The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org
“Each year the creativity and excellence in online advertising continues to rise,” said William Rice, president of the Web Marketing Association, Inc. “The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.”
Best of Show Winners
2012 Best of Show Awards were awarded in each of the online medium categories. This year's winners are:
The Visionaire Group for The Source Code Mission (Best of Show Social Media campaign)
The Visionaire Group for Kung Fu Panda 2 YouTube Brand Channel (Best of Show Rich media Online ad)
Saatchi & Saatchi LA for Yaris It's a Car! Web Films (Best of Show Online Video)
Saatchi & Saatchi LA for The Camry Effect (Best of Show Website)
VML for G Series "Outfuel" Online Advertising (Best of Show Rich media Online campaign)
VerticalResponse for VerticalResponse Customers Get Their Deal On (Best of Show Email message campaign)
Alloy Digital for Wendy, The Web Series (Best of Show Integrated ad campaign)
Acxiom Corporation for Bing Travel Horizontal Scroll (Best of Show Online Newsletter campaign)
rabbit eMarketing GmbH for Secret Societies (Best of Show Ads the client did not pick)
Critical Mass for Nissan Versa iPad Experience (Best of Show Mobile Application)
TMP Worldwide for Tutu (Best of Show Email message)
The Kaplan Thaler Group for Beef Equity - Here's the Beef (Best of Show Interactive application)
Charles Shyer Productions for Ieri Oggi Domani (Yesterday, Today and Tomorrow) (Best of Show Online ad)
Definition 6 for Where Will Happiness Strike Next (Best of Show Online campaign)
Top Agency Winners
The Web Marketing Association also recognizes the agency that shows consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition.
Saatchi & Saatchi LA was recognized with the 2012 Top Agency Award, winning 17 IAC Awards. Their awards include 2 Best of Show awards, 7 Best of Industry awards and 10 Outstanding awards.
Ten additional organizations were recognized as Outstanding Advertising Developers in the 2011 IAC Awards for winning 6 or more awards. They are:
AGENCY (number of awards)
BlueRush Digital Media 15
Biggs|Gilmore 14
TMP Worldwide 12
VML 12
Overdrive Interactive 8
The Studio at Conde Nast 7
Possible Worldwide 7
A&E Brand Creative 6
Acxiom Creative 6
The IAC Awards web site with a complete list of winners is located at www.IACAward.org.
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