campaigns in 86 industries as part of their 12th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 31, 2014.

“Marketers using social media, like Facebook and Linkedin, to engage consumers is exploding,” said William Rice, president of the Web Marketing Association. Using either apps or pages can an effective advertising tool to build brand awareness and engage consumers using social media.  The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

The 2014 InternetAdvertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 31, 2014 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

VML won Best of Show Social Media campaign in the 2013 Internet Advertising Competition Awards for RevlonExpression Experiment, which also won Best Consumer Goods Social Media campaign.

In addition to mobile applications, awards will be presented within each of the industry categories and advertising formats such as:
Mobile Apps
Email message campaign
Web sites (including microsites and landing pages)
Online ads (including banner, pop-up or interstitial)
Online applications
Integrated ad campaign
Rich media ads
Online Video
Online newsletter campaign

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2013, nine agencies won this honor.

Judging for the IAC Awards will take place in February, 2014, and winners will be notified by e-mail in March, 2014. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2014 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, ExactTarget, EContent Magazine, ad:tech conferences, Internet World UK, Search Engine Strategies, Webmaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

Best Online Video Advertising Campaigns to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 12th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 31, 2014.

“Online video has exploded in popularity over the past few years as a form of advertising and it looks like this trend is likely to continue,” said William Rice, president of the Web Marketing Association.  “Videos can be standalone viral projects, serials, or page-based creative. Each online video ad will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online video. Winning awards is also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

 “We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
bswing won Best of Show Online Video in the 2013 Internet Advertising Competition Awards for Twig the Fairy, which also won Best Entertainment Online Video.

The 2014 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2014 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:
Online ads (including banner, pop-up or interstitial)
Rich media ads
Social Media
Web sites (including microsites and landing pages)
Email message campaign
Online newsletter campaign
Online applications
Mobile apps
Integrated ad campaign


Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2012, ten agencies won this honor.

Judging for the IAC Awards will take place in February, 2014, and winners will be notified by e-mail in March, 2014. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising.

The 2014 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, ExactTarget, EContent Magazine, ad:tech conferences, Internet World UK, Search Engine Strategies, Webmaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

The Best Online Advertising of To Be Named By Web Marketing Association

The Web Marketing Association announces the Call for Entries for the 12th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video and social media in 86 industry categories. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2014.

“Now, more than ever, it is critical for online marketers to be able to justify advertising expertise come budget time,” said William Rice, President of the Web Marketing Association.  “The IAC Awards can provide third party confirmation that clients are getting the best creative for their ad dollars.  Winning awards is a great way to demonstrate your creative potential.  We created the IAC Awards to highlight the best in this unique advertising medium by industry, and also to help advertising professionals validate their efforts to clients and senior management.”

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, small business owners, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2014 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Awards will be presented within each of the industry categories and advertising formats including:

Best Social Media Campaign

Best Online ad (including banner, pop-up or interstitial)

Best Rich media online ad

Best Email message

Best Online newsletter

Best Website (including best landing pages and best microsites)

Best Online video

Best Mobile applications

Best Integrated ad campaign

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2013 through January 31, 2014. 

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

In the 11^th annual IAC Awards, Biggs|Gilmore was recognized with the 2013 Top Agency Award, winning 24 IAC Awards. Their awards include 8 Best of Industry awards and 16 Outstanding awards.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2013, nine agencies won this honor.  

Judging for the IAC Awards will take place in February, 2014, and winners will be notified by e-mail in March, 2014. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2014 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, ExactTarget, EContent Magazine, ad:tech conferences, Internet World UK, Search Engine Strategies, Webmaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.