AdWeek Magazine ran a story on its site today entitled Site Development Lags Expectations. In it, Brian Morrissey writes that Despite increased attention by many companies to their digital presence, a wide-ranging study has found that found Web site development is not keeping pace with consumer expectations.
The article is based on the findings of the Internet Standard Assessment Report generated from the 2006 WebAward Competition.
You can read the entire article at http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003554524
The Official Blog of the Web Marketing Association.
Wednesday, March 07, 2007
Tuesday, March 06, 2007
New Web Marketing Association Report Details Trends in Award Winning Websites Derived from a Decade of Hosting Internet Award Competition, WebAwards
The Web Marketing Association, today released its Internet Standards Assessment Report (ISAR), which provides industry-specific benchmarking data for web development. For the second year in a row, the ISAR Index, has shown a decline in the overall standard of excellence in Web development across 96 industries.
The ISAR index is an average of all scores in the Web Marketing Association’s WebAward competition sine 1997. Index fell from 52.2 in 2005 to 50.7 in 2006, a reduction of 3%.
“The ISAR Index is the benchmark that many organizations use to compare their Web development efforts to’, said William Rice, President of the Web Marketing Association. “Web standards are not falling, we believe that consumer expectations, as reflected in the judges scores, indicate that Web sites have to work harder at creating a total user experience that both informs and entertains the visitors who reach their sites.”
The ISAR report includes the following just-released information:
• Detailed Industry findings as compared to historical trends
• Best and Worst Industries in Web Development
• Best and Worst Industries as they compare to the 7 criteria for a successful Website
• Award-wining sites for each industry
• Commentary for each industry as compared to the overall competition in 2006
Information within the report is derived form the Web Marketing Association’s annual WebAward competition (www.webaward.org) which judges websites in 96 industries based on the seven criteria that combined help create award-winning websites.
The WebAward’s seven criteria for a successful Website include:
• Design
• Innovation
• Content
• Technology
• Interactivity
• Copywriting
• Ease of Use
The ISAR report also includes an index with a running benchmark of web development to which each industry can draw comparisons. Drawing off information found in the ISAR report, web developers and others within organizations responsible for web design, can leverage statistical data to make more informed decisions in an effort to create more effect websites.
“The most successful award-winning websites develop the correct balance of design, innovation and technology to create a total user experience,” said Rice. “Once the total user experience is attained, the site becomes a sales tool itself because it has captured the visitor and the winners of the WebAward do this especially well.”
According to the ISAR report, the five best industries for Website development in 2006 were:
1. Airline Websites
2. Computer Retailer Websites
3. Game Site Websites
4. Toy & Hobby Websites
5. Food Websites
The worst overall industry websites included those such as Brokerages, Credit Unions and ISP websites.
To request your copy of the 2007 WebAward ISAR report, please visit: http://www.webaward.org/isar_report.asp
The ISAR index is an average of all scores in the Web Marketing Association’s WebAward competition sine 1997. Index fell from 52.2 in 2005 to 50.7 in 2006, a reduction of 3%.
“The ISAR Index is the benchmark that many organizations use to compare their Web development efforts to’, said William Rice, President of the Web Marketing Association. “Web standards are not falling, we believe that consumer expectations, as reflected in the judges scores, indicate that Web sites have to work harder at creating a total user experience that both informs and entertains the visitors who reach their sites.”
The ISAR report includes the following just-released information:
• Detailed Industry findings as compared to historical trends
• Best and Worst Industries in Web Development
• Best and Worst Industries as they compare to the 7 criteria for a successful Website
• Award-wining sites for each industry
• Commentary for each industry as compared to the overall competition in 2006
Information within the report is derived form the Web Marketing Association’s annual WebAward competition (www.webaward.org) which judges websites in 96 industries based on the seven criteria that combined help create award-winning websites.
The WebAward’s seven criteria for a successful Website include:
• Design
• Innovation
• Content
• Technology
• Interactivity
• Copywriting
• Ease of Use
The ISAR report also includes an index with a running benchmark of web development to which each industry can draw comparisons. Drawing off information found in the ISAR report, web developers and others within organizations responsible for web design, can leverage statistical data to make more informed decisions in an effort to create more effect websites.
“The most successful award-winning websites develop the correct balance of design, innovation and technology to create a total user experience,” said Rice. “Once the total user experience is attained, the site becomes a sales tool itself because it has captured the visitor and the winners of the WebAward do this especially well.”
According to the ISAR report, the five best industries for Website development in 2006 were:
1. Airline Websites
2. Computer Retailer Websites
3. Game Site Websites
4. Toy & Hobby Websites
5. Food Websites
The worst overall industry websites included those such as Brokerages, Credit Unions and ISP websites.
