What is the best way to win a MobileWebAward from the Web
Marketing Association? To enter of course!
However there are ways to improve
your chances when the judging starts. During August and September, tips and
hints will be posted to the Web Marketing Association’s Facebook Page
to help you position your entry in the
best possible light.
So here are the first 5 tips to get a step ahead of the
competition.
MobileWebAward Tip #1
– Enter your responsive website. Many organizations are moving away from
dedicated mobile site in favor of a responsive overall website. These sites are
welcome in the MobileWebAwards and will demonstrate to senior management and
clients the foresight in developing a responsive site.
MobileWebAward Tip #2
- Pay Attention to the Audience and Mission Statement. The judges use the
audience and mission statement to get a sense of what you are trying to
accomplish. It puts things into
perspective for them. If you are too vague or worst too long winded, the judges
will go on what that think the goal of the site should be and it may not be
what you expect. You don’t have to include results, just who you are targeting
and why.
MobileWebAward Tip
#3 - One of the best ways to understand award winning mobile websites and
apps is to become a competition judge. Nominator yourself or someone within
your company at http://www.mobile-webaward.org/mwa/judges.asp
MobileWebAward Tip #4
- Tell Your Other Offices. One of the most prestigious awards given out
each year is the Top Agency award, given to the agency which wins the most
awards in a given year. If your agency has multiple offices or international
offices, make sure they submit their entries also. We will combine all offices
of the same company to count for that award.
MobileWebAward Tip #5
- Select the Most Appropriate categories. The best way to pick the category
your site will compete in is by saying to yourself “What would be best for my
marketing program if I win?” Many
categories overlap because over the years people complained that they were one
and not the other. The other thing to consider is how competitive the category
might be. The “Mutual Fund” category is narrower than the “Financial Services”
category and might be easier to take the top prize. However, Best Financial
Services Website might have more cache for your marketing efforts. Sometimes
the best idea is to enter both categories and double your chances to win.
