The Web Marketing Association is pleased to announce the
call for entries for its 2013 international MobileWebAward competition. It recognizes the individual and team achievements
of Web professionals all over the world who create and maintain outstanding mobile
Websites and mobile applications. The
deadline for entry in the 2013 MobileWebAwards is September 30, 2013. The entry form for this award program can be
found at www.mobile-webaward.org.
“Revenue from Global Mobile Advertising to is expected to grow
400 Percent through 2016,” said William Rice, president of the Web Marketing
Association. “Worldwide mobile advertising
revenue is forecast to reach $11.4 billion in 2013, with mobile
advertising revenue creating new opportunities for app developers, ad networks,
mobile platform providers, specialty agencies and even communications service
providers in certain regions. The goal of the MobileWebAwards is to both
recognize the people and organizations responsible for developing some of the
most effective mobile Web sites and mobile apps on the Internet.”
The
MobileWebAwards were judged on seven criteria
seen as requirements for a success mobile website or mobile app. They include
Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the
medium. Each mobile website or mobile app
entry is judged against other entries of the same format in its industry
category and then against an overall standard of excellence.
This year’s top awards will
include:
A “Best of Industry” MobileWebAward will be given in each of
the 96 industry categories, including financial services, medical, small
business, travel, advertising, transportation and government.
The competition’s highest honor, the 2012 MobileWebAward “Best
of Show,” will be given to the one best mobile website and one best mobile app
that the judges believe represents the pinnacle of outstanding achievement in
Web development.
HeBS Digital won
Best of Show Mobile Website for Loews Hotels Mobile Website, which also was
recognized as Best Hotel and Lodging Mobile Website. Indiana
Interactive, LLC won Best of Show Mobile Application for DNR iPhone
Application, which also was awarded Best Travel Mobile Application.
The Web Marketing Association will also recognize the
interactive agency winning the most awards in the competition with the “Top
Interactive Agency” WebAward. In 2012, Aperto
Move GmbH of Berlin Germany was named Top Interactive Agency for the 2012
international MobileWebAwards. They received five awards in the competition.
Each organization that wins 5 or more MobileWebAwards will
be awarded an Outstanding Mobile Interactive Developer trophy.
Interactive agencies who are recognized with a winning entry
will also be included in the Database of Award Winning Interactive Agencies.
Judging for the 2013 MobileWebAwards will take place in October
and winners are expected to be announced in late December. Judges will consist of a select group of Internet professionals who have direct experience designing
and managing mobile Websites,–including members of
the media, interactive creative directors, site designers, content providers
and webmasters – with an in-depth understanding of
the current state-of-the-art in Web site development and technology. Past
WebAward judges have included top
executives from leading organizations such as A&E Television Networks,
Agency.com, BGT Partners, Worldwide, The Cincinnati Enquirer, Comedy Central,
Disney, Euro RSCG, Ion Global, J. Walter Thompson, John Deere Company, New York
Post Interactive, Organic, Inc., Refinery, R/GA, Saatchi & Saatchi, SAP,
Starwood Hotels, Sun Microsystems, Warner Bros. Online, Xerox and Website
Magazine.
The 2013 MobileWebAwards are sponsored by the following
leading organizations: BGT Partners, PR Newswire, Burst Media, MycroBurst,
EContent Magazine, ExactTarget, ad:tech conferences, Internet World UK, SES
Conferences, Webmaster Radio, and Website Magazine. The Web Marketing
Association thanks these companies for their commitment to the entire online
marketing community.