To request your copy of the 2007 WebAward ISAR report, please visit: http://www.webaward.org/isar_report.asp
Monday, March 05, 2007
ad:tech San Francisco
The Web Marketing Association will be appearing at several leading conferences this Spring to support the launch of the 2007 WebAward Competition Call for Entries. The WMA is a association sponsor of this event.
ad:tech San Francisco
April 25 & 26
Moscone Center, San Francisco
ad:tech San Francisco is an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. We're committed to bringing you the now and the next of modern marketing.
ad:tech San Francisco
April 25 & 26
Moscone Center, San Francisco
ad:tech San Francisco is an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. We're committed to bringing you the now and the next of modern marketing.
Thursday, March 01, 2007
Net.Finance Conference
The Web Marketing Association will be appearing at several leading conferences this Spring to support the 2007 WebAward Competition. The WMA is a association sponsor of this event.
Net.Finance 2007
April 16th-19th
Camelback Inn, Scottsdale, AZ
Optimize Your Online Channels To Develop And Drive Customer-Centric Marketing Strategies:
•Align Your Marketing Strategies To Provide Products & Services Your Customers Truly Need And Want
•Improve the Customer Experience To Boost Customer Acquisition, Satisfaction, And Loyalty
•Address The Challenges of Multi-Channel Integration To Achieve Channel Consistency And Interoperability
•Secure Your Online Channels Through Authentication And Effective Risk Management
All Web Marketing Association blog readers are entitled to a 15% discount with code WMA, just call 1.888.482.6012 or visit the Net.Finance website.
Net.Finance 2007
April 16th-19th
Camelback Inn, Scottsdale, AZ
Optimize Your Online Channels To Develop And Drive Customer-Centric Marketing Strategies:
•Align Your Marketing Strategies To Provide Products & Services Your Customers Truly Need And Want
•Improve the Customer Experience To Boost Customer Acquisition, Satisfaction, And Loyalty
•Address The Challenges of Multi-Channel Integration To Achieve Channel Consistency And Interoperability
•Secure Your Online Channels Through Authentication And Effective Risk Management
All Web Marketing Association blog readers are entitled to a 15% discount with code WMA, just call 1.888.482.6012 or visit the Net.Finance website.
Monday, February 26, 2007
Search Engine Strategies New York
The Web Marketing Association will be appearing at several leading conferences this Spring to support the 2007 WebAward Competition. The WMA is a association sponsor of this event.
Search Engine Strategies New York
April 10-13
Hilton New York, NYC
Search Engine Strategies New York is a 4 day, multi-track conference that specifically addresses search engine advertising (SEM/SEO). This event features presentations and panel discussions from industry experts including representatives from the search engines themselves; interactive and in-depth sessions & workshops; and an exclusive look at the latest search trends & developments. This is our 8th annual conference and remains the only event dedicated to search and its place within the corporate marketing mix.
Early Bird Special: Register by Friday, March 23rd, 2007 and save $100. Save an extra 10% off when you use priority code 10WMA.
Search Engine Strategies New York
April 10-13
Hilton New York, NYC
Search Engine Strategies New York is a 4 day, multi-track conference that specifically addresses search engine advertising (SEM/SEO). This event features presentations and panel discussions from industry experts including representatives from the search engines themselves; interactive and in-depth sessions & workshops; and an exclusive look at the latest search trends & developments. This is our 8th annual conference and remains the only event dedicated to search and its place within the corporate marketing mix.
Early Bird Special: Register by Friday, March 23rd, 2007 and save $100. Save an extra 10% off when you use priority code 10WMA.
Wednesday, February 21, 2007
Using RSS to Expand Online Marketing Programs
The Web Marketing Association's WebAward Competition is pleased to recommend this white paper that discusses RSS as a customer communications channel, how it complements your email programs, and best practices for its use. (Registration required, PDF)
eComXpo
The Web Marketing Association will be appearing at several leading conferences this Spring to support the launch of the 2007 WebAward Competition. The WMA is a association sponsor of this event.
eComXpo
March 20-22
Online at www.ecomxpo.com/home.htm
eComXpo is the virtual tradeshow for search, affiliate and interactive marketers. Since the show is 100% online and virtual, you can attend from the comfort of your home or office computer. All the benefits of a top tradeshow, without the hassle or expense associated with traditional tradeshows. More than 7,000 advertisers, publishers, search marketers, merchants, affiliates, networks, agencies and vendors will attend, making this the world's largest tradeshow for ecommerce marketers.
William Rice, President of the Web Marketing Association, will be moderating a panel at this conference. Stay tuned for more detail.
eComXpo
March 20-22
Online at www.ecomxpo.com/home.htm
eComXpo is the virtual tradeshow for search, affiliate and interactive marketers. Since the show is 100% online and virtual, you can attend from the comfort of your home or office computer. All the benefits of a top tradeshow, without the hassle or expense associated with traditional tradeshows. More than 7,000 advertisers, publishers, search marketers, merchants, affiliates, networks, agencies and vendors will attend, making this the world's largest tradeshow for ecommerce marketers.
