Internet Advertising Awards deadline this Friday

Just a final quick reminder that this Friday, February 15, 2008 is the last day you can enter the Web Marketing Association's 2008 Internet Advertising Competition awards. The judging starts Monday so don't be left out in the cold and get your entries in before Friday.

If you are already entered, Friday is the last day you can edit your entry.

MIX08 – The Next Web Now

MIX08 – The Next Web Now, March 5 - 7, 2008, The Venetian Resort Hotel, Las Vegas

Now in its third year, MIX is an intimate opportunity for cutting-edge technical, creative and business strategists to engage Microsoft in a conversation about the future of the web. Come explore the latest wave of opportunities and help redefine the boundaries between: content and commerce, PC and TV, Windows and the Web.

Keynote presentations delivered by Steve Ballmer, Scott Guthrie, Guy Kawasaki and other distinguished speakers unveiling the latest web-oriented products and technologies. Benefit from a comprehensive program of sessions for designers, developers and business strategists led by industry experts and hands-on labs and workshops for developers and designers.

Interactive Briefing Articles for February

Here are the articles that appeared in the February issue of the Web Marketing Association's Interactive Briefing Newsletter.

Beware the Trend Bandwagon - Which trends were all hype and which ones got it right? More importantly, what looks to be hot in 2008? Read what imc² has to say about strategically incorporating the appropriate trends into your marketing plan.

Consumers Shout “I Want My Online Video”- Video content, once reserved to restricted distribution and corporate scheduling, is now readily available on demand at your favorite Internet web site. The torrent of available video content online has been met with near insatiable consumer demand and intense advertiser interest. Burst recently surveyed more than 2,600 online respondents to get a better idea of how they consume online video, and their perception of advertising placements within it. (PDF).

Internet World UK

Internet World is the leading event for decision-makers responsible for their organisation's digital
marketing and Internet presence taking place in Earls Court, London from the 29
Apr -1 May 2008. It is the UK's largest B2B
Internet event. Recently winning two highly acclaimed awards from Event
Magazine – Best Business Exhibition and
Most Improved Established Exhibition. The 2008 Keynote Programme features BBC,
Microsoft, Intel, Habbo Hotel, Sony, Thomas Cook, Blinkx, IAB, T-Mobile,
McKinsey and Company amongst many others. You will hear from over 300 speakers giving you the chance to
master or introduce yourself to Digital Marketing and the Business Internet technologies
ranging from IPTV, Mobile Internet, Web 2.0/3.0, Search/Behavioural Targeting, Online
Advertising, Hosting/Connectivity, Content Management, Email Marketing, Ecommerce,
Analytics/Measurement and much more.

Internet World 2008

Business for the Digital Age

29 Apr-1 May 2008,
Earls Court, London

Register for FREE entry at www.internetworld.co.uk

 

Search Engine Strategies conference and Expo London

Search Engine Strategies conference and Expo London, February 19-21, 2008 - Business Design Centre, London UK

Last year's event in London was another smashing success! Once again all U.K. attendance records were broken as industry professionals packed the session rooms and hung onto every word looking for ways to improve their business.

MarketingTech: Tailormade Conference

From mobile to digital, retail to e-tail, MarketingTech: Tailormade is a chance for marketers to pick and choose across 16 training clinics, so that the one-day event will provide a personalised hands-on, experiential 'one-stop shop', to gain updates on the latest developments and how to practically use these technologies to enhance customer engagement.

New technology: what's out there?
What is a flash in the pan and what will shape the future?
How can it be practically applied to your business and how can you prove return?

Hear from 16 brand speakers including Yell.com, Cadbury-Schweppes, Times Online, Disney and more… Learn more about: Mobile Marketing | Web 2.0, Blogs, Social Networking| Search | Digital's Latest Developments | Irresistible Email Campaigns| Consumer Behaviour| Winning Websites| Innovative In-Store

MarketingTech: Tailormade
The Grange City Hotel, London
31 March 2008
www.marketingtech.co.uk

*BOOK BEFORE 7 February & Save £50*

Internet Advertising Awards Deadline Extended

The Internet Advertising Competition (IAC) Awards call for entry deadline has been extended until February 15th. This will be the only deadline extension as the judging will begin on Feb. 18th. 

