The Web Marketing Association judges will select the
best online newsletters of 2014 in 86 industries as part of their 12th annual
Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and
only industry-based advertising award competition dedicated exclusively to
online advertising. Companies or agencies wishing to nominate their work for
consideration may do so at www.IACAward.org
before the deadline of January 31, 2014.
“Online newsletters are a critical marketing tool for
many companies trying to maintain an ongoing relationship with customers and prospects,”
said William Rice, president of the Web Marketing Association. “Each online
newsletter will be judged on copywriting, creativity, innovation, design, impact,
and use of the medium. The IAC Awards provides an opportunity to find out who
is doing an outstanding job creating online newsletters. It’s also a great
marketing opportunity for the winners to promote their work to senior
management, customers and prospects”.
“We believe
that winning an industry specific award is more valuable to the participant. It allows the participants to be judges
against their peers, just like in the marketplace,” said Rice.
The 2013 Best of Show winner for Online Newsletters was rabbit eMarketing GmbH
for WWF fundraising email campaign.
The 2014 Internet Advertising Competition Awards are
open to all organizations and individuals (advertising and interactive
agencies, corporate marketing departments, etc.) involved in the process of
developing Internet advertising. Entries may be submitted online at IACAward.org.
The deadline for entry is January 31, 2014 and will be judged on design, creativity,
impact, innovation, copywriting, and use of the medium.
In addition to online newsletters, Awards will be
presented within each of the industry categories and advertising formats such
as:
Social Media Campaigns
Online ad (including banner, pop-up
or interstitial)
Online ad campaign
Email message
Rich media ad campaign
Rich media online ad
Online newsletter campaign
Integrated ad campaign
Web sites (including
microsites and landing pages)
Online Video
Mobile Apps
In an effort to recognize
those organizations that demonstrate exceptional development skills across
multiple entries, agencies that win more the 6 awards will also be recognized
with an Outstanding Advertising Developer award from the Web Marketing
Association. In 2013, nine agencies won this honor.
The 2014 Internet Advertising
Competition Awards are sponsored by Burst Media, BGT Partners, ExactTarget,
EContent Magazine, ad:tech conferences, Internet World UK, Search Engine
Strategies, Webmaster Radio and Website Magazine.
Monday, November 25, 2013
Thursday, November 21, 2013
Best Social Media Advertising Campaigns to Be Named by Web Marketing Association
The Web Marketing Association judges will select the
best social media advertising campaigns in 86 industries as part of their 12th
annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the
first and only industry-based advertising award competition dedicated
exclusively to online advertising. Companies or agencies wishing to nominate
their work for consideration may do so at www.IACAward.org
before the deadline of January 31, 2014.
“Marketers using social media, like Facebook and Linkedin, to engage consumers is exploding,” said William Rice, president of the Web Marketing Association. Using either apps or pages can an effective advertising tool to build brand awareness and engage consumers using social media. The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.
The 2014 InternetAdvertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2014 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
VML won Best of Show Social Media campaign in the 2013 Internet Advertising Competition Awards for RevlonExpression Experiment, which also won Best Consumer Goods Social Media campaign.
In addition to mobile applications, awards will be presented within each of the industry categories and advertising formats such as:
Mobile Apps
Email message campaign
Web sites (including microsites and landing pages)
Online ads (including banner, pop-up or interstitial)
Online applications
Integrated ad campaign
Rich media ads
Online Video
Online newsletter campaign
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2013, nine agencies won this honor.
Judging for the IAC Awards will take place in February, 2014, and winners will be notified by e-mail in March, 2014. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
The 2014 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, ExactTarget, EContent Magazine, ad:tech conferences, Internet World UK, Search Engine Strategies, Webmaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.
“Marketers using social media, like Facebook and Linkedin, to engage consumers is exploding,” said William Rice, president of the Web Marketing Association. Using either apps or pages can an effective advertising tool to build brand awareness and engage consumers using social media. The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.
The 2014 InternetAdvertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2014 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
VML won Best of Show Social Media campaign in the 2013 Internet Advertising Competition Awards for RevlonExpression Experiment, which also won Best Consumer Goods Social Media campaign.
In addition to mobile applications, awards will be presented within each of the industry categories and advertising formats such as:
Mobile Apps
Email message campaign
Web sites (including microsites and landing pages)
Online ads (including banner, pop-up or interstitial)
Online applications
Integrated ad campaign
Rich media ads
Online Video
Online newsletter campaign
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2013, nine agencies won this honor.