William Rice, President of the Web Marketing Association, will be moderating a panel at this conference. Stay tuned for more detail.
Tuesday, February 20, 2007
OMMA Hollywood Conference and Expo
The Web Marketing Association will be appearing at several leading conferences this Spring to support the launch of the 2007 WebAward Competition. The WMA is a association sponsor of this event.
OMMA Hollywood Conference and Expo
March 19-20, 2007
Renaissance Hollywood Hotel, Hollywood, CA
OMMA is the hottest conference and trade show for the business of Online Media, Marketing and Advertising. Programmed by the editors of OMMA magazine, this conference delivers outstanding main-stage sessions, keynotes, workshops, VIP lunches, special events, cocktail parties, panels, breakouts, research presentations, forecasts, and a busy trade show floor. The show is filled with marketers and agency executives who want to learn and know more about leading edge advertising and marketing solutions, making it the perfect opportunity to get your company message and sales executives in front of the online agency and marketing community in Hollywood for two full days.
OMMA Hollywood Conference and Expo
March 19-20, 2007
Renaissance Hollywood Hotel, Hollywood, CA
OMMA is the hottest conference and trade show for the business of Online Media, Marketing and Advertising. Programmed by the editors of OMMA magazine, this conference delivers outstanding main-stage sessions, keynotes, workshops, VIP lunches, special events, cocktail parties, panels, breakouts, research presentations, forecasts, and a busy trade show floor. The show is filled with marketers and agency executives who want to learn and know more about leading edge advertising and marketing solutions, making it the perfect opportunity to get your company message and sales executives in front of the online agency and marketing community in Hollywood for two full days.
Friday, February 16, 2007
The New Rules of PR
The Web Marketing Association's WebAward Competition is pleased to recommend the e-book authored by marketing strategist and online expert David Meerman Scott and presented by WebAward sponsor PRWeb, Keep your PR team one step ahead of the competition and extend the reach of your news, make sure your organization leverages `The New Rules of PR'. (PDF)
Thursday, February 15, 2007
MarketingSherpa's Email Marketing Summit '07 + Bootcamp, Awards & Expo
The Web Marketing Association will be appearing at several leading conferences this Spring. The WMA is a big supporter of MarketingSherpa's efforts across the board.
MarketingSherpa's Email Marketing Summit '07 + Bootcamp, Awards & Expo
March 4-6, 2007
Miami Hotel, Miami, FL
Join 650 Email Marketers in Miami for advanced bootcamp training, 4 interactive labs (including live ON-SITE Eyetracking Lab), inspirational Case Studies, peer panels and loads of networking. Reserve your ticket at MarketingSherpa's Website
MarketingSherpa's Email Marketing Summit '07 + Bootcamp, Awards & Expo
March 4-6, 2007
Miami Hotel, Miami, FL
Join 650 Email Marketers in Miami for advanced bootcamp training, 4 interactive labs (including live ON-SITE Eyetracking Lab), inspirational Case Studies, peer panels and loads of networking. Reserve your ticket at MarketingSherpa's Website
Wednesday, February 14, 2007
New WebAward Sponsor Opportunity
The Web Marketing Association will be offering sponsorships of specific industries within the WebAward competition for the first time in 2007. Industry sponsors will receive visibility and links to their Website within the WebAward competition Website with regards to the industry they sponsor.
If your company or organization is interested in participating as an industry sponsor, please contact Web Marketing Association President William Rice at wrice@webaward.org to learn more.
If your company or organization is interested in participating as an industry sponsor, please contact Web Marketing Association President William Rice at wrice@webaward.org to learn more.
Tuesday, February 13, 2007
Web Marketing Association will be exhibiting at these leading Internet conferences
Trade show and conferences are one of the best places to learn about what is happening in the industry and to meet with Internet professionals who are judges and/or participants in our award programs. This spring we will be traveling to all of the major Internet-oriented conferences increasing the awareness of the Web Marketing Association and the WebAward Competition. Many times we are able to get valuable discounts and offer free conference passes the readers of this newsletter.
Right now, you will find us at MediaPost's OMMA Hollywood March 19 & 20, Search Engine Strategies New York April 10-13, eComXpo, March 20 & 22, ad:tech San Francisco April 25 & 26, and then we go international at Internet World London May 1-3, and finally Search Engine Strategies Toronto June 12 & 13. You will find contact information for all of these conferences on their Website and in our Interactive Briefing newsletter.
Right now, you will find us at MediaPost's OMMA Hollywood March 19 & 20, Search Engine Strategies New York April 10-13, eComXpo, March 20 & 22, ad:tech San Francisco April 25 & 26, and then we go international at Internet World London May 1-3, and finally Search Engine Strategies Toronto June 12 & 13. You will find contact information for all of these conferences on their Website and in our Interactive Briefing newsletter.
Return on Marketing Investment Conference
The Web Marketing Association will be appearing at several leading conferences this Spring. The WMA is a association sponsor of this event.
