Tuesday, May 17, 2011

The Problem with Advertising on Facebook

I need to vent right now about dealing with Facebook as a source for advertising.

The Web Marketing Association recently noticed a duplicate charge for advertising on Facebook and contacted AMEX to dispute the charge. Facebook promptly shut down the account access until the dispute was closed. All attempts to contact a live person at Facebook failed. All online options ask me to log into my ad manager account (which they have locked me out of).

If you ever wanted an example of bad customer service, look no farther than Facebook advertising. They tell you to go online to your ad manager account, but then they lock you out of it. No one to talk to keeps their costs low, but makes it impossible to resolve issues. It makes them look like they don't care about anything except growing there profits so they can go public.

Google and Bing are two advertising sources that I have dealt with on customer services issues and came away satisfied with the resolution. With Facebook Advertising, I can't even get an answer!

Bill Rice
President
Web Marketing Association