Today, January 31st, is the deadline to enter the Web Marketing Association's 2008 Internet Advertising Competition Awards. If you are like most people, you waited until the last minute to enter - well that last minute it here!
The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Awards will be presented within each of the 86 industry categories and advertising formats such as online ad (including banner, pop-up or interstitial), rich media online ad, email message, online newsletter campaign, microsite/landing page and integrated ad campaign and ads the client did not choose. Best of show award for each medium will be selected from among the industry winners. We will also present the Top Agency Award to the organization who wins the most awards in 2008.
The Official Blog of the Web Marketing Association.
Thursday, January 31, 2008
Wednesday, January 30, 2008
PhizzPop Design Challenge
Congratulations to the winnners of the regional PhizzPop Design Challenge competitions! These winners brought some serious smackdown in Round 1 and are chomping at the bit for the next design problem.
San Francisco - AKQA
New York - CreateThe Group
Chicago - Clarity Consulting
Austin - Thirteen23
Los Angeles - Cynergy Systems
Boston - Outsight Interactive
Microsoft revealed the design problem for the finale of the PhizzPop Design Challenge. Each team will be building an application to solve this problem over the next month in preparation for final delivery on March 10th at SXSW interactive conference in Austin, Texas.
The design problem, called "Citizenship in the 21st Century," is a challenge to create an engagement spanning multiple platforms including Mobile, Web, Desktop, Media Center, Portable, and Kiosk that harnesses the power of social media and other Web 2.0 philosophies to help people get engaged and help them collect and evaluate information about relevant issues (be they social, political etc.). Online identity, privacy, authority of online sources, and self-regulating community are all issues that will need to be addressed by the challenge. Pulling directly from the Problem Statement: “We devote so much design energy to creating an iPod, or a BMW, why not do the same for our democracy?” Look forward to more updates on the progress of the teams and check out their bios & information at http://designchallenge.phizzpop.com/finale.aspx .
Each of these winning agency teams of 2-3 people will go onto South by Southwest Interactive Conference in Austin, Texas, March 7 - 11. They will have approximately 90 days to complete their solutions to be showcased on Monday, March 10th in Austin.
San Francisco - AKQA
New York - CreateThe Group
Chicago - Clarity Consulting
Austin - Thirteen23
Los Angeles - Cynergy Systems
Boston - Outsight Interactive
Microsoft revealed the design problem for the finale of the PhizzPop Design Challenge. Each team will be building an application to solve this problem over the next month in preparation for final delivery on March 10th at SXSW interactive conference in Austin, Texas.
The design problem, called "Citizenship in the 21st Century," is a challenge to create an engagement spanning multiple platforms including Mobile, Web, Desktop, Media Center, Portable, and Kiosk that harnesses the power of social media and other Web 2.0 philosophies to help people get engaged and help them collect and evaluate information about relevant issues (be they social, political etc.). Online identity, privacy, authority of online sources, and self-regulating community are all issues that will need to be addressed by the challenge. Pulling directly from the Problem Statement: “We devote so much design energy to creating an iPod, or a BMW, why not do the same for our democracy?” Look forward to more updates on the progress of the teams and check out their bios & information at http://designchallenge.phizzpop.com/finale.aspx .
Each of these winning agency teams of 2-3 people will go onto South by Southwest Interactive Conference in Austin, Texas, March 7 - 11. They will have approximately 90 days to complete their solutions to be showcased on Monday, March 10th in Austin.
Tuesday, January 29, 2008
IAC Awards down to the wire
Time is running out if you want to participate in this year's Internet Advertising Competition Awards. The deadline for entry is Thursday, January 31st. The IAC Awards highlight the best in online advertising and you can't win if you don't enter.
To enter your best work, go to www.iacaward.org before it is too late.
To enter your best work, go to www.iacaward.org before it is too late.
Saturday, January 26, 2008
How do we reach our target market?
Shara Rutberg of Fortune Small Business needed and expert to help a business owner connect with customers through search engine optimization and other web strategies. She looked to William Rice, President of the Web Marketing Association.
Read the full article here.
Read the full article here.
Wednesday, January 23, 2008
Keeping Up with the Web Marketing Association
If you are interested in keeping up to date with the Internet Advertising Competition and the WebAwards call for entry and winners announcement as well as receive our monthly newsletter Interactive Briefing, you need to be on our mailing list. Click here to subscribe.
If you are on our mailing list, but are not getting our emails, please white list our email address, or add it to your addressbook: news@webmarketingassociation.org and our mailing IP address 71.16.87.242.
As per our privacy policy, we will never sell your name or use it except for its intended purpose.
If you are on our mailing list, but are not getting our emails, please white list our email address, or add it to your addressbook: news@webmarketingassociation.org and our mailing IP address 71.16.87.242.
As per our privacy policy, we will never sell your name or use it except for its intended purpose.
Friday, January 18, 2008
Landing Page Design: What's Working
Recently the Web Marketing Association and MarketingShepa held a Teleconference on landing page design that was extremely well attended.