The 10th Annual Return on Marketing Investment Conference
February 26-28, 2007
Trump International Sonesta Beach Resort, Miami, FL
Where is your $$$ most valuable? Register today to find out! Leading organizations, across industries, will show you how to correlate your marketing spend to business results. You will hear from: NBC Universal, Wachovia, Best Buy, Scottrade, Food Network, Forbes.com, Duke University, Motorola, Wells Fargo, Nissan North America, Hilton Hotels, Sony Ericsson and many others.
Mention the code XM1921WMA and receive a complimentary white paper. Learn more and sign up at www.iirusa.com/romi
The 10th Annual Return on Marketing Investment Conference
February 26-28, 2007
Trump International Sonesta Beach Resort, Miami, FL
Where is your $$$ most valuable? Register today to find out! Leading organizations, across industries, will show you how to correlate your marketing spend to business results. You will hear from: NBC Universal, Wachovia, Best Buy, Scottrade, Food Network, Forbes.com, Duke University, Motorola, Wells Fargo, Nissan North America, Hilton Hotels, Sony Ericsson and many others.
Mention the code XM1921WMA and receive a complimentary white paper. Learn more and sign up at www.iirusa.com/romi
Tuesday, February 06, 2007
Cramer-Krasselt Wins Best of Show for AirTran Airways 2005 Annual Report Interactive Investor Relations Awards Competition
The Web Marketing Association is pleased to announce the winners of the 2006 Interactive Investor Relations Awards Competition (IIR Awards) for investor relations Web site development. Entries competed with peers within more than 50 industry categories as well as against an overall standard of excellence. Sites were judged on design, navigation, ease of use and use of technology to enhance the investor's experience as well as specific content criteria relating to investor and financial communication.
The 2006 Best of Show IIR Award is presented to Cramer-Krasselt for AirTran Airways 2005 Annual Report (NYSE: AAI) for their outstanding investor Web site. In the opinion of the competition judges, the site went beyond all others entered in the IIR Awards to provide investors and the financial community an interesting and compelling review of why investors should continue to invest in AirTran.
A complete list of the winning sites can be found at the interactive Investor Relations Award Web site at www.iiraward.org.
Other companies recognized for their industry leading investor relations Web sites are:
Site (Exchange:Ticker) - Award
Abbott (NYSE: ABT), Best Pharmaceuticals IR Site:
ABN AMRO (NYSE: ABN), Best Financial Services IR Site:
Advanced Growing Systems, Inc. (AGWS),Best Agriculture IR Site:
AirTran Airways (NYSE: AAI), Best Airline IR Site:
Allis-Chalmers Energy, Inc. (AMEX: ALY), Best Industrial Services IR Site:
Altria Group, Inc. (NYSE: MO), Best Consumer Goods IR Site:
Answers Corporation (NASDAQ: ANSW), Best Interactive Services/e-Commerce IR Site:
Blockbuster, Inc. (NYSE: BBI), Best Entertainment IR Site:
Central European Media Enterprises (NASDAQ: CETV), Best Broadcasting IR Site:
China Telecom Corporation Limited (NYSE: CHA), Best Conglomerates IR Site, Best Information Services IR Site:
ClearOne (OTCBB: CLRO), Best Office Equipment IR Site:
Danske Bank (OMX: DANSKE), Best Banking IR Site:
Dell Inc. (NASDAQ: Dell), Best Computer Hardware IR Site:
Duke Realty Corporation (NYSE: DRE), Best Real Estate IR Site:
FEMSA (NYSE: FMX), Best Beverage IR Site:
Genentech (NYSE: DNA), Best Biotechnology IR Site:
Healthstream (NASDAQ: HSTM), Best Education IR Site:
IMS Health (NYSE: RX), Best Health Care Service IR Site:
Interlink Global Corporation (OTCBB: ILKG), Best International Business IR Site:
Johnson & Johnson (NYSE: JNJ), Best Health Care Products IR Site:
Kellogg Company (NYSE: K), Best Food Industry IR Site:
Kyphon Inc. (NASDAQ: KYPH), Best Medical IR Site:
Legacy Communications Corporation (OTCBB: LGCC), Best Radio IR Site:
Marine Products Corporation (NYSE: MPX), Best Leisure IR Site:
Neste Oil (Helsinki: NES1V), Best Oil and Gas IR Site:
NetSol Technologies (NASDAQ: NTWK), Best Professional Services IR Site:
Nortech Systems, Inc. (NASDAQ: NSYS), Best Aerospace and Defense IR Site:
Pall Corporation (NYSE: PLL), Best Manufacturing IR Site:
