ad:tech San Francisco

ad:tech San Francisco, April 15&17 -- Moscone Center, San Francisco

ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today’s brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. We’re committed to bringing you the now and the next of modern marketing.

Use the promotional code of SFEM20 for 20% off the current price for a Full Conference Pass.

The Web Marketing Association will be a sponsor of this event and participating in the exhibit hall. So please make sure to stop by and say hello.

Website Magazine

If your not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). Great in depth articles that are helpful and well written. If you are an Internet Marketing professional or Web developer, you should be receiving this free publication. Use this link to sign up to receive the next issue.

MarketingSherpa Landing Page Teleseminar

The Web Marketing Association would like to thank Tim McAtee and Jim Ellis for joining us on the MarketingSherpa teleseminar on Landing Page Design in January. This practical and tip-filled session was very helpful and well attended. If you were unable to join us at the event, you can download the audio file and slides and re-live the event.

This presentation was based on new data from the report,
MarketingSherpa Landing Page Handbook (2008 edition), I have found this guide extremely helpful and full of useful and easy to implement suggestions on improving landing page design. Download your copy today.

Search Engine Strategies New York

Search Engine Strategies New York, March 17-20 -- Hilton New York, NYC

SES returns to New York for its 9th year with a new focus on the interactive marketplace and new format. Program has been reformatted to include strategies that surround and include search engine marketing. Keynote speakers from around the industry to help facilitate the overall integration of traditional search marketing and new players in the space. Lastly, we’re introducing the Orion panels. These primary sessions include industry thought leaders who will discuss the hottest topics we face today and this will drive the tactical content for the rest of your week. In short we want to create a learning environment that welcomes the new breed of search marketing along with the experts who have defined the space as we know it today.

Featured Speakers include
Nicholas Carr - Author of The Big Switch: Rewiring the World from Edison to Google
Gordon McLeod – President, The Wall Street Journal Digital Network
Jason Calacanis - Founder & CEO, Mahalo.com, Inc.
Andrew Tomkins - Chief Scientist, Yahoo! Research
John Battelle - Founder/Chairman/CEO, Federated Media

Sessions include
The Human Equation: Giving Back Internet Style »
Mobile Local Search: Finding the Way »
Web Analytics: Measuring Success »
Searcher Behavior Research Update »
Ad Copy & Landing Page Clinic »


Early Bird Special: Register by February 29th and receive a $150 discount. Take an extra 10% off when you use priority code 10WMA.

The Web Marketing Association will be a sponsor of this event and participating in the exhibit hall. So please make sure to stop by and say hello.

CMO Council Survey

The Chief Marketing Officer (CMO) Council’s new Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) is undertaking a major study to understand where and how greater efficiencies and cooperation between departments can drive sales. Marketing executives are being called on to integrate ever more closely with sales, and switch their focus from branding to lead generation and business closing activities. Please take approximately 15 minutes to provide the CMO Council with important feedback on this critical need. They will share aggregated findings with you and your individual responses will be kept strictly confidential.

The CLOSE survey is available in 5 languages:
English,
Spanish,
Portuguese,
Dutch and
French.

IAC Award Judges Alert

If you were selected as an Internet Advertising Competition Awards judge for 2008, you should have received your judges instructions by email.

If you have not received them, please log in to your judges homepage and you can review the judging guidelines from within your judges account.

OMMA Hollywood Conference and Expo

OMMA Hollywood Conference and Expo, March 17-18, 2007 -- Renaissance Hollywood Hotel, Hollywood, CA

OMMA is the hottest conference and trade show for the business of Online Media, Marketing and Advertising. Programmed by the editors of OMMA magazine, this conference delivers outstanding main-stage sessions, keynotes, workshops, VIP lunches, special events, cocktail parties, panels, breakouts, research presentations, forecasts, and a busy trade show floor. The show is filled with marketers and agency executives who want to learn and know more about leading edge advertising and marketing solutions and network with the online agency and marketing community in Hollywood for two full days.

Last day to enter the 2008 Internet Advertising Competition Awards

February 15th is the final day to enter your best online advertising into the the Web Marketing Association's 2008 IAC Awards. After today, the entry form will be taken off the server and your opportunity to win recognition for yourself and your work will be gone.

If you have already enter the program, today is the last day you can edit your entries. Log into your nominator account and make sure your entry is ready for the judges.

PPC Summit, Boston

PPC Summit, Boston, March 3&4 - The Westin Copley Place, Boston

Get Better Pay Per Click Results in Two Days at PPC Summit Boston an exclusive how-to workshop where you'll work directly with the experts to learn the skills you need to maximize your Pay Per Click opportunities, outperform your competitors, and increase your ROI. Learn about tools to Improve Your Online Pay Per Click Marketing Results, keyword tactics to drive conversions and lower cost per click, search engine marketing copywriting techniques, landing page development skills to convert visitors to buyers and strategies and competitive advantages that only the insiders know!

HURRY, REGISTER TODAY for the PPC Summit, Boston(Mar. 3 & 4) to get your 10% discount (use code: WMA10) before the early bird deadline Feb. 22, plus bonus $200 savings!

PPC Summit Is Coming To a City Near You: Vancouver Mar. 31 & April 1 > London April 14 & 15 > San Francisco May 19 & 20 > Los Angeles TBD. Enter the Code WMA10 in the invitation code field on the registration form. This code will be good for all PPC Summits.

