The Web Marketing Association is
pleased to announce the winners of its 17th annual WebAward Competition for Web
site development. More than 1,500 entries from 40 countries were adjudicated in
96 industry categories during this year's competition. Entries were judged on
design, copy writing, innovation, content, interactivity, navigation, and use
of technology.
A complete list of the winning
sites can be found at the WebAward Website at www.webaward.org.
"As the need of online
consumers evolve, so does their expectation for a company’s website," said
William Rice, President of the Web Marketing Association. "Companies and
other organizations must engage audiences online and websites have evolved into
a critical business tool. Each year the WebAwards receives amazing entries from
around the world that show impressive creativity and functionality. Winning a WebAward is a great way to
demonstrate the effectiveness of your Web development efforts. We congratulate
all of our winners for developing websites that deliver for their audiences. "
Top Agency
Risdall Marketing Group
was named Top Agency at the 2013 WebAward Competition, taking home 37 WebAwards.
This is the second time Risdall has won the Top Agency WebAward. The Top Agency
Award is given to recognize the consistently outstanding development going on
at interactive firms. An independently
owned, full-service advertising agency, Risdall Marketing Group is located in New
Brighton, Minnesota, outside Minneapolis and is one of the largest, longest-lived
independent ad agencies in the United States. It was recognized in the 2013 WebAwards with Best Manufacturing
Website, Best Portal Website, Best Science Website, 7 Outstanding Website
WebAwards and 27 Standard of Excellence WebAwards.
Best of Show
The 2012 Best of Show WebAward is presented to BETC Paris for
their exceptional work on Peugeot RCZ
Test Driver. The site was also recognized
as Best Automobile Website.
This engaging website is the second part of the launch of
Peugeot's new sports car RCZ. One of
the scientists wants to take the RCZ for a midnight test drive. He gets chased
through the streets by security guards and it is up to the user to
configure the car so he can hide and
escape. To get the full experience, connect with your smart phone and control
the experience remotely. The driver will text you when he needs help and you
can change the look of the car with your phone to help him get away.
Outstanding Website Developers
19 agencies or companies were also recognized as Outstanding
Website Developer for winning six or more WebAwards in 2013. They include:
AGENCY (Number of Awards)
Biggs|Gilmore 24
TravelClick 24
BGT Partners 20
SapientNitro 15
SapientNitro 15
Sabre Hospitality Solutions 15
TMP Worldwide 15
CareTech Solutions 11
Cuker Interactive 10
Webmonster.com 9
Nebo 9
Positioner SA 8
4SPOTS 7
Atlantic BT 7
Roundarch Isobar 7
TopSpot Internet Marketing 6
RED Interactive Agency 6
Miles 6
Red Clay Interactive 6
HeBS Digital 6
Competition format
The competition was judged by a team of independent Internet
professionals representing a variety of relevant disciplines of Web site
development. Judges included members of the media, advertising executives, site
designers, creative directors, corporate marketing executives, content
providers and webmasters.
The WebAward competition format allows Web sites to compete
head to head with other sites within their industry to win the Best of Industry
award. Entries also compete against a
standard of excellence to win Outstanding Website and Standard of Excellence
WebAwards. Each site is judged on seven
different criteria and earns a score between 0 and 70 points. The highest score in a given category wins
Best of Industry for that category. If the remaining entries receive a score of
60 or greater, they receive the Outstanding Web site award. Entries that score higher
than their industry average and below 59.9 receive the Standard of
Excellence.
The 2013 WebAwards are sponsored by the following leading
organizations: ExactTarget, Burst Media, PR Newswire, BGT Partners, ad:tech
conferences, Internet World UK, Search Engine Strategies, EContent Magazine, Webmaster
Radio and Website Magazine.
About the Web Marketing Association
The WebMarketing Association is working to create a high standard of excellence
for Web site development and marketing on the Internet. Staffed by volunteers,
it is made up of Internet marketing, advertising, PR and design professionals
who share an interest in improving the quality of Website development and
marketing on the Internet. Since 1997, the Web Marketing Association’s annual WebAward,
Internet
Advertising Competition and MobileWebAward
award programs have been helping
interactive professionals promote themselves, their companies, and their best
work to the outside world. Now in its 17th year, the WebAward Competition has
become the premier award event for Web developers and marketers worldwide.