Park Ohio Holdings Corporation (NASDAQ: PKOH), Best Diversified Business IR Site:
PotashCorp (NYSE: POT), Best Metals and Mining IR Site:
Promana Solutions (PLSU), Best Employment IR Site:
Publicis Groupe (NYSE: ), Best Advertising/Marketing Services IR Site:
Silverleaf Resorts, Inc. (AMEX: SVL), Best Hotel and Lodging IR Site:
Southern Company (NYSE: SO), Best Energy IR Site:
Stoneridge, Inc. (NYSE: SRI), Best Automotive IR Site:
Symantec Corporation (NASDAQ: SYMC), Best Computer Software IR Site, Best Technology IR Site:
Tejas Incorporated (OTCBB: TEJS), Best Brokerage IR Site:
The Asia Pacific Fund (NYSE: APB), Best Mutual Funds IR Site:
The Dow Chemical Company (NYSE: DOW), Best Chemicals IR Site:
The Home Depot (NYSE: HD), Best Retail IR Site:
The Procter & Gamble Company (NYSE: PG), Best Personal Care Products IR Site:
TrygVesta (OMX:TRYG), Best Insurance IR Site:
WCI Communities, Inc. (NYSE: WCI), Best Home Builders/Building Products IR Site:
Williams Partners, L.P. (NYSE: WPZ), Best Natural Resources IR Site:
Yahoo! (NYSE: YHOO), Best Media IR Site:
Yum! Brands Inc. (NYSE: YUM), Best Restaurant IR Site:
Additional sites were also recognized as Outstanding Websites. They are: Avaya Inc. (NYSE: AV), Devon Energy Corporation (NYSE: DVN), Arrow Electronics, Inc. (NYSE: ARW), eBay Inc. (NASDAQ: EBAY), CVS Corporation (NYSE: CVS),EDS (NYSE: EDS),Life Time Fitness, Inc.(NYSE: LTM), Haemonetics (NYSE: HAE), Catena Fastigheter AB (NYSE: NO), ERA Real Estate (NYSE: H), Colgate-Palmolive (NYSE: CL), Metso Corporation (NYSE), Finnvera (NYSE), SAP AG (NYSE: SAP), Time Warner (NYSE: TWX), SI International (NASDAQ: SINT), Tiffany & Co. (NYSE: TIF), PNM Resources (NYSE: PNM), Air Products (NYSE: APD), Fremont General Corporation (NYSE: FMT), DWS Scudder, Qualcomm Inc. (NYSE: QCOM), Smithfield Foods, Inc. (NYSE: SFD), ANSYS, Inc. (NASDAQ: ANSS), Bank of America (NYSE: BAC), Edison International (NYSE: EIX), Cisco Systems, Inc. (NASDAQ: CSCO), Bank of Montreal (TOR:BMO), EnPro Industries (NYSE: NPO), Air France-KLM (NYSE: AKH), Colony Capital Inc., Merrill Lynch (NYSE: MER), Freddie Mac (NYSE: FRE), Siemens AG (NYE: SI), Northern Trust Corporation (NASDAQ: NTRS), Aspreva Pharmaceuticals (NASDAQ: ASPV), Pinnacle West Capital Corporation (NYSE: PNW), Global Sources Ltd. (NASDAQ: GSOL), Kraft Foods Inc. (NYSE: KFT), W.W. Grainger, Inc. (NYSE: GWW), Warner Music Group (NYSE :WMG), Huntington Bancshares Incorporated (NASDAQ: HBAN), Cadence Design Systems, Inc. (NASDAQ: CDNS), EMC Corporation (NYSE: EMC), Deutsche Telekom, Inc. (NYSE: DT), Adstar, Inc. (NASDAQ: ADST), Callisto Pharmaceuticals, Inc. (AMEX: KAL), Titan Global Holdings (OTCBB: TTGL), Crown Crafts, Inc. (OTCBB: CRWS), Smart & Final, Inc. (NYSE: SMF), EDAP TMS S.A. (NASDAQ: EDAP), Cleveland-Cliffs, Inc. (NYSE: CLF), TODCO (NYSE: THE), Intervoice (NASDAQ: INTV), General Motors (NYSE: GM), and BASF AG (NYSE: BF)
Special recognition is also given to b2i Technologies, Inc. of Richardson Texas. For the second year in a row, B2i won more awards than any other participant, taking home 26 awards in the 2005 IIR Awards for their clients, including 17 Best of Industry Awards and 9 Outstanding IR Website Awards.
The interactive Investor Relations Awards are judged by individual and institutional investors, financial advisors, financial media, IR professionals and Web developers. Each site is judged on 35 different criteria, earning a score between 0 and 100 points. The highest score in a given category wins Best of Industry for that category. Remaining entries receiving a score of 80 points or greater receive the Outstanding Web site Award. All entries receive judges' comments and feedback to help participants understand how their entry is viewed and to facilitate improvement.
The Web Marketing Association (WMA) was founded in Boston in 1997 as an organization dedicated to upholding professional standards of excellence in Web development. Members are advertising, marketing, public relations and Web professionals who share an interest in improving the quality of Web communications. Since its inception, the WMA has set the standard of excellence for overall Web site development with the annual WebAward Competition, a premier annual event for Web developers and marketers.
