The 2011 Best of Show WebAward is presented to Organic, Inc. for their exceptional work on U by Kotex: Ban the Bland website. The site was also recognized as Best Consumer Goods Website.
U by Kotex* helped Break the Cycle of period shame by opening an honest conversation. Now, they’re giving 14- to 22-year-old young women the opportunity to redesign the boring, white feminine care category. The core of the experience is an interactive design tool that lets girls make over feminine care by creating original product designs. A fresh site design, including a gallery of submissions, and rallying copy inspire girls to join the challenge.
This is the third WebAward Best of Show win for Organic, Inc. In 2009 they were won the award with their work on “Bank of America - Morris on Campus”. They also won the very first Best of Show WebAward in 1997 with their work on “Philips Home Theater Web site”.
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