The Web Marketing Association is
releasing the results of a new report entitled Attributes of Award Winning Websites - A study of the 2013 WebAward
winners and what made them successful. Our goal is to provide the Web
development community with insights into current industry trends by examining
various aspects of websites selected as winners in the 2013 WebAward
competition for website development and comparing them to those entries that
were not selected as winners.
“We think this study will help give
those developing websites important insights into industry development trends,”
said William Rice, President of the Web Marketing Association. “Since 2006, we
have gathered demographic data on the sites entered. Whether you are in an
agency or a corporate interactive marketing department, it is always difficult
to benchmark your efforts and demonstrate to senior management and/or clients
how your efforts compare. The results of this study will be one way to help
accomplish that task.”
The study includes information on
the following topics:
Target
Audience
Development
Platform
Programming
Platform
Who
developed the site
Budget
The study also examines specific website
features including:
Email
Mailing List
RSS Feeds
Use
of Flash
Live
Chat
Use
of Audio and Video
Inclusion
of Banner Ads
Shopping
Cart
Multiple
Languages
To see what we found from the 1,092
sites submitted to the WebAwards in 2013 in our free 24 page Attributes of
an Award Winning Website Study, please go to http://www.webaward.org/awardwinning_report.asp
To enter the 2014 WebAward Competition for Website
Development, please go to the WebAward.org Website.