The 2006 Best of Show IIR Award is presented to Cramer-Krasselt for AirTran Airways 2005 Annual Report (NYSE: AAI) for their outstanding investor Web site. In the opinion of the competition judges, the site went beyond all others entered in the IIR Awards to provide investors and the financial community an interesting and compelling review of why investors should continue to invest in AirTran.
A complete list of the winning sites can be found at the interactive Investor Relations Award Web site at www.iiraward.org.
Other companies recognized for their industry leading investor relations Web sites are:
Site (Exchange:Ticker) - Award
Abbott (NYSE: ABT), Best Pharmaceuticals IR Site:
ABN AMRO (NYSE: ABN), Best Financial Services IR Site:
Advanced Growing Systems, Inc. (AGWS),Best Agriculture IR Site:
AirTran Airways (NYSE: AAI), Best Airline IR Site:
Allis-Chalmers Energy, Inc. (AMEX: ALY), Best Industrial Services IR Site:
Altria Group, Inc. (NYSE: MO), Best Consumer Goods IR Site:
Answers Corporation (NASDAQ: ANSW), Best Interactive Services/e-Commerce IR Site:
Blockbuster, Inc. (NYSE: BBI), Best Entertainment IR Site:
Central European Media Enterprises (NASDAQ: CETV), Best Broadcasting IR Site:
China Telecom Corporation Limited (NYSE: CHA), Best Conglomerates IR Site, Best Information Services IR Site:
ClearOne (OTCBB: CLRO), Best Office Equipment IR Site:
Danske Bank (OMX: DANSKE), Best Banking IR Site:
Dell Inc. (NASDAQ: Dell), Best Computer Hardware IR Site:
Duke Realty Corporation (NYSE: DRE), Best Real Estate IR Site:
FEMSA (NYSE: FMX), Best Beverage IR Site:
Genentech (NYSE: DNA), Best Biotechnology IR Site:
Healthstream (NASDAQ: HSTM), Best Education IR Site:
IMS Health (NYSE: RX), Best Health Care Service IR Site:
Interlink Global Corporation (OTCBB: ILKG), Best International Business IR Site:
Johnson & Johnson (NYSE: JNJ), Best Health Care Products IR Site:
Kellogg Company (NYSE: K), Best Food Industry IR Site:
Kyphon Inc. (NASDAQ: KYPH), Best Medical IR Site:
Legacy Communications Corporation (OTCBB: LGCC), Best Radio IR Site:
Marine Products Corporation (NYSE: MPX), Best Leisure IR Site:
Neste Oil (Helsinki: NES1V), Best Oil and Gas IR Site:
NetSol Technologies (NASDAQ: NTWK), Best Professional Services IR Site:
Nortech Systems, Inc. (NASDAQ: NSYS), Best Aerospace and Defense IR Site:
Pall Corporation (NYSE: PLL), Best Manufacturing IR Site:
Park Ohio Holdings Corporation (NASDAQ: PKOH), Best Diversified Business IR Site:
PotashCorp (NYSE: POT), Best Metals and Mining IR Site:
Promana Solutions (PLSU), Best Employment IR Site:
Publicis Groupe (NYSE: ), Best Advertising/Marketing Services IR Site:
Silverleaf Resorts, Inc. (AMEX: SVL), Best Hotel and Lodging IR Site:
Southern Company (NYSE: SO), Best Energy IR Site:
Stoneridge, Inc. (NYSE: SRI), Best Automotive IR Site:
Symantec Corporation (NASDAQ: SYMC), Best Computer Software IR Site, Best Technology IR Site:
Tejas Incorporated (OTCBB: TEJS), Best Brokerage IR Site:
The Asia Pacific Fund (NYSE: APB), Best Mutual Funds IR Site:
The Dow Chemical Company (NYSE: DOW), Best Chemicals IR Site:
The Home Depot (NYSE: HD), Best Retail IR Site:
The Procter & Gamble Company (NYSE: PG), Best Personal Care Products IR Site:
TrygVesta (OMX:TRYG), Best Insurance IR Site:
WCI Communities, Inc. (NYSE: WCI), Best Home Builders/Building Products IR Site:
Williams Partners, L.P. (NYSE: WPZ), Best Natural Resources IR Site:
Yahoo! (NYSE: YHOO), Best Media IR Site:
Yum! Brands Inc. (NYSE: YUM), Best Restaurant IR Site:
Additional sites were also recognized as Outstanding Websites. They are: Avaya Inc. (NYSE: AV), Devon Energy Corporation (NYSE: DVN), Arrow Electronics, Inc. (NYSE: ARW), eBay Inc. (NASDAQ: EBAY), CVS Corporation (NYSE: CVS),EDS (NYSE: EDS),Life Time Fitness, Inc.