The CLOSE survey is available in 5 languages:
English,
Spanish,
Portuguese,
Dutch and
French.
The Official Blog of the Web Marketing Association.
Wednesday, February 20, 2008
CMO Council Survey
The Chief Marketing Officer (CMO) Council’s new Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) is undertaking a major study to understand where and how greater efficiencies and cooperation between departments can drive sales. Marketing executives are being called on to integrate ever more closely with sales, and switch their focus from branding to lead generation and business closing activities. Please take approximately 15 minutes to provide the CMO Council with important feedback on this critical need. They will share aggregated findings with you and your individual responses will be kept strictly confidential.