Judging for the IAC Awards will take place in February, 2014, and winners will be notified by e-mail in March, 2014. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
The 2014 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, ExactTarget, EContent Magazine, ad:tech conferences, Internet World UK, Search Engine Strategies, Webmaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.
Labels:
IAC Awards,
Web Marketing Association
Wednesday, November 20, 2013
Best Online Video Advertising Campaigns to Be Named by Web Marketing Association
The Web Marketing Association judges will select the
best online video advertising in 86 industries as part of their 12th annual
Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and
only industry-based advertising award competition dedicated exclusively to
online advertising. Companies or agencies wishing to nominate their work for
consideration may do so at www.IACAward.org
before the deadline of January 31, 2014.
“Online video has exploded in popularity over the past few years as a form of advertising and it looks like this trend is likely to continue,” said William Rice, president of the Web Marketing Association. “Videos can be standalone viral projects, serials, or page-based creative. Each online video ad will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online video. Winning awards is also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.
“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
bswing won Best of Show Online Video in the 2013 Internet Advertising Competition Awards for Twig the Fairy, which also won Best Entertainment Online Video.
The 2014 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2014 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:
Online ads (including banner, pop-up or interstitial)
Rich media ads
Social Media
Web sites (including microsites and landing pages)
Email message campaign
Online newsletter campaign
Online applications
Mobile apps
Integrated ad campaign
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received.
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2012, ten agencies won this honor.
Judging for the IAC Awards will take place in February, 2014, and winners will be notified by e-mail in March, 2014. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising.
The 2014 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, ExactTarget, EContent Magazine, ad:tech conferences, Internet World UK, Search Engine Strategies, Webmaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.
“Online video has exploded in popularity over the past few years as a form of advertising and it looks like this trend is likely to continue,” said William Rice, president of the Web Marketing Association. “Videos can be standalone viral projects, serials, or page-based creative. Each online video ad will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online video. Winning awards is also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.
“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
bswing won Best of Show Online Video in the 2013 Internet Advertising Competition Awards for Twig the Fairy, which also won Best Entertainment Online Video.
The 2014 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2014 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:
Online ads (including banner, pop-up or interstitial)
Rich media ads
Social Media
Web sites (including microsites and landing pages)
Email message campaign
Online newsletter campaign
Online applications
Mobile apps
Integrated ad campaign
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received.
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2012, ten agencies won this honor.
Judging for the IAC Awards will take place in February, 2014, and winners will be notified by e-mail in March, 2014. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising.
The 2014 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, ExactTarget, EContent Magazine, ad:tech conferences, Internet World UK, Search Engine Strategies, Webmaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.
Labels:
IAC Awards,
Web Marketing Association
Monday, November 18, 2013
Best Mobile Web Sites and Best Mobile Apps of 2013 Named by Web Marketing Association
The Web Marketing Association is pleased to announce the
winners its second annual international MobileWebAward competition. This award program recognizes the individual and
team achievements of Web professionals all over the world who create and
maintain the best mobile Websites and the best mobile applications. The complete list of winners can be found at www.mobile-webaward.org.
This year’s top awards include:
UBM Design Central
and ARM won Best of Show Mobile Application for Signum, which also was awarded Best Electronics
Mobile Application. Signum is a great example of how electronic publication is
changing the reading experience. The quarterly e-mag uses hyperlinks,
animation, and embedded video to create a highly interactive experience for the
reader.
Huge and
Newsweek won Best of Show Mobile Website for The Redesigned Newsweek.com, which also was
recognized as Best News Mobile Website. Newsweek tasked Huge with developing a
digital experience that leveraged the best elements of its digital-savvy sister
publication, The Daily Beast, while preserving a distinct look-and-feel that
would stay true to the Newsweek brand.
Aperto Move GmbH
of Berlin, Germany was named Top Interactive Agency for the second MobileWebAwards
competition in a row. They received 9 awards, including: Best Investor
Relations Mobile Application, Best Catalog Mobile Website, Best Directory or
Search Engine Mobile Application, Best Environmental Mobile Application, Best
Toy & Hobby Mobile Application, Best Events Mobile Website, Best Game Site
Mobile Application, Best Government Mobile and Best TV Mobile Website.
Risdall
Marketing Group was named an Outstanding Mobile Interactive
Developer for receiving 8 MobileWebAwards in this year's program.