(NYSE: LTM), Haemonetics (NYSE: HAE), Catena Fastigheter AB (NYSE: NO), ERA Real Estate (NYSE: H), Colgate-Palmolive (NYSE: CL), Metso Corporation (NYSE), Finnvera (NYSE), SAP AG (NYSE: SAP), Time Warner (NYSE: TWX), SI International (NASDAQ: SINT), Tiffany & Co. (NYSE: TIF), PNM Resources (NYSE: PNM), Air Products (NYSE: APD), Fremont General Corporation (NYSE: FMT), DWS Scudder, Qualcomm Inc. (NYSE: QCOM), Smithfield Foods, Inc. (NYSE: SFD), ANSYS, Inc. (NASDAQ: ANSS), Bank of America (NYSE: BAC), Edison International (NYSE: EIX), Cisco Systems, Inc. (NASDAQ: CSCO), Bank of Montreal (TOR:BMO), EnPro Industries (NYSE: NPO), Air France-KLM (NYSE: AKH), Colony Capital Inc., Merrill Lynch (NYSE: MER), Freddie Mac (NYSE: FRE), Siemens AG (NYE: SI), Northern Trust Corporation (NASDAQ: NTRS), Aspreva Pharmaceuticals (NASDAQ: ASPV), Pinnacle West Capital Corporation (NYSE: PNW), Global Sources Ltd. (NASDAQ: GSOL), Kraft Foods Inc. (NYSE: KFT), W.W. Grainger, Inc. (NYSE: GWW), Warner Music Group (NYSE :WMG), Huntington Bancshares Incorporated (NASDAQ: HBAN), Cadence Design Systems, Inc. (NASDAQ: CDNS), EMC Corporation (NYSE: EMC), Deutsche Telekom, Inc. (NYSE: DT), Adstar, Inc. (NASDAQ: ADST), Callisto Pharmaceuticals, Inc. (AMEX: KAL), Titan Global Holdings (OTCBB: TTGL), Crown Crafts, Inc. (OTCBB: CRWS), Smart & Final, Inc. (NYSE: SMF), EDAP TMS S.A. (NASDAQ: EDAP), Cleveland-Cliffs, Inc. (NYSE: CLF), TODCO (NYSE: THE), Intervoice (NASDAQ: INTV), General Motors (NYSE: GM), and BASF AG (NYSE: BF)
Special recognition is also given to b2i Technologies, Inc. of Richardson Texas. For the second year in a row, B2i won more awards than any other participant, taking home 26 awards in the 2005 IIR Awards for their clients, including 17 Best of Industry Awards and 9 Outstanding IR Website Awards.
The interactive Investor Relations Awards are judged by individual and institutional investors, financial advisors, financial media, IR professionals and Web developers. Each site is judged on 35 different criteria, earning a score between 0 and 100 points. The highest score in a given category wins Best of Industry for that category. Remaining entries receiving a score of 80 points or greater receive the Outstanding Web site Award. All entries receive judges' comments and feedback to help participants understand how their entry is viewed and to facilitate improvement.
The Web Marketing Association (WMA) was founded in Boston in 1997 as an organization dedicated to upholding professional standards of excellence in Web development. Members are advertising, marketing, public relations and Web professionals who share an interest in improving the quality of Web communications. Since its inception, the WMA has set the standard of excellence for overall Web site development with the annual WebAward Competition, a premier annual event for Web developers and marketers.
Thursday, February 01, 2007
Internet Advertising Competition Awards Deadline Extended
The Web Marketing Association announces the deadline for the 2007 Internet Advertising Competition (IAC) Awards as been extended until Febrary 15th, 9:00p.M. EST. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition Web site is located at www.iacaward.org.
The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
Awards will be presented within each of the industry categories and advertising formats such as online ad (including banner, pop-up or interstitial), rich media online ad, email message, online newsletter campaign, microsite/landing page and integrated ad campaign and ads the client did not choose. Best of show award for each medium will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2006 through January 31, 2007.
Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.
The 2007 Internet Advertising Competition Awards are sponsored by BURST!Media, ad:tech, ExactTarget, Small Army, OMMA, PR Web, NewsUSA, , Misukanis & Odden, Top Rank Online Marketing, SimpleFeed, WebSite Services Magazine and www.YourPhotoOnChocolate.com.
The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
Awards will be presented within each of the industry categories and advertising formats such as online ad (including banner, pop-up or interstitial), rich media online ad, email message, online newsletter campaign, microsite/landing page and integrated ad campaign and ads the client did not choose. Best of show award for each medium will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2006 through January 31, 2007.
Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.
The 2007 Internet Advertising Competition Awards are sponsored by BURST!Media, ad:tech, ExactTarget, Small Army, OMMA, PR Web, NewsUSA, , Misukanis & Odden, Top Rank Online Marketing, SimpleFeed, WebSite Services Magazine and www.YourPhotoOnChocolate.com.
Wednesday, January 31, 2007
Today is the deadline for the IAC Awards
The deadline for the Web Marketing Association's fifth annual Internet Advertising Competition (IAC) Awards is today, January 31, 2007. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising.