In the teleconference we:
• Discussed five types of Landing Page Tests that work best for increasing conversion rates
• Examined real creative samples and their results
• Covered examples of increased conversions for PPC dynamic search, registration forms, creative elements, SEO landings, and mobile email
• Revealed biggest tips on measuring landing pages
If you're interested in giving your conversions up to a 48% lift, increasing your average shopping cart, and making your job easier with proven guidelines on what really works, you can download the slides here and then listen to the Landing page design seminar recording here.
Please note: This presentation was based on new data from the report, "MarketingSherpa Landing Page Handbook (2008 edition)". If you are serious about creating better landing pages and improving conversions, then this report is a must read.
The Internet Advertising Competition Awards also has a category for microsites and landing pages. This is a great way to have other experts judge the effectiveness of your work and get recognized for your achievement.
In the teleconference we:
• Discussed five types of Landing Page Tests that work best for increasing conversion rates
• Examined real creative samples and their results
• Covered examples of increased conversions for PPC dynamic search, registration forms, creative elements, SEO landings, and mobile email
• Revealed biggest tips on measuring landing pages
If you're interested in giving your conversions up to a 48% lift, increasing your average shopping cart, and making your job easier with proven guidelines on what really works, you can download the slides here and then listen to the Landing page design seminar recording here.
Please note: This presentation was based on new data from the report, "MarketingSherpa Landing Page Handbook (2008 edition)". If you are serious about creating better landing pages and improving conversions, then this report is a must read.
The Internet Advertising Competition Awards also has a category for microsites and landing pages. This is a great way to have other experts judge the effectiveness of your work and get recognized for your achievement.
Monday, January 14, 2008
How do you avoid the meatball sundae?
How do you avoid the meatball sundae?
Wednesday, January 23 at 2:00PM EST
Speaker: Seth Godin, Entrepreneur, Agent of Change and Author of Meatball Sundae
In this brand new presentation, bestselling author Seth Godin outlines 14 trends that are changing businesses forever. He talks about how the new marketing landscape represents nothing short of an industrial revolution, and highlights the organizations and brands and products that are taking this new world by storm. By the end of an hour, Godin will have you looking at the world you live in very differently... the new rules create new winners (and losers) and there's no time to waste.
Register here>>
Presented by Search Engine Strategies and ClickZ Network.
Wednesday, January 23 at 2:00PM EST
Speaker: Seth Godin, Entrepreneur, Agent of Change and Author of Meatball Sundae
In this brand new presentation, bestselling author Seth Godin outlines 14 trends that are changing businesses forever. He talks about how the new marketing landscape represents nothing short of an industrial revolution, and highlights the organizations and brands and products that are taking this new world by storm. By the end of an hour, Godin will have you looking at the world you live in very differently... the new rules create new winners (and losers) and there's no time to waste.
Register here>>
Presented by Search Engine Strategies and ClickZ Network.
Friday, January 11, 2008
Web Marketing Association and MarketingSherpa Host Landing Page Teleseminar
"Landing Page Design: What's Working"
Tuesday, January 15
2:00 - 3:00 pm EST
Register now -it's free - at WMA MarketingSherpa Teleconference Invite page
Learn proven ways that you can raise your landing page conversion rates. Based on information from the new MarketingSherpa Landing Page Handbook (2008 edition), this teleseminar will:
• Discuss five types of Landing Page Tests that work best for increasing conversion rates
• Examine real creative samples and their results
• Cover examples of increased conversions for PPC dynamic search, registration forms, creative elements, SEO landings, and mobile email
• Reveal biggest tips on measuring landing pages
• Justify budgeting for analytics and testing
If you’re interested in giving your conversions up to a 48% lift, increasing your average shopping cart, and making your job easier with proven guidelines on what really works, sign up for this free teleseminar at WMA MarketingSherpa Teleconference Invite page
You'll receive a comprehensive set of speaker handouts/presentation slides and teleseminar access information by e-mail on the morning of the program. Gather around a speaker phone and train your staff!
Please join us on January 15th for this informative session!
Tuesday, January 15
2:00 - 3:00 pm EST
Register now -it's free - at WMA MarketingSherpa Teleconference Invite page
Learn proven ways that you can raise your landing page conversion rates. Based on information from the new MarketingSherpa Landing Page Handbook (2008 edition), this teleseminar will:
• Discuss five types of Landing Page Tests that work best for increasing conversion rates
• Examine real creative samples and their results
• Cover examples of increased conversions for PPC dynamic search, registration forms, creative elements, SEO landings, and mobile email
• Reveal biggest tips on measuring landing pages
• Justify budgeting for analytics and testing
If you’re interested in giving your conversions up to a 48% lift, increasing your average shopping cart, and making your job easier with proven guidelines on what really works, sign up for this free teleseminar at WMA MarketingSherpa Teleconference Invite page
You'll receive a comprehensive set of speaker handouts/presentation slides and teleseminar access information by e-mail on the morning of the program. Gather around a speaker phone and train your staff!
Please join us on January 15th for this informative session!
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