The IAC awards honor individuals and organizations across the globe for their contribution to online advertising excellence. Entries will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

If you've waited until the last minute to enter - that last minute is here! Enter the IAC Awards today!

Internet Advertising Competition Awards Entry Deadline Today

Today, January 31st, is the deadline to enter the Web Marketing Association's 2008 Internet Advertising Competition Awards. If you are like most people, you waited until the last minute to enter - well that last minute it here!

The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Awards will be presented within each of the 86 industry categories and advertising formats such as online ad (including banner, pop-up or interstitial), rich media online ad, email message, online newsletter campaign, microsite/landing page and integrated ad campaign and ads the client did not choose. Best of show award for each medium will be selected from among the industry winners. We will also present the Top Agency Award to the organization who wins the most awards in 2008.

PhizzPop Design Challenge

Congratulations to the winnners of the regional PhizzPop Design Challenge competitions! These winners brought some serious smackdown in Round 1 and are chomping at the bit for the next design problem.

San Francisco - AKQA
New York - CreateThe Group
Chicago - Clarity Consulting
Austin - Thirteen23
Los Angeles - Cynergy Systems
Boston - Outsight Interactive

Microsoft revealed the design problem for the finale of the PhizzPop Design Challenge. Each team will be building an application to solve this problem over the next month in preparation for final delivery on March 10th at SXSW interactive conference in Austin, Texas.

The design problem, called "Citizenship in the 21st Century," is a challenge to create an engagement spanning multiple platforms including Mobile, Web, Desktop, Media Center, Portable, and Kiosk that harnesses the power of social media and other Web 2.0 philosophies to help people get engaged and help them collect and evaluate information about relevant issues (be they social, political etc.). Online identity, privacy, authority of online sources, and self-regulating community are all issues that will need to be addressed by the challenge. Pulling directly from the Problem Statement: “We devote so much design energy to creating an iPod, or a BMW, why not do the same for our democracy?” Look forward to more updates on the progress of the teams and check out their bios & information at http://designchallenge.phizzpop.com/finale.aspx .

Each of these winning agency teams of 2-3 people will go onto South by Southwest Interactive Conference in Austin, Texas, March 7 - 11. They will have approximately 90 days to complete their solutions to be showcased on Monday, March 10th in Austin.

IAC Awards down to the wire

Time is running out if you want to participate in this year's Internet Advertising Competition Awards. The deadline for entry is Thursday, January 31st. The IAC Awards highlight the best in online advertising and you can't win if you don't enter.

To enter your best work, go to www.iacaward.org before it is too late.

How do we reach our target market?

Shara Rutberg of Fortune Small Business needed and expert to help a business owner connect with customers through search engine optimization and other web strategies. She looked to William Rice, President of the Web Marketing Association.

Read the full article here.

Keeping Up with the Web Marketing Association

If you are interested in keeping up to date with the Internet Advertising Competition and the WebAwards call for entry and winners announcement as well as receive our monthly newsletter Interactive Briefing, you need to be on our mailing list. Click here to subscribe.

If you are on our mailing list, but are not getting our emails, please white list our email address, or add it to your addressbook: news@webmarketingassociation.org and our mailing IP address 71.16.87.242.

As per our privacy policy, we will never sell your name or use it except for its intended purpose.

Landing Page Design: What's Working

Recently the Web Marketing Association and MarketingShepa held a Teleconference on landing page design that was extremely well attended.

In the teleconference we:

• Discussed five types of Landing Page Tests that work best for increasing conversion rates
• Examined real creative samples and their results
• Covered examples of increased conversions for PPC dynamic search, registration forms, creative elements, SEO landings, and mobile email
• Revealed biggest tips on measuring landing pages

If you're interested in giving your conversions up to a 48% lift, increasing your average shopping cart, and making your job easier with proven guidelines on what really works, you can download the slides here and then listen to the Landing page design seminar recording here.

Please note: This presentation was based on new data from the report, "MarketingSherpa Landing Page Handbook (2008 edition)". If you are serious about creating better landing pages and improving conversions, then this report is a must read.

The Internet Advertising Competition Awards also has a category for microsites and landing pages. This is a great way to have other experts judge the effectiveness of your work and get recognized for your achievement.

How do you avoid the meatball sundae?