“Since 1997, the WebAwards have helped define the standards for website development, now the MobileWebAwards will do the same for sites and apps designed for mobile devices,” said William Rice, president of the Web Marketing Association. “Smartphones and tablet computers are exploding and companies are racing to be allow users to connect and interact with them using mobile devices. The goal of the MobileWebAwards is to both recognize the people and organizations responsible for developing some of the most effective mobile Web sites and mobile apps on the Internet.”
The Best of
Industry statue is reminiscent of a personal digital device, it could be
yesterday’s smart phone, today’s tablet, or tomorrow’s device. It is
crafted of fine jet black crystal with the iconic “W” accent in 24kt plated
gold and personalized with your award information. The award is entirely
hand crafted by, Society Awards, the makers and designers of other notable
award programs such as the Golden Globes, Emmys, MTV VMAs, and CLIOs to name a
few, and presented in its own custom
gift box.
The 2013 MobileWebAwards are sponsored by the following
leading organizations: BGT Partners, Burst Media, EContent Magazine, ExactTarget,
ad:tech conferences, Internet World UK, SES Conferences, Webmaster Radio, and
Website Magazine. The Web Marketing Association thanks these companies for
their commitment to the entire online marketing community.
About the WebAwards
The Web Marketing Association’s second annual MobileWebAwards are based upon the success of its
long running international WebAward Competition for Website Development and
the Internet Advertising Competition. All Web
Marketing Association award programs recognize the people and organizations
responsible for developing the most effective online marketing programs on the
Internet today. Entrants benefit from assessment of their marketing efforts by
a professional judging panel and the marketing opportunities presented by being
recognized as an award-winning entry.
Labels:
MobileWebAwards,
Web Marketing Association
Monday, November 04, 2013
The Best Online Advertising of To Be Named By Web Marketing Association
The Web Marketing Association
announces the Call for Entries for the 12th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only
industry-based advertising award competition dedicated exclusively to online
advertising. This international award program will evaluate all forms of online
advertising, including email, page-based ads, online newsletters, mobile apps,
Websites, video and social media in 86 industry categories. The Competition Web
site is located at www.iacaward.org and the deadline for entry is January 31, 2014.
“Now, more than ever, it is
critical for online marketers to be able to justify advertising expertise come budget
time,” said William Rice, President of the Web Marketing Association. “The IAC Awards can provide third party
confirmation that clients are getting the best creative for their ad dollars. Winning awards is a great way to demonstrate
your creative potential. We created the
IAC Awards to highlight the best in this unique advertising medium by industry,
and also to help advertising professionals validate their efforts to clients
and senior management.”
The Internet Advertising
Competition Awards are open to all organizations and individuals (advertising
and interactive agencies, corporate marketing departments, small business
owners, etc.) involved in the process of developing Internet advertising.
Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2014 and will
be judged on creativity, innovation, impact, design, copywriting, and use of
the medium.
Awards will be presented within each of the industry
categories and advertising formats including:
Best Social Media Campaign
Best Online ad (including banner, pop-up or
interstitial)
Best Rich media online ad
Best Email message
Best Online newsletter
Best Website (including best landing pages and best microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign
Best of show award for each format will be selected
from among the industry winners. Ads eligible for entry in the competition must
have run during the period from January 1, 2013 through January 31, 2014.
Interactive agencies that win multiple awards will
also be in the running for Top Agency Award. In a change from prior years, each
entrant will be awarded points based on the level of award for each award
received. A Best of Show will be worth 5 points, Best of Industry 3 points and
each Outstanding award 1 point. The agency with the most points will be awarded
the Top Agency Award.
In
the 11th annual IAC Awards, Biggs|Gilmore was recognized
with the 2013 Top Agency Award, winning 24 IAC Awards. Their awards
include 8 Best of Industry awards and 16 Outstanding awards.
In an effort to recognize those organizations that
demonstrate exceptional development skills across multiple entries, agencies
that win more the 6 awards will also be recognized with an Outstanding
Advertising Developer award from the Web Marketing Association. In 2013, nine
agencies won this honor.
Judging for the IAC Awards
will take place in February, 2014, and winners will be notified by e-mail in
March, 2014. Judges will consist of a select group of Internet advertising
professionals with an in-depth understanding of the current state-of-the-art in
Web advertising. Past competition judges have included top executives from
leading corporations, institutions and media organizations such as Arc
Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep
Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT,
LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood
Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive
and Wunderman / Y&R.
The 2014 Internet Advertising
Competition Awards are sponsored by Burst Media, BGT Partners, ExactTarget, EContent
Magazine, ad:tech conferences, Internet World UK, Search Engine Strategies,
Webmaster Radio and Website Magazine.
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