The Web Marketing Association
announces the Call for Entries for the 12th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only
industry-based advertising award competition dedicated exclusively to online
advertising. This international award program will evaluate all forms of online
advertising, including email, page-based ads, online newsletters, mobile apps,
Websites, video and social media in 86 industry categories. The Competition Web
site is located at www.iacaward.org and the deadline for entry is January 31, 2014.
“Now, more than ever, it is
critical for online marketers to be able to justify advertising expertise come budget
time,” said William Rice, President of the Web Marketing Association. “The IAC Awards can provide third party
confirmation that clients are getting the best creative for their ad dollars. Winning awards is a great way to demonstrate
your creative potential. We created the
IAC Awards to highlight the best in this unique advertising medium by industry,
and also to help advertising professionals validate their efforts to clients
and senior management.”
The Internet Advertising
Competition Awards are open to all organizations and individuals (advertising
and interactive agencies, corporate marketing departments, small business
owners, etc.) involved in the process of developing Internet advertising.
Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2014 and will
be judged on creativity, innovation, impact, design, copywriting, and use of
the medium.
Awards will be presented within each of the industry
categories and advertising formats including:
Best Social Media Campaign
Best Online ad (including banner, pop-up or
interstitial)
Best Rich media online ad
Best Email message
Best Online newsletter
Best Website (including best landing pages and best microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign
Best of show award for each format will be selected
from among the industry winners. Ads eligible for entry in the competition must
have run during the period from January 1, 2013 through January 31, 2014.
Interactive agencies that win multiple awards will
also be in the running for Top Agency Award. In a change from prior years, each
entrant will be awarded points based on the level of award for each award
received. A Best of Show will be worth 5 points, Best of Industry 3 points and
each Outstanding award 1 point. The agency with the most points will be awarded
the Top Agency Award.
In
the 11th annual IAC Awards, Biggs|Gilmore was recognized
with the 2013 Top Agency Award, winning 24 IAC Awards. Their awards
include 8 Best of Industry awards and 16 Outstanding awards.
In an effort to recognize those organizations that
demonstrate exceptional development skills across multiple entries, agencies
that win more the 6 awards will also be recognized with an Outstanding
Advertising Developer award from the Web Marketing Association. In 2013, nine
agencies won this honor.
Judging for the IAC Awards
will take place in February, 2014, and winners will be notified by e-mail in
March, 2014. Judges will consist of a select group of Internet advertising
professionals with an in-depth understanding of the current state-of-the-art in
Web advertising. Past competition judges have included top executives from
leading corporations, institutions and media organizations such as Arc
Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep
Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT,
LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood
Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive
and Wunderman / Y&R.
The 2014 Internet Advertising
Competition Awards are sponsored by Burst Media, BGT Partners, ExactTarget, EContent
Magazine, ad:tech conferences, Internet World UK, Search Engine Strategies,
Webmaster Radio and Website Magazine.