How do you avoid the meatball sundae?
Wednesday, January 23 at 2:00PM EST

Speaker: Seth Godin, Entrepreneur, Agent of Change and Author of Meatball Sundae

In this brand new presentation, bestselling author Seth Godin outlines 14 trends that are changing businesses forever. He talks about how the new marketing landscape represents nothing short of an industrial revolution, and highlights the organizations and brands and products that are taking this new world by storm. By the end of an hour, Godin will have you looking at the world you live in very differently... the new rules create new winners (and losers) and there's no time to waste.

Register here>>

Presented by Search Engine Strategies and ClickZ Network.

Web Marketing Association and MarketingSherpa Host Landing Page Teleseminar

"Landing Page Design: What's Working"
Tuesday, January 15
2:00 - 3:00 pm EST
Register now -it's free - at WMA MarketingSherpa Teleconference Invite page

Learn proven ways that you can raise your landing page conversion rates. Based on information from the new MarketingSherpa Landing Page Handbook (2008 edition), this teleseminar will:

• Discuss five types of Landing Page Tests that work best for increasing conversion rates
• Examine real creative samples and their results
• Cover examples of increased conversions for PPC dynamic search, registration forms, creative elements, SEO landings, and mobile email
• Reveal biggest tips on measuring landing pages
• Justify budgeting for analytics and testing

If you’re interested in giving your conversions up to a 48% lift, increasing your average shopping cart, and making your job easier with proven guidelines on what really works, sign up for this free teleseminar at WMA MarketingSherpa Teleconference Invite page

You'll receive a comprehensive set of speaker handouts/presentation slides and teleseminar access information by e-mail on the morning of the program. Gather around a speaker phone and train your staff!

Please join us on January 15th for this informative session!

Technology For Marketing & Advertising 2008 Conference

Technology For Marketing & Advertising 2008
Earls Court 2, London
12-13 February 2008

The UK's only dedicated event delivering data, digital and CRM solutions for marketing, media and advertising professionals.
40 Free Seminars in 4 themed Theatres
• Database Marketing & Marketing Analytics Theatre
• CRM & Customer Experience Theatre
• Digital: Email, Mobile & Web 2.0 Theatre
• Digital: Online Advertising & Affiliate Marketing Theatre

For more information go to http://www.t-f-m.co.uk/

WebAwards Featured in Website Magazine

We just received our November 2007 issue of Website Magazine: The Magazine for Website Success. In the issue on page 9 is an article entitled “Bravo! Boost your recognition amongst your competitors by winning Web awards" by Mike Phillips.

The article features the Web Marketing Association’s WebAwards. It reports our scoring report is “a nice way to see how your site measures up, even if you don’t win.”

William Rice, President of the Web Marketing Association is also quoted, saying “By far the most overwhelming reason to participate is for the marketing benefits – for both you as an individual, the site itself and the company. Winning the award creates a newsworthy event in and of itself”.

Create Magazine Promotes Internet Advertising competition

Create Magazine provides creative professionals with an insider's perspective on the people, news, trends and events that influence the local advertising and creative production industries. Articles and features, written by local creative leaders and influencers, keep Create readers well-informed about the changing climate of business and competition.

It ran an article Internet Advertising Competition Awards 2008 Call for Entries is Now Open in its creative new section.

Thanks for the help in spreading the word about the Web Marketing Association's IAC Awards.

WebAward Judges Certificates

The judges of the 2007 WebAward Competition for Website Development once again did an outstanding job at reviewing more than 2,500 web sites on seven criteria and helping to set the highest standards of excellence on the Internet. These Internet Professionals are leaders within their industries and take the time out of their busy schedules to participate in this worthwhile event. The Web Marketing Association and all of the WebAward participants thank you for your efforts.

For those who qualified, a Certificate of Appreciation is being sent to the address we have on record. You should be receiving them within the next week.

Search Engine Strategies in Chicago

If you are not at the Search Engine Strategies Conference in Chicago this week, you are missing out on a great educational and networking event. The Hilton Chicago is a wonderful location for the conference and by all reports the sessions have been outstanding.

The Web Marketing Association has a booth in the Exhibit Hall. Stop by if you are attending to say hello, grab a free chocolate from the Creative Chocolate Printing Company and enter to win a new Apple iTouch. We are booth 424, on the back wall, you can't miss us - We are the ones talking about the Internet Advertising Competition and the WebAwards with the iPod cranked!