The Web Marketing Association announces the winners of its annual Internet
Advertising Competition (IAC) Awards, an effort to honor excellence in
online advertising and to recognize the individuals and organizations
responsible for the best in Internet marketing. The IAC Awards are the first
and only industry-based advertising award competition dedicated exclusively to
online advertising. The Competition web site with a complete list of winners is
located at www.IACAward.org
“Each year the
creativity and excellence in online advertising continues to rise,” said
William Rice, president of the Web Marketing Association, Inc. “The Web Marketing Association is pleased to
help set the standard for Internet excellence with the IAC Awards by highlight the
best in online advertising by medium and industry.”
Best of Show Winners
2014
Best of Show Awards were awarded in each of the online medium categories. This year's winners are:
RED Interactive
Agency for
The LEGO Movie
Digital Ad Campaign (Best of Show Rich media Online campaign)
Sanky, Inc. for African Wildlife Online
Newsletter campaign (Best of Show Online Newsletter campaign)
Interlude for Finn & Friends “The
Great Outdoors” (Best of Show Online Video)
Bailey Lauerman for "Better Bot"
Homepage Takeover (Best of Show Rich media Online ad)
POSSIBLE /Grey for Gillette Precision Play
of the Week (Best of Show Online campaign)
POSSIBLE for Egg Beaters Benefit
Calculator (Best of Show Interactive application)
Acxiom Digital Impact
for Garnier Stylefinder
Email (Best of Show Email message)
FVM Strategic
Communications for
Choose My Future
Email Nurturing Campaign (Best of Show Email message campaign)
These Days Y&R for Marina, reclaim the
name of shame (Best of Show Integrated ad campaign)
INNOCEAN USA for The Walking Dead Chop
Shop (Best of Show Social Media campaign)
Resolution Media for Lets be amazing
(Best of Show Online ad)
Lowe Campbell Ewald for Navy: SeaPerch App
(Best of Show Mobile application)
Human. for Hudson Yards New York
(Best of Show Website)
Top Agency Winners
The Web Marketing Association also
recognizes the agency that shows consistent excellence in online advertising
development by winning more IAC Awards than any of their peers in a single
competition. In a change from prior years, each entrant was awarded points
based on the level of award for each award received. A Best of Show is worth 5
points, Best of Industry 3 points and each Outstanding award 1 point. The
agency with the most points is awarded the Top Agency Award.
INNOCEAN
USA is
recognized with the 2014 Top Agency
Award, winning 18 IAC Award winning entries. Their awards include a Best of
Show award, 14 Best of Industry awards and 4 Outstanding awards, earning them
100 points towards the Top Agency Award.
13 additional
organizations were recognized as Outstanding
Advertising Developers in the 2014 IAC Awards for winning 6 or more awards.
They are:
AGENCY
(number of awards)
|
Acxiom
|
16
|
|
POSSIBLE
|
15
|
|
RED Interactive Agency
|
11
|
|
Marcus
Thomas LLC
|
10
|
|
BlueRush
|
10
|
|
TBWA \ Tequila
|
9
|
|
Scorpion Design, Inc.
|
8
|
|
Overdrive Interactive
|
8
|
|
Conde Nast Marketing Solutions
|
8
|
|
TMP Worldwide
|
7
|
|
SapientNitro
|
7
|
|
These
Days Y&R
|
6
|
|
TEB
|
6
|
|
Sanky
Communications, Inc.
|
6
|
|
Lowe
Campbell Ewald
|
6
|
|
Imaginuity
|
6
|
|
A&E
|
6
|
The Web
Marketing Association was founded in 1997 to help define the standard of
excellence for online marketing. Our internationally known award programs, such
as WebAward
Competition for Website Development at www.webaward.org , Internet
Advertising Competition at www.iacaward.org
and the new MobileWebAwards
at www.mobile-webaward.org recognize the people and organizations
responsible for developing the most effective online marketing programs on the
Internet today. Entrants benefit from
assessment of their marketing efforts by a professional judging panel and the
marketing opportunities presented by being recognized as an award-winning web
developer.
The Web Marketing Association is now
accepting entries for the 18th annual WebAward
Competition for Web site development.
Deadline for entry is May 30 2014.