Please make every effort to get your entry submitted by today. You will still be able to edit your entry until February 15th.
Please make every effort to get your entry submitted by today. You will still be able to edit your entry until February 15th.
Friday, January 19, 2007
Web Marketing Association is a W3C Supporter
The Web Marketing Association is pleased to be a finanical supporter of the World Wide Web Consortium (W3C), an international consortium where Member organizations, a full-time staff, and the public work together to develop Web standards. W3C's mission is to lead the World Wide Web to its full potential by developing protocols and guidelines that ensure long-term growth for the Web.
The mission of the Web Marketing Association has away been to help set the standard of excellence for web site development. This is just one way we help support our mission. Another way we support it with our WebAward and Internet Advertising Competition(IAC) Award programs.
http://www.w3.org/Consortium/sup
The mission of the Web Marketing Association has away been to help set the standard of excellence for web site development. This is just one way we help support our mission. Another way we support it with our WebAward and Internet Advertising Competition(IAC) Award programs.
http://www.w3.org/Consortium/sup
Saturday, January 13, 2007
2006 WebAward Surveys Sent
Each year, we conclude the annual WebAwards with a survey sent to all participants and judges. Those surveys went out last week and if you were involved in this year’s WebAwards and did not receive one, or the regular nominator is no longer with your organization, please contact the Web Marketing Association.
If you did receive it, please complete your short survey. We truly do use the data from these surveys to shape the future award competitions.
If you did receive it, please complete your short survey. We truly do use the data from these surveys to shape the future award competitions.
Friday, December 15, 2006
Problem with Ordered Certificates
We would like to apologize for the delays in getting awards to people who ordered them from our online Recognition Center. We recently changed printers and experienced problems in getting the correct certificates to those who ordered them – not once but twice.
This problem has been corrected and the certificates are once again being sent out to their rightful owners.
Thank you for your understanding in this matter.
This problem has been corrected and the certificates are once again being sent out to their rightful owners.
Thank you for your understanding in this matter.
Wednesday, December 13, 2006
Award Winning Sites Embrace Total User Experience in 2006
The end of the year is often a good time to take a look back on the major trends of 2006 in website development and look ahead for 2007 and beyond.
The Web Marketing Association will be releasing its 2007 Internet Standards Assessment Report, an industry by industry assessment of current standards of excellence, in February, in the mean time, I thought it would be a value to our readers to give a heads up for what to expect.
At the Minnesota Interactive Marketing Association summit, a few months ago, I discussed the concept of Total User Experience. This is how I best sum up what made some Websites stand out above the rest in the 10th annual WebAward Competition for Website development.
I define total user experience as a Web site that combines text, sound, animation and video within its pages to deliver an informative and entertaining experience. Today a website should not require users to download a plug in, or click a link to have a video player pop up. Rather today’s award winning sites are integrating video and audio and graphics directly into the page. Users do not want to be interrupted; they want a seamless integrated experience. A Web page is more than just text and graphics, it needs to come alive to compete with the other media outlets available to consumers today. A good example of this is the 2006 WebAward Best of Show winning Website "TBS: Department of Humor Analysis" at www.tbshumorstudy.com, which also won Best TV Website. This flash based Website creates a total user experience to highlight the funny TV shows on TBS.
In the ISAR study, we will be releasing specific data relating to a decade of Website evaluations. If you are interested in receiving a free copy when it is published and download a copy of the 2006 report, add your name to the ISAR Study page.
Happy holidays to all and a very merry new year!
Bill Rice
President
Web Marketing Association
The Web Marketing Association will be releasing its 2007 Internet Standards Assessment Report, an industry by industry assessment of current standards of excellence, in February, in the mean time, I thought it would be a value to our readers to give a heads up for what to expect.
At the Minnesota Interactive Marketing Association summit, a few months ago, I discussed the concept of Total User Experience. This is how I best sum up what made some Websites stand out above the rest in the 10th annual WebAward Competition for Website development.
I define total user experience as a Web site that combines text, sound, animation and video within its pages to deliver an informative and entertaining experience. Today a website should not require users to download a plug in, or click a link to have a video player pop up. Rather today’s award winning sites are integrating video and audio and graphics directly into the page. Users do not want to be interrupted; they want a seamless integrated experience. A Web page is more than just text and graphics, it needs to come alive to compete with the other media outlets available to consumers today. A good example of this is the 2006 WebAward Best of Show winning Website "TBS: Department of Humor Analysis" at www.tbshumorstudy.com, which also won Best TV Website. This flash based Website creates a total user experience to highlight the funny TV shows on TBS.
In the ISAR study, we will be releasing specific data relating to a decade of Website evaluations. If you are interested in receiving a free copy when it is published and download a copy of the 2006 report, add your name to the ISAR Study page.
Happy holidays to all and a very merry new year!
Bill Rice
President
Web Marketing Association
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