“The healthcare industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts,” said William Rice, President of the Web Marketing Association. “Healthcare web sites are typically strong in terms of content and copywriting due to their role of helping the organization become a trusted medical source. In past years, judges have also scored these sites well in ease of use, and design; however, they tend to lag in innovation and use of technology.”
Websites
are judged on seven criteria including design, innovation, content, technology,
interactivity, copy writing and ease of use. Each WebAward entry in the Health
Care category is judged against other healthcare sites and then against an
overall standard of excellence.
All
healthcare entrants benefit from receiving valuable feedback in terms of their
specific criteria scores compared against the average scores for their
industry. They also may receive specific comments from the WebAward’s
professional judging panel on their Web site development efforts.
Winners
of a WebAward in the health care category will also receive:
·
Handsome
statue or certificate of achievement
·
Increased
visibility for their company
·
Marketing
opportunity to promote the company website to the media
·
Links
to your site from the highly ranked WebAward site to help SEO
·
A
highlight for your resume.
·
Admiration
of peers, friends and co-workers
Each
year, the Web Marketing Association names the Best of Industry for the various health
care categories based on the score they receive from the WebAward judges.
Recent winners of the Best Health Care Web Site include:
§ 2012 - Cyber-Duck
Ltd for London
Cardiovascular Clinic
§ 2011 – Siren Interactive for Diagnosing
Acute Intermittent Porphyria
§ 2010 - Bridge Worldwide for Prilosec
OTC - The Official Sponsor of You
§ 2009 - Healthline Networks for
Healthline
§ 2008 - Global Beach for Terrence
Higgins Trust (THT)
§ 2007 - Rosetta for LIVE Outside the
Bottle
§ 2006 - Critical Mass for Kaiser
Permanente Interactive Health Plan Advisor
§ 2005 - DLC Solutions & Siteworx
for Cochlear Website
§ 2004 - Roche Diagnostics for Diabetes
Assistant
§ 2003 - Columbus Children’s Hospital
for Columbus Children’s Hospital web site
§ 2002 - Phoenix Children’s Hospital for
Phoenix Children’s Hospital Web site
Recent
winners of the Best Health Care Provider Web Site include:
§
2012
- Acodez IT Solutions for Mother Dental Super
Speciality Clinic
§
2011
– St. Louis Children's Hospital for St. Louis Children's Hospital
§
2010
- Resurrection Health Care for Resurrection Health Care
§
2009
- Massachusetts General Hospital for Massachusetts General Hospital Redesign
§
2008
- Seena Rose Chettiveettil for Washington Hospital Center Website
§
2007
– eSiteful Corporation for The Methodist Hospital System
§
2006
– Clockwork Active Media Systems for J&D Dental
§
2005
– Twist Image for Mount Sinai Hospital Montreal
Recent
winners of the Best Medical Web Site include:
§
2012
- Overdrive Interactive for Cold-EEZE Website
§
2011
– Nobel Biocare for Nobel Biocare Dental Professional Website
§
2010
- St. Jude Children's Research Hospital for Cure4Kids
§
2009
– Fullhouse for GE’s Healthcare’s RSNA 2008 Microsite
§
2008
- Digitas Health for MerckMedicus
§
2007
– Centers for Disease Control an for CDC.gov
§
2006
- WebMD Health for WebMD
§
2005
– Mojo Interactive for LocateADoc.com
§
2004
– Roche Diagnostics for ACCU-CHEK Web Site
§
2003
– ASCO for ASCO.org
§
2002
– MayoClinic.com for mayoclinic.com
Recent
winners of the Best Medial Equipment Web Site include:
§
2012
– pilot for ottobock. Living with
Michelangelo.
§
2011
– Pixel Light Digital Media, Inc. for Empi Active product web site
§
2010
- Boston Interactive - Palomar Medical Technologies
§
2009
- Extractable for Thermage Doctors
§
2008
– Great Than One for Guardian REAL – Time Glucose Monitor Tutorial
§
2007
– Cynosure and Small Army for Cynosure Corporate Web Site
§
2006
– Guidant.com for Guidant.com
§
2005
– Roche Diagnostics for MyLabOnline
Recent
winners of the Best Biotechnology Web Site include:
§
2012
- Bluetube Interactive for Kimberly Clark
Product Selector
§
2011
– Phenomenex, Inc. for Phenomenex.com
§
2010
- Naturxan \ CreatiVerge for Naturxan.com
§
2009
– Amgen Oncology for Pioneering New Frontiers in Tumor Angiogenesis
§
2008
- Avenue A | Razorfish for Gene.com
§
2007
- Euro Life x2 for Prolastin
§
2006
- AxxiemCorp for Cara Therapeutics
§
2005
- Risdall Advertising Agency for Hutchinson Technology
§
2004
- Genzyme Corporation/Stellent for Genzyme Web Initiative
§
2003
- Alken-Murray Corporation for Alken-Murray
§
2002
- Hanley-Wood Integrated Marketing for whybiotech.com
Recent
winners of theBest Pharmaceutical Web Site include:
§ 2012 - Intouch Solutions for iBGStar Blood Glucose Monitoring System
§ 2011 – Campbell-Ewald
for McKesson BOP
§ 2010 – Heartbeat Ideas and
sanofi-aventis U.S. LLC. for Xyzal Website
§ 2009 – Digitas Health for
PulmicortRespules.com
§ 2008 - Publicis Modem for RA Advisor
Program
§ 2007 – Biggs|Gilmore for Perrigo
§ 2006 – Studiocom for CVS Medicare
Expert
§
2005
– SimStar for BotoxCosmetic.com
§
2004
– Abdi Ibrahim Pharma – MagiClick Digital Solutions for Healthcare Portal –
Morning After Pill
§
2003
– Insight Interactive Group for CrohnsResource.com Website
§
2002
– ivpcare, inc for ivpcare, inc website