WebAward Industry Sponsor Opportunity

The Web Marketing Association will again be offering sponsorships of specific industries within the WebAward competition for 2008. If your company or organization is interested in participating as an industry sponsor, please contact Bill Rice at the email address wrice at webaward.org to learn more.

eMarketing Association's eM8-West

eM8-West provides the forum for the very latest trends, best practices, processes and ideas that are transforming the future of marketing. This conference will give you practical ideas and tools for significantly improving your marketing programs. 15 focused sessions contain so much new content and cutting edge actionable ideas and processes you should bring your entire team. This conference covers it all, email, mobile, search, website, online and social marketing, it will provide you with the knowledge to move your programs forward in a synergistic process.

eM8 - West
April 15-16, 2008
San Francisco Hilton

Agencies that win the most awards are the most profitable

According to January, 2008 O'Dwyers PR Report, WPP Group,one of the world's largest communications services groups, said that ad agencies that win the most awards are the most profitable. Agencies now publicize themselves by promoting their awards instead of advertising in Ad Age and adweek said marketing guru Al Ries.

Ad Agencies' Obsession With Winning Awards

An article in the New York Times by Randall Rothenberg entitled Ad Agencies' Obsession With Winning Awards holds true today as well as when the article was published.

The article reported that few in advertising question the importance of these honors to agency creative people and that although major advertisers routinely deny concern with awards, agency executives overwhelmingly affirm their importance in luring new business.

The Web Marketing Association is proud of it two award program's the WebAwards and the Internet Advertising Competition Awards

Internet Advertising Awards deadline this Friday

Just a final quick reminder that this Friday, February 15, 2008 is the last day you can enter the Web Marketing Association's 2008 Internet Advertising Competition awards. The judging starts Monday so don't be left out in the cold and get your entries in before Friday.

If you are already entered, Friday is the last day you can edit your entry.

MIX08 – The Next Web Now

MIX08 – The Next Web Now, March 5 - 7, 2008, The Venetian Resort Hotel, Las Vegas

Now in its third year, MIX is an intimate opportunity for cutting-edge technical, creative and business strategists to engage Microsoft in a conversation about the future of the web. Come explore the latest wave of opportunities and help redefine the boundaries between: content and commerce, PC and TV, Windows and the Web.

Keynote presentations delivered by Steve Ballmer, Scott Guthrie, Guy Kawasaki and other distinguished speakers unveiling the latest web-oriented products and technologies. Benefit from a comprehensive program of sessions for designers, developers and business strategists led by industry experts and hands-on labs and workshops for developers and designers.

Interactive Briefing Articles for February

Here are the articles that appeared in the February issue of the Web Marketing Association's Interactive Briefing Newsletter.

Beware the Trend Bandwagon - Which trends were all hype and which ones got it right? More importantly, what looks to be hot in 2008? Read what imc² has to say about strategically incorporating the appropriate trends into your marketing plan.

Consumers Shout “I Want My Online Video”- Video content, once reserved to restricted distribution and corporate scheduling, is now readily available on demand at your favorite Internet web site. The torrent of available video content online has been met with near insatiable consumer demand and intense advertiser interest. Burst recently surveyed more than 2,600 online respondents to get a better idea of how they consume online video, and their perception of advertising placements within it. (PDF).

Internet World UK

Internet World is the leading event for decision-makers responsible for their organisation's digital
marketing and Internet presence taking place in Earls Court, London from the 29
Apr -1 May 2008. It is the UK's largest B2B
Internet event. Recently winning two highly acclaimed awards from Event
Magazine – Best Business Exhibition and
Most Improved Established Exhibition. The 2008 Keynote Programme features BBC,
Microsoft, Intel, Habbo Hotel, Sony, Thomas Cook, Blinkx, IAB, T-Mobile,
McKinsey and Company amongst many others. You will hear from over 300 speakers giving you the chance to
master or introduce yourself to Digital Marketing and the Business Internet technologies
ranging from IPTV, Mobile Internet, Web 2.0/3.0, Search/Behavioural Targeting, Online
Advertising, Hosting/Connectivity, Content Management, Email Marketing, Ecommerce,
Analytics/Measurement and much more.

Internet World 2008

Business for the Digital Age

29 Apr-1 May 2008,
Earls Court, London

Register for FREE entry at www.internetworld.co.uk

 

Search Engine Strategies conference and Expo London

Search Engine Strategies conference and Expo London, February 19-21, 2008 - Business Design Centre, London UK

Last year's event in London was another smashing success! Once again all U.K. attendance records were broken as industry professionals packed the session rooms and hung onto every word looking for ways to improve their business.

MarketingTech: Tailormade Conference

From mobile to digital, retail to e-tail, MarketingTech: Tailormade is a chance for marketers to pick and choose across 16 training clinics, so that the one-day event will provide a personalised hands-on, experiential 'one-stop shop', to gain updates on the latest developments and how to practically use these technologies to enhance customer engagement.

New technology: what's out there?
What is a flash in the pan and what will shape the future?
How can it be practically applied to your business and how can you prove return?

Hear from 16 brand speakers including Yell.com, Cadbury-Schweppes, Times Online, Disney and more… Learn more about: Mobile Marketing | Web 2.0, Blogs, Social Networking| Search | Digital's Latest Developments | Irresistible Email Campaigns| Consumer Behaviour| Winning Websites| Innovative In-Store

MarketingTech: Tailormade
The Grange City Hotel, London
31 March 2008
www.marketingtech.co.uk

*BOOK BEFORE 7 February & Save £50*

Internet Advertising Awards Deadline Extended

The Internet Advertising Competition (IAC) Awards call for entry deadline has been extended until February 15th. This will be the only deadline extension as the judging will begin on Feb. 18th. 

The IAC awards honor individuals and organizations across the globe for their contribution to online advertising excellence. Entries will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

If you've waited until the last minute to enter - that last minute is here! Enter the IAC Awards today!